Speaking of Commercials

[DrAkbar]

Aw, c'mon! Tex Earnhardt is in his 90s now. His barking days are over. Besides, we know you really miss the good old days of Howi-i-i-i-i-i-e World and J.J, ze Ke-e-e-e-e-eng of Beepers.

Acquanetta sent me here. She certainly had the WOW factor!

 

[EricStein]

SR-22's eh? So they are going after the mature, stable deep pockets customers?

If you listen to The Fanatic for a long period of time, you'd think their target audience is a man who has made many a bad decision, like an addict who needs high-risk car insurance and has a timeshare. Some of those PI's have aired on the station for three years, and their so awful sounding I can't for the life of me believe they're effective. They don't subscribe to Nielsen or have a legit national rep, so who knows what kind of revenue they're missing. Don't get me wrong, I like the local programming but their ads make it sound like they've opened a Jaguar dealership with a bunch of Yugos in the lot.

 

[landtuna]

Aw, c'mon! Tex Earnhardt is in his 90s now. His barking days are over.

Tex gave the commencement speech at my 33-year old's 6th grade graduation. I thought he was in his 90's then.

 

[davideduardo]

Mother Hubbard's expenses for running two 5 kW Ancient Modulation transmitters that are automated most of the day and lower power at night can't be that great, at least when compared to what it takes to operate three 100 kW FM stations on South Mountain.

... except that the transmitters themselves are not 100 kw each. More likely they are using 40 kw transmitters with antenna gain to produce the 100 kw vertical and 100 kw horizontal power.

And, even with newer technology, FM transmitters are more efficient than AM transmitters.

 

[johndavis]

Electric bills, music licensing and whatever fees that the sports networks and NAU charge for rights, salaries for Steve Goddard and Bob Kemp, plus transmitter/tower maintenance and other miscellaneous expenses. Unless the FMs aren't making much either (somehow I doubt that), I thought that their profits were used to cover at least some of the AM expenses, with just enough ads on the AMs to care of the rest.

The sports networks are likely barter. If it's cash + barter it probably isn't much cash. Is KDUS paying to air NAU sports, or is NAU paying them for the time?

If it's like most stations balance sheets, every station should bill enough to be able to pay for itself, but it helps that the studio expenses and functions like sales, traffic, and billing is shared among the cluster when you're figuring profit margins on the AMs. It's a whole lot easier for a station like KDUS and KAZG to turn a profit as part of a cluster than as a standalone for that reason.

 

[Legend City]

My biggest radio commercial beef is the ads where the owner (usually of a plumbing or A/C company) has to give us a long soliloquy of their dead father, or how they were an angry teenager, or some homespun story of their life. No...if you come to my house to work on something, I don't give a rat's pazinga (H/T to John Dayl) about your life story, just fix the damned thing.

 

[DrAkbar]

A free flashlight brought me here. Thanks, Kenny...the Nurse & I wish you and Sadie all the best!