Spanish in Miami

[e-dawg]

With the flip of 103.5 from Urban to Spanish Hot-AC. And the Hispanic market is 45%. How many people in Miami DMA considered to be bilingual, also do you need to know Spanish if you want to work in the Miami area? So far Miami has lots of Spanish format stations in the radio dial.

 

[davideduardo]

With the flip of 103.5 from Urban to Spanish Hot-AC. And the Hispanic market is 45%. How many people in Miami DMA considered to be bilingual, also do you need to know Spanish if you want to work in the Miami area? So far Miami has lots of Spanish format stations in the radio dial.

The Miami MSA is 48% Hispanic and 66% are Spanish dominant (Only Spanish and Mostly Spanish). The remaining 34% are bilingual or Mostly English / Only English.

As to language requirements, the northern part of the market is going to be more commonly English speaking, while Miami-Dade is not. The well used anecdote is that Broward is where Jorge Martínez moves and changes his name to George Martin... even a higher number of Hispanics in Broward are bilingual or even less Spanish proficient.

Since the Miami-Dade economy is so tied to Latin America and the local Spanish dominant community, there are going to be more opportunities for those who are bilingual than those who speak only English.

 

[Ai4i]

I can never find Cafe Cubano north of the antenna farm, just DD & Starbucks

 

[davideduardo]

I can never find Cafe Cubano north of the antenna farm, just DD & Starbucks

That's known as a "Significant Research Finding."

 

[JayR]

I can never find Cafe Cubano north of the antenna farm, just DD & Starbucks

It's there; it's just harder to find. Some non-Cuban Latin American restaurants sell cafe cubano.

8)