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Spanish

It is my understanding there will be an announcement today or tomorrow that the same Spanish station owners that own that Lexington, SC AM station have bought 94.1 in Greenwood and will change it to Spanish and move the stick closer to Newberry County in an attempt to hit Columbia with it.
 
Yes, from 94.1 the Bull to 94.1 el toro......finally a probable profitable situation for the new owner, especially if he gets closer to Newberry and Cola...Greenwood is a horrible radio town and frankly all stations in the market would be better off in another city. I hear from reliable sources that the AM 1450 WCRS could be bought that includes the tower and studio building. But again, don't know who would want it. Terrible radio market.....
 
Peregon is buying both the AM and FM for $800,000, and the sale includes the real estate.

There is currently an application for CP for the FM to move the transmitter nearer to Ninety Six and to go directional. There are some severe short-spacing issues with that proposed move. These spacing issues are even more severe closer to Columbia, particularly with 94.3 WWNQ Forest Acres on the air.
 
Speaking of the Greenwood stations, is 103.5 still up for grabs, or did someone else already buy it and keep it in the market? That would of been a better option to hit Columbia with.
 
The 94.1 transmitter is already in Newberry County...The Antenna is already directional and Sergio is going to pump in his signal from Irmo via ISDN....He's got plenty of Minority Money that will keep him going for many years. He's the same fella who offered Harold Miller 3 million in cash for 93.9 St Mathews. He is trying to find a sucker to pay him in cash for 1450 AM but will end up LMAing it. John Broomfield (Minority Money as well) now owns 103.5fm/1090am and there is about less of a chance he can move that signal to coumbia than it snowing in July. It would take many downgrades and lots of money to pay people off to do that. If he would run it right he's can make it just fine in Greenwood with a large signal. He's now the only game in town.
 
I took a look at the FCC database. It is not showing a grant of the CP to go directional or an application for license to cover.
 
The asking price for WCRS 1450 is $250,000 .............
 
The sell price for WCRS has not been set yet.... and a formal offer for 93.9 was never made so please lets just give the facts....Thanks...SP
 
Yes, the sale price for WCRS has been set.. I saw it advertised and spoke to a broker about it!
 
I beleive WMUU-AM 1260's sale price is closer to $650,000
 
And I also KNOW, not believe, that it's bad form to publically announce the asking price of a station when you've only talked to a broker about it in confidentiality. WMUU's asking price and call letters are published on a broker's site for the world to see. WCRS is a different situation, though. You should also keep in mind that a whole lot of the more bottom-feederish brokers out there speculatively set a price for a station which they do not actually have a contract to sell.

You really should watch what you blab about in public, Mr. Walker...it'll make you lose credibility fast in this business. When a broker tells you something, you should ASSUME that that information is confidential. Don't go posting what you hear in public like this. You do that a few more times, and you'll reach a point where nobody will tell you anything.

And for the record, I am NOT the broker he talked about WCRS with. I don't have a contract on it, and I don't know much about it. I have heard it's a tough radio market, though.
 
Just for the record, I was going by what the published asking price was on a broker's website.

Of course, like all things, asking and sale price are two different things.

I agree with The Broker, that you have to be careful with confidential information.
 
I believe WMUU is advertised for sale on buysellradio.com for $900,000. Posting that is just fine...anybody can see it...it's obviously not private. However, as I said earlier, posting confidential information is an entirely different matter.

You are totally right, DudeFan, that asking price is usually a whole lot higher. The problem is, for a station like WMUU, it's hard to guage the value simply because it probably has virtually no cash-flow. It'll be interesting to see what it does sell for, if it ever sells.
 
WMUU's stuff is public information... and regarding WCRS, I pretty easily figured out what it was before talking the broker as I'm somewhat familiar with that area.. but nevermind, Im not going to defend myself to you people on here..
 
I am with you on that, The Broker.

I was wondering that myself. How do you price an AM Daytimer that has absolutely no history of being operated commercially or with any history of cash flow.

It might be appealing to someone like Davidson or a spanish operator.
 
Well, it's a real scientific process, DudeFan...

First you start with either a dartboard, a roulette wheel or numbers in a hat... :)

Actually, you'll loosely base the value on what comparable signals in the market, or in markets of similar size, have sold for. If the "comps" were viable, successful commercial stations, you have to consider that the station you are valuing is worth significantly less.

