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Spiff

My WAG (and nothing more than that) is Bull, if they still pull bad ratings; Patron, ditto. Something akin to rearranging the deck chairs on the Titanic will happen at WGST. CC will put a farm-team format on 105.3, kind of like what they did with Buzz, with the eye of moving it elsewhere if it finds an audience.

Project is finally getting traction and Viva does respectably for its demo (although 105.7 would remain a good choice for a WGST simul).

I like the idea from the other thread about migrating WGST to a full-power FM (94.9?) and getting serious with it, and putting an automated AM-friendly music format on 640 (nostalgia/MOYL, oldies/doo-w0p/pre-Brit Invasion, or Americana/classic country/simul Legend). Keep Rush and the Braves on WGST FM, and fill in the rest of the sked with top-tier talent (both traditional and hot talk).
 
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