Spanish Music Radio Formats in the New York City Area

[xmradiopro]

I was wondering what some of the Spanish Music Formats are for WQBU 92.7 FM, WPAT 93.1 FM, WXNY 96.3 FM, WSKU 97.9 FM, WADO 1280 and WWRV 1330 AM ?

 

[vinceapple]

WQBU is regional Mexican. WPAT FM is sort of a Spanish WLTW. WXNY and WSKQ are Spanish Tropical. WADO is Spanish News / Talk and WWRV is Spanish religious.

 

[xmradiopro]

I sometimes hear music on WADO 1280...are they music any specific time of the day ?

 

[davideduardo]

WQBU is regional Mexican. WPAT FM is sort of a Spanish WLTW. WXNY and WSKQ are Spanish Tropical. WADO is Spanish News / Talk and WWRV is Spanish religious.

Actually, WXNY is Rhythmic CHR and WSKQ is Rhythmic AC with some pure tropical blended in. WPAT is sort of a Hot AC / Pop. Remember, in Latin America that in many places tropical flavored songs are part of CHR playlists.

 

[nd2023]

When I tune past the Spanish stations, the only one I sometimes stop on is X96.3 because I like their rhythmic CHR format, even if I don't understand the words, I like the beat.

 

[Barry]

I do not understand why WSKQ, which plays lots of current stuff, plays so much salsa. I thought the latter appeals mainly to an older audience, that would not be too interested in the contemporary Spanish urban music played on the station.
WPAT, now seems quite similar to 'SKQ, minus the salsa and merengue. But the recent format tweak was followed by a sharp dip in the April ratings, to a 1.5. Perhaps SBS will change it again to sound like the new bilingual (mostly English) format on their LA96.3, in Los Angeles. The dj's speak mostly in English, and the bulk of the songs are English language hits.
I think the English dominant format on LA96.3 could also appeal to a fair amount of people that are not of Hispanic origin.

 

[davideduardo]

I do not understand why WSKQ, which plays lots of current stuff, plays so much salsa. I thought the latter appeals mainly to an older audience, that would not be too interested in the contemporary Spanish urban music played on the station.

Of the top 30 most played songs on Mega in the last 7 days, only 3 are salsa and are, of course, current salsa songs. Aside from the fact that current salsa does have some appeal to younger demos, most of what Mega plays is bachata and contemporary merengue variants plus some reggaetón and the crossover Pitbull type of song.

That is, in the Caribbean, a rhythmic AC sound. Since Mega's main constituency will be Dominican and Colombian, followed by some Puerto Ricans, the playlist looks pretty reasonable.

WPAT, now seems quite similar to 'SKQ, minus the salsa and merengue.

The overlap is mostly in the pop Bachata, which, incidentally is as big in Argentina as it is in New York or LA. In other words, mass appeal. Otherwise, one is a pop adult CHR and the other is a rhythmic AC, and there is naturally overlap just as there is in the English language format equivalents.

Perhaps SBS will change it again to sound like the new bilingual (mostly English) format on their LA96.3, in Los Angeles. The dj's speak mostly in English, and the bulk of the songs are English language hits.

There are countless reasons why LA and NY Hispanic targeted stations are not comparable, but in this instance the real issue is that the heritage of 90% or more of LA Hispanics is Mexican, while in NY it is predominantly Carribbean. There is no better way to totally blow off nearly all the LA audience than by playing salsa and merengue...

 

[xmradiopro]

Another station is 1380 WKDM...i sometimes hear Spanish music on this station...what type of Spanish Music do they play ?

 

[davideduardo]

Another station is 1380 WKDM...i sometimes hear Spanish music on this station...what type of Spanish Music do they play ?

That station sells time to brokers. You might have different kinds of music in different hours under different brokers.

 

[xmradiopro]

thanks for the info.

Another station is 1380 WKDM...i sometimes hear Spanish music on this station...what type of Spanish Music do they play ?

That station sells time to brokers. You might have different kinds of music in different hours under different brokers.

 

[xmradiopro]

I would also be interested in what format the Spanish HD 2 & HD 3 are in NYC...thanks.

 

[Barry]

Another station is 1380 WKDM...i sometimes hear Spanish music on this station...what type of Spanish Music do they play ?

That station sells time to brokers. You might have different kinds of music in different hours under different brokers.

WKDM is mostly if not completely in Chinese during the week. There may be other languages during weekends.
WPAT 930 AM apparently carries lots of brokered programming in Spanish.

With regard to the question above, WPAT HD2 carries sister station WSKQ. And WSKQ HD2 is a simulcast of (wait for it) WPAT. WXNY and WQBU do not broadcast in HD.