Hello every one. I don't know much about the population of Reading but I heard that reading has a pretty big Hispanic population. I did some research and it looks like Reading has never had a Spanish station, I looked at some old arbitron books from 2006 and 2007 and saw that when Rumba was on 104.5 they had very good ratings in Reading PA. I was wondering if Reading would support a Spanish Radio station?
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Spanish station in Reading PA.
- Thread starter jay1986
- Start date
While it's not a full-time Spanish station, Albright College's WXAC (91.3 FM) does do a lot of Hispanic programming. Since I rarely tune them in, I don't know about how consistent day-to-day programming is. The station has a fairly small footprint, but the signal covers Reading city and the western suburbs with a decent signal. The transmitter is on the college campus, not at the top of Mt. Penn, so north and east coverage is seriously limited due to the mountains.
870 Reading was a fulltime construction permit that was never built.
jay1986 said:
The Reading market, which is Berks County, is 17% Hispanic. That is about 80,000 persons.
Then you have to consider the percentage which is Spanish dominant; in many areas of the Northeast where there are many Hispanics of Puerto Rican birth or descent, the more desirable 18-49's are nearly 100% English dominant.
The other issue is that there is no single format that all Spanish speakers will like, so even if it seems there is a large potential group, a lot of them won't listen at all.
It sounds like the same problem that is happening in philly. 75% of the Hispanic population are younger and English dominant and really would listen to an all Spanish station, they preferably like to listen to Power 99 wired 96.5 q 102 hot 107.
who knows maybe a bilingual contemporary hit music station with English contemporary hits and some young contemporary Spanish hits might work.
who knows maybe a bilingual contemporary hit music station with English contemporary hits and some young contemporary Spanish hits might work.
B-104 have taglines in Spanish now.
Does the 1370 signal from Pottstown hit Reading (when its on)? That might be an answer for getting Spanish into that area and (heaven forbid) 1370 MIGHT make some money if they do it right! The bet window is open!
Kevin Fitzgerald said:
Wao I remember that... I think they were called Rumba 107.1 if I remember they were trying to make them self a New York station trying to compete with the monster Mega 97.9 they never cared about the north east PA market and also back then the Hispanic population in the Lehigh Valley and Northeast Pennsylvania was not as big as it is know.
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