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Speculation: WFAN On 102.7 FM?

DToTheJ

DToTheJ

As you know, CBS Radio has been transforming some FM stations in top markets into sports stations. Most recently, word is that they will be doing this in Pittsburgh. And there is also talk of them bringing their sports station in Chicago to FM, replacing "Fresh 105.9" there. Meanwhile, the "Fresh" station in Washington, D.C. is in dire straits (they already run an FM sports talker there).

As far as New York is concerned, it's not a matter of if CBS will bring WFAN to the FM dial, it's a matter of when - and which of their three FM stations will be sacrificed. "Fresh 102.7" would be the most likely of the stations to be replaced, if it gets that far. However, according to the recent ratings, Fresh is actually getting pretty reasonable numbers. It will be interesting to see how CBS goes forward with putting "The Fan" on FM in Market No. 1.
 
If it involves cost cutting measures, they won't go by the numbers. Perfectexample, WJRZ. It would be suicide to flip CBS-FM to WFAN, they won't dare to touch NOW, and 102.7 is known for flipping formats.
 
I honestly don't see that happening in the near future. WFAN is doing very well at 660, and is consistently a top billing station.
If WFAN starts to suffer in billing or demographics, you might see an FM simulcast.

If you blow up 102.7, do you think that the WFAN will be able to generate the incremental billings to compensate for what Fresh currently draws? I don't see that happening right now.

From what I've read and heard, Fresh is run on a shoestring budget, and bills relatively well.

I realize what CBS is doing in other cities, but that's not necessarily a road map for NYC.
 
All this is true, but just to stir the pot a little more... The day may come when the AM band will no longer function. If they can shut down the analog TV spectrum, anything is possible. Anyway, if and when this day comes, CBS in their number one market will be ready with only... three FM stations? Really, what's to stop CBS from buying another station or two, perhaps make deals with other operators with trades involving stations in other markets. Again I say, anything is possible.
 
DToTheJ said:
Really, what's to stop CBS from buying another station or two,
Click to expand...

A guy named Les Moonves. He is clearly in "sell" mode. Opportunities are there, and they aren't buying.

My take on this is that CBS will continue to operate AM stations as long as they're profitable. The three AMs in NY are out-selling the FMs by 2 to 1, regardless of the ratings. The minute they see weakining on AM, they'll punt. But until then, it's BAU.
 
Smooth Jazz

I would like to see Smooth Jazz come back to New York City since Emmis stupidly flipped CD 101.9 to a Rock format.
 
Re: Smooth Jazz

BJ Steigner said:
I would like to see Smooth Jazz come back to New York City since Emmis stupidly flipped CD 101.9 to a Rock format.
Click to expand...

I would like to see that happened, but it won't since smooth jazz appeals to an older demo. I am one of the few people with an HD radio so I listen at 101.9-HD2. Since I have XM/Sirus I can hear at the Watercolors channel.

Bruce
 
TheBigA said:
DToTheJ said:
Really, what's to stop CBS from buying another station or two,
Click to expand...

A guy named Les Moonves. He is clearly in "sell" mode. Opportunities are there, and they aren't buying.

My take on this is that CBS will continue to operate AM stations as long as they're profitable. The three AMs in NY are out-selling the FMs by 2 to 1, regardless of the ratings. The minute they see weakining on AM, they'll punt. But until then, it's BAU.
Click to expand...
What could CBS sell? 102.7, I could see, but what else?
 
What could CBS sell?

[/quote]

Other markets. They already sold Denver, Buffalo, Kansas City, and Portland. More to come.
 
Sports? I hope not! Everyone I see in their 20's seems to prefer 102.7 to 106.7.
 
MarcB said:
TheBigA said:
A guy named Les Moonves. He is clearly in "sell" mode. Opportunities are there, and they aren't buying.
Click to expand...

Yeah including a 4 station cluster in Hartford.
Click to expand...

Weren't we talking about WFAN here? I would imagine total listeners and revene would drop sharply if it went over to FM. The 660 coverage area is huge and it constantly shows up here in the New Haven book.
 
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