Spanish Pop Music in LA

[e-dawg]

Which Spanish Pop music station do you prefere?

93.9 KXOS - Exitos 93.9?

96.3 KXOL - Latino 96.3?

107.1 KSSE - SUper Estrella 107.1?

107.5 KLVE - K-Love 107.5?

Which Spanish pop station is the best and which Spanish pop station is the worst?

 

[wdb2003]

Well im not into Spanish music but alot of people I work with listen to KLOVE but I thought it was Spanish AC whats the difference can someone explain?

KXOL is okay sometimes. Its nice to listen to something different

 

[davideduardo]

Well im not into Spanish music but alot of people I work with listen to KLOVE but I thought it was Spanish AC

It is. Like all AC formats, there are pop songs that cross over.

 

[radiojomo]

My mother lives and dies by KLVE. I've never really heard her listen to anything else

 

[RBB05]

Which Spanish Pop music station do you prefere?

93.9 KXOS - Exitos 93.9?

96.3 KXOL - Latino 96.3?

107.1 KSSE - SUper Estrella 107.1?

107.5 KLVE - K-Love 107.5?

Which Spanish pop station is the best and which Spanish pop station is the worst?

Interesting choices...KLVE is more AC with some pop in it....KSEE is so inconsistent in its programming that it is unreliable as anything. Latino is more towards a young Hispanic Urban....I guess by process of elimination that would leave Exitos.

 

[wdb2003]

I was flipping through the dial one day since I live in Pasadena and our apartment gets crappy reception even though you can see Mt. Wilson from our building. 93.9 was playing english music. Katy Perry, Jay Sean, David Guetta and Usher. I remeber 107.1 started this around 2007 they would play english music once a hour. I thought Exitos played 80's and 90's spanish pop at first. Also since Groupo is based out of Mexico City is 93.9 still in Burbank with Power 106 or did they moved since its a LMA?

 

[RadioListener]

93.9 KXOS Still at the same building with Power, KSSE was even playing one Mexican Banda song per hour a few weeks ago, not sure if they still have that... I don't know who has the tolerance to listen to a mix of music like they play.

 

[davideduardo]

I was flipping through the dial one day since I live in Pasadena and our apartment gets crappy reception even though you can see Mt. Wilson from our building.

You may be in a shadow area; you are below the angle of radiation of the antennas, particularly the higher gain ones, on Wilson.

93.9 was playing english music. Katy Perry, Jay Sean, David Guetta and Usher. I remeber 107.1 started this around 2007 they would play english music once a hour. I thought Exitos played 80's and 90's spanish pop at first. Also since Groupo is based out of Mexico City is 93.9 still in Burbank with Power 106 or did they moved since its a LMA?
[/quote]

Exitos has had 4 formats since beginning almost two years ago. They started as Mexico City pop, with lots of unknown stuff and KIIS-like rotations. Then they went 80's focused... with the issue that there is nearly no 80's stuff that has staying power. Then they swung towards KLVE, and finally ended up with pop that sounds more like US Hispanics prefer. Playing some English crossovers is fairly standard.

"Grupo" means "group." In Mexico City alone, there are a half dozen companies that are Grupo Something or Another. Grupo ACIR, Grupo Radio Fórmula, Grupo PRISA, etc.

"Radio Centro" is the part of the name that sets them apart... or the initials GRC. Radio Centro became a duopoly in the early 50's with XEQR and XERC (Radio Centro and Radio Exitos) and by the early 60's had 5 AMs in Mexico City, each one #1 in its format type.

 

[wdb2003]

You may be in a shadow area; you are below the angle of radiation of the antennas, particularly the higher gain ones, on Wilson.

Probally so I live near Foothill and Rosemead close to Serria Madre. KJLH and KDAY signals fade out in the car and there is no house reception. Further on the 210 hwy going east KDEY comes in past the 57 hwy interchange.

 

[davideduardo]

You may be in a shadow area; you are below the angle of radiation of the antennas, particularly the higher gain ones, on Wilson.

