Spanish Oldies Coming to 101.7 FM Shelbyville

[The RadioFan]

According to radioandrecords.com, Clear Channel is switching Shelbyville's WXTF-FM 101.7 to Spanish Oldies "La Preciosa" WLPP-FM 101.7 on March 21st.

http://www.radioandrecords.com/Newsroom/2006_03_14/lapreciosa.asp

This switch, along with Eminence's "LaBuena" WTSZ-FM 105.7, will place two Spanish language FMs covering Shelby, Franklin, Henry and Oldham Counties in Kentucky. <P ID="edit"><FONT class="small">Edited by The RadioFan on 03/15/06 06:18 AM.</FONT></P>

 

[BamaMedia]

> According to radioandrecords.com, Clear Channel is switching
> Shelbyville's WXTF-FM 101.7 to Spanish Oldies "La Preciosa"
> WLPP-FM 101.7 on March 21st.
> This switch, along with Eminence's "LaBuena" WTSZ-FM 105.7,
> will place two Spanish language FMs covering Shelby,
> Franklin, Henry and Oldham Counties in Kentucky.

What other Spanish stations would be affected?

 

[The RadioFan]

> > According to radioandrecords.com, Clear Channel is
> switching
> > Shelbyville's WXTF-FM 101.7 to Spanish Oldies "La
> Preciosa"
> > WLPP-FM 101.7 on March 21st.
> > This switch, along with Eminence's "LaBuena" WTSZ-FM
> 105.7,
> > will place two Spanish language FMs covering Shelby,
> > Franklin, Henry and Oldham Counties in Kentucky.
>
> What other Spanish stations would be affected?
>
WTMT-AM 620/Louisville and WTSZ-FM 105.7/Eminence are the only Spanish stations in these areas. WTMT-AM and WTSZ-FM simulcast each other on a full-time basis.

 

[collegeDJ86]

Spanish Oldies?

Spanish oldies?

How many Spanish speaking people are in that area? Surely not enough to warrant 2 stations...

What about FM talk? Oldies (English)? AC? Maybe even sell the station to a local broadcaster to air farm reports and high school sports? Clear Channel surely could have picked a more popular format without worrying about losing Louisville metro listeners since the signal doesn't fully cover Louisville.

Spanish really doesn't make much sense to me... but whatever...

 

[BamaMedia]

Re: Spanish Oldies?

> Spanish oldies?
>
> How many Spanish speaking people are in that area? Surely
> not enough to warrant 2 stations...
>
> What about FM talk? Oldies (English)? AC? Maybe even sell
> the station to a local broadcaster to air farm reports and
> high school sports? Clear Channel surely could have picked
> a more popular format without worrying about losing
> Louisville metro listeners since the signal doesn't fully
> cover Louisville.
>
> Spanish really doesn't make much sense to me... but
> whatever...

The format probably is correct. I personally didn’t think this type of format wouldn’t work too well when CC introduced it back in September of last year. I was wrong. It has being received extremely well. They have switched about 20 stations to it since then.

My question (not living in the area), can you call either one of the stations a Louisville station? Can you receive the signal inside buildings in the City?

 

[William_Yeager]

Re: Spanish Oldies?

> The format probably is correct. I personally didn’t think
> this type of format wouldn’t work too well when CC
> introduced it back in September of last year. I was wrong.
> It has being received extremely well. They have switched
> about 20 stations to it since then.
>
> My question (not living in the area), can you call either
> one of the stations a Louisville station? Can you receive
> the signal inside buildings in the City?

Shelbyville is 30 miles east of downtown Louisville.

WTSZ-FM and WXTF have very poor signals in Louisville; with the terrain, there are weak spots in WXTF's signal in Shelby County, although it comes in about the same as simulcast partner WTFX in Fern Creek in suburban Louisville and in Kentucky's 10th largest city, Jeffersontown (about 10 miles from downtown Louisville). There should be some parts of the "former city of Louisville" that get 50 dBu from 101.7, but that's about as good as it's going to get.

WTSZ/Eminence and WRVI/Valley Station are only one channel apart. WRVI struggles with downtown Louisville, which is near the edge of the 60 dBu contour (a 640 watt signal from 15 miles out is no match for tall buildings). WTSZ-FM doesn't even put 50 dBu into downtown Louisville.

This will be the only FM Spanish-language station in Frankfort (which is about three times as populous as Shelbyville), and WLPP will have a very good signal there; on paper, this can't lose.

A lot of factory workers in Shelbyville and Simpsonville (rememer, 90%+ of Shelby County does speak ENGLISH) are going to have to find a new station next week. I also suspect that Clear Channel may make it "93.1 y 101.7 La Preciosa" if this does well and WLRS keeps beating WTFX.


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</P>

 

[OldiesCat]

Oldies?

The Louisville market already has an Oldies station (WRKA). They have several ACs, as well.

>
> What about FM talk? Oldies (English)? AC? Maybe even sell
> the station to a local broadcaster to air farm reports and
> high school sports? Clear Channel surely could have picked
> a more popular format without worrying about losing
> Louisville metro listeners since the signal doesn't fully
> cover Louisville.
>
> Spanish really doesn't make much sense to me... but whatever...
>

 

[OldiesCat]

L'ville

WTFX is beating WLRS, 18-34 and 12+ (for what it's worth).


> I also suspect that Clear Channel may make it "93.1 y 101.7 La
> Preciosa" if this does well and WLRS keeps beating WTFX.
>

 

[collegeDJ86]

Re: Oldies?

> The Louisville market already has an Oldies station (WRKA).
> They have several ACs, as well.
>

Sorry if I wasn't quite clear in my post. I was trying to make the point that 101.7 FM isn't a viable signal in the Louisville metro, so it should be open to provide any type of format to serve Shelby County and Frankfort.

As for WRKA, it's only a 6kW class A that covers the Louisville metro solidly, but does not carry much farther.