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Speculation: Is KLOS Heading for a Format Change?

E

emailfailed

People within the industry and on La Cienega are hearing the days of KLOS playing classic rock that really rocks maybe coming to an end and a format change is on the horizon.

What do you think?

If so, what is going to replace it?

Are they going to try to take on KRTH? Try their hand at CHR and make L.A. a three-station CHR market? Or... KABC-FM?

IF a format change is near, what format could Cumulus really do to have an impact on the market?
 
emailfailed said:
People within the industry and on La Cienega are hearing the days of KLOS playing classic rock that really rocks maybe coming to an end and a format change is on the horizon.

What do you think?

If so, what is going to replace it?

Are they going to try to take on KRTH? Try their hand at CHR and make L.A. a three-station CHR market? Or... KABC-FM?

IF a format change is near, what format could Cumulus really do to have an impact on the market?
Click to expand...

KABC-FM would be the worst idea. That just expands the universe of listeners that wouldn't listen to the station.
 
ChannelFlipper said:
KABC-FM would be the worst idea. That just expands the universe of listeners that wouldn't listen to the station.
Click to expand...

I completely agree, I think it'll be a general consensus that KABC-FM would be laughable at best and just plain suicidal at worst. KABC-AM has been beaten so dead that there's no more glue to extract from it's rotting carcass. There is nothing to revive in KABC anymore. That boat has long sailed.
 
We've gone over many times on this board why active rock won't work in L.A.

To be fair, it would probably bring in more listeners than KABC-FM.
 
I think it will become K-Los (pronounced like the Spanish plural for "the"). :)
 
Robnoxious said:
ChannelFlipper said:
KABC-FM would be the worst idea. That just expands the universe of listeners that wouldn't listen to the station.
Click to expand...

I completely agree, I think it'll be a general consensus that KABC-FM would be laughable at best and just plain suicidal at worst. KABC-AM has been beaten so dead that there's no more glue to extract from it's rotting carcass. There is nothing to revive in KABC anymore. That boat has long sailed.
Click to expand...

But if it's cheap enough for Cumulus, they WOULD consider it.

If KABC ever moved to FM, blow up the whole lineup and assemble a new station, top-to-bottom - hell, don't even take the KABC calls, which have been so tarnished beyond recognition.

Unfortunately, that will never happen, and you and I know it. A company so cheap like Cumulus would try to extract the last bit of nectar from the dried-out flower by simulcasting to FM. Shame.
 
emailfailed said:
People within the industry and on La Cienega are hearing the days of KLOS playing classic rock that really rocks maybe coming to an end and a format change is on the horizon.

What do you think?

If so, what is going to replace it?

Are they going to try to take on KRTH? Try their hand at CHR and make L.A. a three-station CHR market? Or... KABC-FM?

IF a format change is near, what format could Cumulus really do to have an impact on the market?
Click to expand...




I agree! an Active rock station is what's needed!
Let's face it KROQ is an "Alternative" station, KLOS should become something like KMTL and make it an Active Rock station complete with a metal show like KISW in Seattle has with "Metal Shop".
Maybe put "Dee Sniders house of hair" on as Saturday night programming.
With the popularity of "that metal Show" on VH1 Classic I think an Active Rock station would be a hit in LA.
Bring in a strong morning show & Afternoon drive show, fill around with solid staffers, GREAT imaging and a big contest to really make a splash and KLOS/KMTL would become THE home for hard rock & heavy metal in LA, all the musicians who frequent the Rainbow would flock to the station as THE place to be heard.
It CAN be done, it SHOULD be done and you could always have an Hd station with the classic rock on it too or if there's another property for sale why not buy it and make it strictly a classic rock station with the KLOS/KMTL signal and dial position being the home of the Active Rock station?
 
The death of KLOS and KABC has been a long time coming.

I was in mouring when KLSX died, but you cannot argue against the success that that new hip hop station is having. Format changes are necessary and needed. I'm just surprised why it took so long. Why having complete bores like Larry Elder, Peter Tilden, Mark Levin, Prom Queen John Phillips talking endlessly about subjects that no one else except political bloggers care about for day after day like broken records makes no sense. Their miserable ratings validates my point.

Get rid of all of them. Sometimes you have to burn it down to start afresh.
 
RadioStarOne said:
David's silence on this is very interesting! David are you out there?
Click to expand...

Either he's on vacation or we'll be singing this in another language?:

Ch-ch-ch-ch-Changes
(Turn and face the strain)
Ch-ch-Changes...
 
RadioStarOne said:
David's silence on this is very interesting! David are you out there?
Click to expand...

Follow the billing. KLOS is still billing well, and did not suffer any decline in billing during the last 4 years of recession. That's the main element on the cautionary side.

KLOS's numbers, like those of KROQ, are very dependent on AM Drive. So if they can keep mornings performing, they can modify and fine tune the rest of the station to their new goal (assuming that "new" is a relevant term).

I still think that what will happen is the modification of KLOS into a more PPM, less personality dependent format. I don't think that the broad album / classic rock background will be discarded... I think they will try to bring up the numbers and lower the average age... the first changes as harsh as they seem tend to indicate a pro-PPM and anti-older listener refocusing.

As to going to less rhythmic CHR or, worse, active rock, it ain't happening. The demos of the market don't support either. And the economics of trying to preserve the billing prohibit this. A full format change means resetting billing at zero, with a period of operating losses on the chance of, maybe, getting back to where they already are in 18 to 24 months.
 
GenXRadio said:
I agree! an Active rock station is what's needed!
Click to expand...

Wouldn't we be talking about a core somewhere in 25-44?

isn't that where the market is over 50% Hispanic?

a. Name a couple of top tier successful Active Rock stations in PPM markets.
b. Show any place in the Hemisphere where Hispanics like Active Rock in any significant numbers.

Next guess, please.
 
Marv-L.A. said:
With a newly assigned PD (Jack Silver) and Uncle Joe Benson returning to PM drive, we'll see what happens next.
Click to expand...

Joe is a good enough guy and certainly is popular with the audience, but I don't think he moves the needle as a personality to drive additional listeners to his timeslot. If he did he would have established hours, instead of being the guy who is always available to fill in the open time slot du jour.
 
briancraig said:
Active rock would not work in L.A. for the reasons David mentions, but doesn't KISS in San Antonio do well with Hispanics?
Click to expand...

That's certainly a modified active rock station, but in any case the Hispanic audience in that city is predominantly 4rd-generation and beyond; in other words, they are every bit as Hispanic as Jerry Garcia was.
 
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