Probally so I live near Foothill and Rosemead close to Serria Madre. KJLH and KDAY signals fade out in the car and there is no house reception. Further on the 210 hwy going east KDEY comes in past the 57 hwy interchange.

KDAY and KJLH are in the Baldwin Hills well to the west of downtown LA, and you are just in the fringe area for those signals, even in the car. KDEY, of course, is on the hills above Ontario.

 

[RBB05]

93.9 KXOS Still at the same building with Power, KSSE was even playing one Mexican Banda song per hour a few weeks ago, not sure if they still have that... I don't know who has the tolerance to listen to a mix of music like they play.

Don't like what KSSE is playing? Come back in a month and they probably will have tweaked it again.....anyone remember the 60 days they tried playing English language music a few times an hour. That was a great idea.

 

[davideduardo]

Don't like what KSSE is playing? Come back in a month and they probably will have tweaked it again.....anyone remember the 60 days they tried playing English language music a few times an hour. That was a great idea.

Actually it is a great idea... if you consider what nearly every Spanish language CHR in the world to be an "idea" rather than just the norm..

 

[RadioListener]

Hey Eduardo, if it is a great Idea... why it didn't work for KSSE? Just because it works in Mexico and any other Latin American country, not necessarily means it will here... either that or they didn't execute the mix properly... just guessing!

 

[RBB05]

Don't like what KSSE is playing? Come back in a month and they probably will have tweaked it again.....anyone remember the 60 days they tried playing English language music a few times an hour. That was a great idea.

Actually it is a great idea... if you consider what nearly every Spanish language CHR in the world to be an "idea" rather than just the norm..

Sorry...can't let that one fly.....you are the guy who chooses numbers and the correlation to agency revenue over creativity and conceptual selling. It only lasted two months because the complaints from the audience were at an all time high and traditional agencies wanted nothing to do with it. It was a bust.

 

[davideduardo]

Actually it is a great idea... if you consider what nearly every Spanish language CHR in the world to be an "idea" rather than just the norm..

Sorry...can't let that one fly.....you are the guy who chooses numbers and the correlation to agency revenue over creativity and conceptual selling. It only lasted two months because the complaints from the audience were at an all time high and traditional agencies wanted nothing to do with it. It was a bust.

Idea =/= execution.

The idea is correct, the way they did it obviously was not.

Disgruntled listeners generally don't complain; they change stations. In a market with dozens of choices, spending time complaining is not something usually done.

And what, pray tell, is a "conventional agency?" Agencies generally don't look at the playlist and adding a few songs was not likely to cause a ripple at the agency level.

 

[davideduardo]

Hey Eduardo, if it is a great Idea... why it didn't work for KSSE? Just because it works in Mexico and any other Latin American country, not necessarily means it will here... either that or they didn't execute the mix properly... just guessing!

It works in may other US markets, because it is properly done.

 

[RBB05]

Actually it is a great idea... if you consider what nearly every Spanish language CHR in the world to be an "idea" rather than just the norm..

Sorry...can't let that one fly.....you are the guy who chooses numbers and the correlation to agency revenue over creativity and conceptual selling. It only lasted two months because the complaints from the audience were at an all time high and traditional agencies wanted nothing to do with it. It was a bust.

Most agencies are "conventional" as they are unable to distinguish how conceptual sales/planning/creativity can help their client....but to answer your question it did cause ripples at the agemcies, because the station's corporate push was to get out on the streets to travel to national agencies and tell the story of what was being done. Their were client cancellations almost immediately. KSSE's history is to make changes for the sake of change....not to make changes because they are bold.

Idea =/= execution.

The idea is correct, the way they did it obviously was not.

Disgruntled listeners generally don't complain; they change stations. In a market with dozens of choices, spending time complaining is not something usually done.

And what, pray tell, is a "conventional agency?" Agencies generally don't look at the playlist and adding a few songs was not likely to cause a ripple at the agency level.