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Spanish Language Formats

E

e-dawg

Is it me or LA Spanish program formats sounds the same and boring. I.E.

Regional Mexican.
101.9 KSCA La Nueva
94.3/96.1 105.5 KBUA/KBUE/KEBN/KRQB Que Buena
103.1 KDLD/KDLE El Gato
96.7 KWIZ La Rockola

Spanish Adult Hits/Oldies
98.3 103.9 KRCV/KRCD Recurdo
97.5 KLLY Jose

Spanish Contemporary
107.1 KSSC/KSSD/KSSE Super Estrella
107.5 KLVE K-Love
93.9 KXOS Exitios
 
Spanish speakers probably say that all the English language formats sound the same.

The ablility to discern differences is a function of one's familiarity with the language, culture, and music. As with any realm of knowledge, if you know nothing about the subject at hand, it all appears to be gibberish.

I'm sure David Eduardo will chime in shortly.
 
e-dawg said:
Is it me or LA Spanish program formats sounds the same and boring.
Click to expand...


Since you are not able to distinguish between very clearly different stations, I would understand why you find the stations boring since you do not sense and feel the subtleties. As another poster has said, that understanding comes from being part of the culture.

To me, KLOS, SOund and KROQ all play the same kind of music. From the comments of others, I know that is not so, but since I did not grow up on or into that kind of music, it all sounds the same to me...


Regional Mexican.
101.9 KSCA La Nueva
94.3/96.1 105.5 KBUA/KBUE/KEBN/KRQB Que Buena
103.1 KDLD/KDLE El Gato
96.7 KWIZ La Rockola
Click to expand...

"Regional Mexican" is a catch-all for what is or are several different formats in Mexico.

KSCA is more traditional regional, with a lot more gold and not much "cutting edge". KLAX has talk based shows in mornings and afternoons. KBUE is younger and more music driven, and plays little gold. KWIZ is a blend of genres and is a "local station" in Santa Ana and surrounding areas. KDLD is rhythmic, and very, very different from any other station. KRQB is not in the LA market.

Each of these is, to the Mexican origin listener, quite different, just as AMP and KIIS are different.


Spanish Adult Hits/Oldies
98.3 103.9 KRCV/KRCD Recurdo
97.5 KLLY Jose
Click to expand...

Recuerdo is almost a throwback to MOR, with unscripted personalites all day and a ballad leaning playlist. José is regional leaning, including banda, and has no jocks at all.

Spanish Contemporary
107.1 KSSC/KSSD/KSSE Super Estrella
107.5 KLVE K-Love
93.9 KXOS Exitios
Click to expand...

KSSE and KLVE are about as close to each other as KBIG and KOST. KSSE plays rhythmic (reggaetón) and songs in English, while KLVE is a "Love Song" station. KXOS is what is known as the "bad" format.
 
David, I'm surprised that you say KLOS and KROQ and KSWD all sound the same to you.

While I know you didn't grow up on rock music, For some reason I thought you had programmed English top 40 music in Birmingham and were one of the pioneers of FM CHR. I also thought you had consulted rock stations in Phoenix and Las Vegas.

Do I have you confused with someone else?
 
briancraig said:
David, I'm surprised that you say KLOS and KROQ and KSWD all sound the same to you.

While I know you didn't grow up on rock music, For some reason I thought you had programmed English top 40 music in Birmingham and were one of the pioneers of FM CHR. I also thought you had consulted rock stations in Phoenix and Las Vegas.
Click to expand...

A CHR experience in the early 70's (and one I owned in the 60's) where "Ben" got airplay does not qualify me for much of an opinion on harder rock.
 
I don't see why you say all these Spanish language formats are "boring". What do you expect? Each station has its own unique spin on it and the stations play most of the music the audience likes. It would be interesting to see a Spanish Alternative station though. It seems like the scene in Mexico is growing.
 
radiojomo said:
It would be interesting to see a Spanish Alternative station though. It seems like the scene in Mexico is growing.
Click to expand...

It is? The only Spanish langage rock station that is successful is in Argentina... and Argentina has a 40-year history of local rock, which Mexico does not have.
 
