Well put Kent my boy.
But I am quite certain that within the next few months, 102.3 will fail. Since CC seams to turn to Spanish whenever they have format issues, be almost certain 102.3 will be Spanish by the summer.
> > I am wondering how this happed.
>
> Simple, it's a business!
>
> > Was the classic rock station
> > sold to a company that specialized in Christian radio or
> is
> > it still in the previous cluster and ownership and they
> just
> > decided to change to Christian. If it was the second
> > scenario then why would a secular company choose a
> Christian
> > format. Dallas, Tulsa and certain other markets around the
>
> > country do have Christian collages and or a lot of
> churches.
> > Austin seems more like a secular market so can anyone
> > explain how this format was decided on and who is behind
> > it.
>
> Clear Channel still runs the contemporary Christian format
> on "The River" in Austin. As for why a secular company
> would choose to operate a Christian format, it goes back to
> this being a business. Pretty much every radio station is
> trying to make money, including the non-commercial stations.
> For whatever reason, probably their research, Clear Channel
> felt like there was an opening for contemporary Christian
> music in Austin. I can actually see how it might be
> justified in research as I'm not sure where you get this
> idea that Austin is a more secular market than anywhere
> else. Just because they enjoy good live music and going to
> the bars on 6th Street on Friday night or whatever else
> doesn't mean they're not Christian. Approximately 80% of
> Americans identify themselves as belonging to some
> denomination of Christianity, and it's a figure that's
> relatively static throughout the country. The number of
> religious schools doesn't mean much either. In Tulsa, Oral
> Roberts University is regarded as little more than a
> nuisance by the majority of locals (and many locals consider
> Oral and everything associated with him as a black eye on
> the town). While the University of Tulsa is technically a
> Presbyterian school, you'd never know it (as I understand,
> the three hours of religion required to graduate was dropped
> a number of years ago). The DFW area has SMU and TCU, both
> religious schools, though many of the attendees of SMU are
> not Methodist and TCU consists of many different
> denominations of Christianity and even other religions
> altogether. The University of Dallas is also a Catholic
> school as it has a sister campus in Rome not far from the
> Vatican. However, they recruited me very actively out of
> high school despite my being half-Jewish and having left the
> Catholic church by the time I was old enough to walk. So,
> Austin is roughly as Christian as anywhere else; it's just
> not necessarily as visible. Also, remember these
> contemporary Christian stations don't target the "rabid
> fundamentalists." They target 25-54 females, and the
> majority of listeners to contemporary Christian stations,
> according to research, don't place going to church very high
> on their priority lists.
>
