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Spike TV unveils new logo

J

JRA

Press Release Source: Spike TV

Spike TV Launches Rebranding Campaign
Wednesday March 22, 12:25 pm ET
New Logo and Tagline Get More Action to Debut in May


NEW YORK, March 22 /PRNewswire/ -- With a new logo and tagline promising that viewers will Get More Action, Spike TV announced that it will be refining its brand position at a development breakfast in New York today.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060322/NYW096LOGO )

A more modern and streamlined logo featuring block print was introduced, standing in stark contrast with the cursive lettering and chevrons of the past. Spike's new logo will makes its debut on-air starting in May, along with the tagline Get More Action.

Said Spike TV Creative Director Niels Schuurmans: "Spike is an entertainment brand dedicated to men. We are a destination that will inspire and define men through bold, action-packed original entertainment. We feel our brand positioning and new logo reflect that, and are dedicated to helping our audience Get More Action."

Spike's programming is consistent with its revamped brand image. The network's first original scripted drama, Blade: The Series, based on the popular Marvel comic book and movie trilogy, is set to debut Wednesday, June 28. Building off of the success of the hit series The Ultimate Fighter, Spike plans to augment its stable of reality programming as well. The first step is renewing its partnership with the Ultimate Fighting Championship® through 2008 for four more seasons of The Ultimate Fighter as well as ten LIVE mixed martial arts fight cards. Season 3 and 4 of The Ultimate Fighter will debut on the network in 2006.

"Be it action in its conventional meaning, to action on the tables in Las Vegas, to action in the Octagon for a mixed martial arts fight, guys can expect a constant stream of action programming on Spike TV," said Kevin Kay, General Manager of Spike TV.

Spike's acquisitions are also indicative of its brand positioning initiative. The Shield premiered on Spike on Wednesday, March 15, and CSI: NY is set to debut later this year. Additionally, the James Bond franchise will be joined by the Star Wars franchise as a Spike exclusive in 2008.

Spike TV is available in 88 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA - News, VIA.B - News).




--------------------------------------------------------------------------------
Source: Spike TV

From http://biz.yahoo.com/prnews/060322/nyw096.html?.v=47&printer=1<P ID="signature">______________
JRA
I am a fan, not a professional. So do not condemn my ignorance. Mmm kay?</P>
 
> The 80s called...they want their logo back.
>
It's not exactly awe-inspiring, now is it?

Spike hasn't been around THAT long with it's current branding as "The First Network for Men". The new tagline isn't bad, but that new logo sucks. It'd look more appropriate on a can of Spam or a cheap brand of motor oil. <P ID="signature">______________
Let us live so that 100 years from now, someone may be proud of us.</P>
 
> Spike TV Launches Rebranding Campaign
> New Logo and Tagline Get More Action

> NEW YORK, March 22 /PRNewswire/ -- With a new logo and
> tagline promising that viewers will Get More Action,

> A more modern and streamlined logo featuring block print was
> introduced,

Ugh, it smacks of American Gladiators....not that I stick around to watch anyway...
 
Uh... What about StarTrek? Is that no longer going to be on Spike?

> Press Release Source: Spike TV
>
> Spike TV Launches Rebranding Campaign
> Wednesday March 22, 12:25 pm ET
> New Logo and Tagline Get More Action to Debut in May
>
>
> NEW YORK, March 22 /PRNewswire/ -- With a new logo and
> tagline promising that viewers will Get More Action, Spike
> TV announced that it will be refining its brand position at
> a development breakfast in New York today.
> (Logo:
> http://www.newscom.com/cgi-bin/prnh/20060322/NYW096LOGO )
>
> A more modern and streamlined logo featuring block print was
> introduced, standing in stark contrast with the cursive
> lettering and chevrons of the past. Spike's new logo will
> makes its debut on-air starting in May, along with the
> tagline Get More Action.
>
> Said Spike TV Creative Director Niels Schuurmans: "Spike is
> an entertainment brand dedicated to men. We are a
> destination that will inspire and define men through bold,
> action-packed original entertainment. We feel our brand
> positioning and new logo reflect that, and are dedicated to
> helping our audience Get More Action."
>
> Spike's programming is consistent with its revamped brand
> image. The network's first original scripted drama, Blade:
> The Series, based on the popular Marvel comic book and movie
> trilogy, is set to debut Wednesday, June 28. Building off of
> the success of the hit series The Ultimate Fighter, Spike
> plans to augment its stable of reality programming as well.
> The first step is renewing its partnership with the Ultimate
> Fighting Championship® through 2008 for four more seasons of
> The Ultimate Fighter as well as ten LIVE mixed martial arts
> fight cards. Season 3 and 4 of The Ultimate Fighter will
> debut on the network in 2006.
>
> "Be it action in its conventional meaning, to action on the
> tables in Las Vegas, to action in the Octagon for a mixed
> martial arts fight, guys can expect a constant stream of
> action programming on Spike TV," said Kevin Kay, General
> Manager of Spike TV.
>
> Spike's acquisitions are also indicative of its brand
> positioning initiative. The Shield premiered on Spike on
> Wednesday, March 15, and CSI: NY is set to debut later this
> year. Additionally, the James Bond franchise will be joined
> by the Star Wars franchise as a Spike exclusive in 2008.
>
> Spike TV is available in 88 million homes and is a division
> of MTV Networks. MTV Networks, a division of Viacom
> International Inc. (NYSE: VIA - News, VIA.B - News).
>
>
>
>
--------------------> ------------------------------------------------------------
>
> Source: Spike TV
>
> From
ht> tp://biz.yahoo.com/prnews/060322/nyw096.html?.v=47&printer=1
>
 
> > The 80s called...they want their logo back.
> >
> It's not exactly awe-inspiring, now is it?
>
> Spike hasn't been around THAT long with it's current
> branding as "The First Network for Men". The new tagline
> isn't bad, but that new logo sucks. It'd look more
> appropriate on a can of Spam or a cheap brand of motor oil.
>

Or... "It goes down-hill from here," since it's an arrow facing down...
 
> > The 80s called...they want their logo back.
> >
> It's not exactly awe-inspiring, now is it?
>
> Spike hasn't been around THAT long with it's current
> branding as "The First Network for Men". The new tagline
> isn't bad, but that new logo sucks. It'd look more
> appropriate on a can of Spam or a cheap brand of motor oil.
>
to me it looks like a logo for an "army channel"
<P ID="signature">______________
http://natedoggairchecks.6x.to/
sfradio (at) gmail (dot) com</P>
 
> Uh... What about StarTrek? Is that no longer going to be on
> Spike?

If that happens, I'm not keeping Spike on my favorites list. <P ID="signature">______________
radioinfosignature.gif
</P>
 
> It'd look more
> appropriate on a can of Spam or a cheap brand of motor oil.
>
Actually, I think I've seen a very similar logo on a Quaker State ad ... now that you mention it.

What exactly is manly about that logo? The current logo is manly because it is composed of bad handwriting.
 
> > Uh... What about StarTrek? Is that no longer going to be
> on
> > Spike?
>
> If that happens, I'm not keeping Spike on my favorites list.
>
If that happends, then I will put spike on my fav. list, I hate star trek<P ID="signature">______________
http://natedoggairchecks.6x.to/
sfradio (at) gmail (dot) com</P>
 
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