At the end of the day, the best place to start is what the owner would like to get out of it. And of course, the place you stop is the highest price a qualified buyer is willing to pay. I've seen a whole lot of "stale" deals like this, because buyers aren't willing to pay nearly as much as the owner thinks the station is worth. Oftentimes, it's simply because the owner wants too much money. No movement will take place until the owner "has" to sell. I'll tell you, stations like that are NOT fun to sell. In fact I'm personally very hesitant to even take on listings like that unless I'm reasonably sure one of my current clients might want to buy it. Personally, I have much better things to do with my time than haggle back and forth between buyers and sellers who will never see eye-to-eye on value, so I steer clear, as I said. I generally won't even appraise a station like that, because there's way too much room for error. Truth is, nobody knows what the value of a station like that is until the check clears the bank.
 
That is IF there's a check AND it clears.

I guess it would be good for brokered programming or ethnic programming, but with a price of $500,000 or more, I couldn't see being able to make debt service.

Things would change, I suppose, if the Commission permitted FM tranlators for AM stations. A bad idea, IMHO.
 
I have read these boards for a long time and usually don't comment because I always felt that my relationship with a station as an announcer, engineer or even in management was nobody else's business. Since I am no longer involved with any broadcast facilities, I'll run my mouth for a minute. I put 94.1 FM on the air. I drove to SCMS to purchase equipment when the cp was granted. I installed the transmitter, stl and processing equipment. I have rebuilt the studios multiple times in two different locations for two owners. I installed two different automation systems over the years. I was a jock, voiceover guy, office manager, traffic manager and engineer. The original owners "Southeastern Broadcast Associates" are some of the finest people on earth. I worked for the from '95 to '05 and in ten years they never tried to screw me over. I keep in touch with them often and try to help them anytime I can. When the station was sold to Pro-Com Communications, I stayed on....When you don't know a damned thing about the radio business, it's best to invest elsewhere. With massive overhead and nothing but debt in a dead-end market, it's about time they sold. The fact that I was stabbed in the back multiple times with a sharp instrument is forgiveable...that's radio. I wish them the best in their future endeavors. I will toot my horn a bit. I kept the place on the air and sounding as best it would on call 24/7 for years. Taking down those shower rods Jampro calls an antenna helped a lot. I installed a new Harris xmitter and new processor on 1450 am to replace a decrepit RCA that absolutely refused to give me any positive modulation no matter what I did,and it sounds like a champ now. They still have an old RCA from the 1950's with working conelrad controls on it. It's full of brand new 4-400's and thanks to Charlie Sparks and Art Sutton it looks like it was just delivered from Camden, NJ. It might outlast the new Harris. I also had amazing arbitron numbers (the best in Greenwood) during my airshifts over the years. In Greenwood and Laurens County, I fought the big boys in GSP and won in many books. Screw being humble. I'm a fat arrogant bastard and I was and still am the best small market jock in this state. I've been around and heard tons of awful imaging and bad announcing in these little towns and it makes me sick that so many people take their license for granted and don't care how they sound both in the engineering plant and on air presence. When Pro-Com kicked me out because some other people couldn't keep their >>>>>in their pants, I went to work for Miller Communications. Harold and his staff are good, decent and intelligent people that get bashed on this board way too much out of jealousy, I presume. They keep their chin up and try to compete with the big boys as professionally as they can. With eleven stations in four market areas and "tricky" equipment, I couldn't handle the pressure, didn't like Sumter at all, and was insulted by the salary. That's not to say they are good people and a company that respects people's ideas and appreciate hard work with advancement in the company. If I was a "newby" in this business I would beg them for a job. On the other hand, If I wanted to run a station with duct tape and super glue I would fire up the old MW1 in the garage and hook it to the electric fence. I have had the privledge of working with Sergio in the past. I built the studio, tuned up the transmitter, etc. to get his Lexington station on the air. Once I got him going, he put some impressive spanish programming on the air. I have no idea what anyone is saying, but his segs are tight, liners well produced and the music is a good blend of latin top 40, traditional hispanic and mexican. He is one of the few genuinely nice guys in this business. He got smart quick and knows how sleazy 80 percent of the people in radio are. It's obvious he's excelled on the learning curve and I wish him the very best with his first FM. AND Serg, if you read this and need any help figuring anything out in that rat hole building or with that used and abused BE transmitter, I'll be glad to help you in any way I can. If they want to move the tower, sounds like a good idea to me. Getting it off the lake and to the other side of 96 would be great for the signal. It's pretty much right between Gwood and Newberry now, and if they can squeze it in on the other side of 96, maybe to the southeast closer to saluda, Columbia or at least Lexington might be plauseable. I guess I've spewed enough. God bless Orban, Later kids...
 
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