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Spanish Radio down in both SA and Austin

DavidEduardo said:
willdav713 said:
So the number of Spanish Language FM's have gone up in Austin on PPM vs. Diaries. The number of Hispanics in Austin have risen according to US Census, I would say PPMs are painting a better picture of listenship than that of the Diaries. I just wish they would do more sampling.
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The biggest change is the adjustment of the data Arbitron uses to achieve proportionality in Spanish dominant and English dominant Hispanics... which shows that a considerably lower percentage of Austin MSA Hispanics are Spanish dominant than previously reported. This affects the total shares of Spanish language stations, as their market is mostly concentrated among Spanish dominants.

Arbitron would be glad to increase the sample size in Austin if all the subscribers agree to pay for the incremental costs...
Click to expand...

which we will have to wait until the economy recovers, whatever that date will be.
 
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