Y'might be surprised to find that Pittsburgh has a lot in common with rivals in Cleveburg, an' Buff'lo (which Brady PA's Jim Kelly now calls home), an' Milwaukee... an' Chicago... an' maybe if y'look close enough, even those cheese steak Iggles bums in Philly... but only a little, because everybody knows Philadelphia and Pittsburgh are night and day. BTW, where does the Pittsburgh influence end and the Philly influence begin. Friends say it's somewhere around State College. Some say Harrisburg. The accents will immediately distinguish a local from an outsider. What's sometimes called 'cookie cutter' radio can work in different markets if it's localized and tailored. Every market has its local legends and icons. Some come from other markets and after several years, settle down and become accepted as one of the 'locals.' This is where strong sense of community comes into the process. Smart personalities and managers from outside the market will listen and allow themselves to be schooled by the locals to get a good sense of the communities. But usually, a hit is a hit is a hit, and a stiff is a stiff is a stiff. It's what surrounds the hits that makes a station a local legend. You're always welcome to visit the Buff'lo-Niag'ra Falls-Rochester board, where from time to time, you'll read similar opinions.