DavidEduardo said:
radiojomo said:
I don't see why you say all these Spanish language formats are "boring". What do you expect? Each station has its own unique spin on it and the stations play most of the music the audience likes. It would be interesting to see a Spanish Alternative station though. It seems like the scene in Mexico is growing.
Click to expand...

It is? The only Spanish langage rock station that is successful is in Argentina... and Argentina has a 40-year history of local rock, which Mexico does not have.
Click to expand...

It seems like Latin Alternative is growing. I wouldn't be surprised if a rock station launches in Mexico soon. With internet usage growing in Mexico, it seems more Alternative bands from Mexico are getting some attention in their own country (receiving some airplay on radio), in the US and the entire world. In fact, Jose Galavan hosts a Latin Alternative show on Indie 103.1 online...
 
radiojomo said:
It seems like Latin Alternative is growing. I wouldn't be surprised if a rock station launches in Mexico soon.
Click to expand...

No chance. Even the few stations in Mexico that play some Spanish language rock play mostly English language rock along with it (except for a non-com government station) and they have never played a lot of rock en español ever.

Except for the more pop crossover alternative stuff that gets on the pop (CHR is called pop in Latin America) stations, there is no depth in the Alternative market, and it's mostly limited to a few larger cities. The Mexican alternative artists get no airplay in South America.

The main problem with Spanish language rock of any kind is that compared to English language rock, the socioeconomic level appeal is among lower income levels, which means that the revenue potential is much less than for rock in English, so it won't be done.
 
Rock en español doesn't work in this market. The old Ritmo 98.3 played some. KSSE has tried it. Viva has tried it. It doesn't work, but 20 different stations that sound like El Gato and that works. It has to do with socioeconomic level of migrants and their children that prefer to listen to banda,norteñas, gruperas. It does sound very repetitive from station to station.
 
You would be surprised to know that there is still room for more Spanish formats in Los Angeles.

If you look at the existing formats, there is room for easily two more formats in the market, but I do agree with DavidEduardo's list of definition of formats in the market. And yes, I agree with his last comment on KXOS-FM (Today it is Classic Hits, Tomorrow it is Pop, Then it is a baby K-Love).

On Regional Mexican, there is room for one more format to be defined, but the market is still growing.

Without a doubt, the best programmed stations in Los Angeles are Recuerdo (on the Adult Hits Side), KLVE (on the AC side) and KBUE (on the Regional Mexican - Hard Core) side of the market.

There is room for more shaking, but just no one ready to take the risk. As they say in Spanish... "El Que No Riesga, No Gana" ("If you don't take the risk, you wont win").
 
e-dawg said:
Couple of Rock en Espanol artist that I know are Juanes [he's more pop these days] and [Mana].
Click to expand...

Juanes is tropical-influenced pop, and Mana is positively AC... KLVE has played Maná as a core artist for the last 15 years. Even Recuerdo plays a few Maná cuts.
 
I find it interesting that that there is a reference to KSCA without a mention of "Piolin"...

This radio talent has broken barriers for the genre...

Anyone else want to chime in?

Regional Mexican.
101.9 KSCA La Nueva


"Regional Mexican" is a catch-all for what is or are several different formats in Mexico.

KSCA is more traditional regional, with a lot more gold and not much "cutting edge". KLAX has talk based shows in mornings and afternoons. KBUE is younger and more music driven, and plays little gold. KWIZ is a blend of genres and is a "local station" in Santa Ana and surrounding areas. KDLD is rhythmic, and very, very different from any other station. KRQB is not in the LA market.

Each of these is, to the Mexican origin listener, quite different, just as AMP and KIIS are different.
Click to expand...
 
ondryz said:
I find it interesting that that there is a reference to KSCA without a mention of "Piolin"...
Click to expand...

The discussion was about the music format. Piolin is not "music."

This radio talent has broken barriers for the genre...
Click to expand...

How has having a morning show "broken barriers" for the "genre"?
 
grumpyradio said:
DavidEduardo said:
The only Spanish langage rock station that is successful is in Argentina...
Click to expand...

Which station is that?
Click to expand...

Mega 98.3. "Puro Rock Nacional"
 
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