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Sping 2007 Arbitron

12+:
1-vee flat
2-sbam down
3-walr up
4-wkhx up strong
5-wsbf flat
6-pze up
7-jzz flat
7-river down
9-hta
10-bts

25-54:
1-vee flat
2-alr up strong
3-wsbam down
4-sbfm up little
5- wkhx up big
6-river down
7-amj down little
8-pze flat
9-str-flat
10 fsh
 
I looked at it briefly. The Bull took a small bite out of The Eagle, but Kicks rebounded to pre-Bull levels. The rock stations all took a hit. In P12+, V-103 was #1 as usual; WSB-AM was #2 as usual but down in share. In P25-54, it was V #1, Kiss #2, SB #3; same rankings for A18-49. In the "we're both #1" race, Star won in 12+, 25-54 and 18-49. I'm guessing Q won 18-34, which I didn't see, because Star was only 22% ahead in 18-49. As the sole AC, B98.5 had a nice book.
 
Any word on how the other news/talk stations in town did?
 
RoddyFreeman said:
12+: DAVE 19(t), Project 15(t), 99X 22

18-49: DAVE 18, Project 12(t), 99X 20
Click to expand...

Yikes! Sounds like 99X's days are numbered. And the million dollar question now is...How will this affect Q100? :D

But seriously, would Cumulus put the Q100 format on 99.7 since it is a better signal? What would they do with the 100.5 signal? Cumulus really likes to work the country and urban formats. Country is out since Clear Channel beat them to it. I was thinking a more urban version of Q100 but that would be too close to 95.5 The Beat which has established itself with good market position. It would be nice to have a AAA format similar to KFOG in San Francisco. But, I doubt that will happen. Since Dave is struggling, Cumulus management would not even consider it. They have a few oldies stations in their portfolio so that may be a possibility.
 
Here's 18-34

1 - WVEE
2 - WHTA
3 - WBTS
4 - WBZY
5 - WKHX
6t - WALR
6t - WKLS
8t - WWVA
8t - WWWQ
10t - WPZE
10t - WSTR



14 - WNNX
21 - WGZC
 
Salsa Shark said:
Here's 18-34

1 - WVEE
2 - WHTA
3 - WBTS
4 - WBZY
5 - WKHX
6t - WALR
6t - WKLS
8t - WWVA
8t - WWWQ
10t - WPZE
10t - WSTR



14 - WNNX
21 - WGZC
Click to expand...
Wow, WBZY did really well. I am surprised that WSB AM or FM did not show up in the top 10 for 18-34. Maybe I am not reading it right.
 
louisNatl said:
Salsa Shark said:
Here's 18-34

1 - WVEE
2 - WHTA
3 - WBTS
4 - WBZY
5 - WKHX
6t - WALR
6t - WKLS
8t - WWVA
8t - WWWQ
10t - WPZE
10t - WSTR



14 - WNNX
21 - WGZC
Click to expand...
Wow, WBZY did really well. I am surprised that WSB AM or FM did not show up in the top 10 for 18-34. Maybe I am not reading it right.
Click to expand...

12 - WSB-FM
17 - WSB-AM
 
Can't wait to hear the spin from my 790 rep about the Spring ratings book!
680 clean sweeps in dominating fashion over 790. (I personally am a bit shocked at the lopsided nature of the beating!)
Rude gets a 4.5 (Males 25-54) and whips Steak and the fight for the mic gang. A 4.5 for Rude? I almost fell out of my chair. I have always liked the guy here in Atlanta but prefer the 790 offering until the latest changes. Do they really need Cellini? They have to be looking to jettison another hanger on like they did Chuck Smith.
The ESPN syndication shows from 10-3 get a 4.5 and punish 790 too. A huge local story dominates the Spring and syndicated programming kicks your butt?
Then in afternoon drive the hype over the Stews is clearly that as they are handed their lunch 4.8 to 3.5 by Buck and Kincade. I think that after a few years and B&K winning almost every book that the early hype over the Stews in drive time wore off and has actually pushed more people into the laps of B&K.
It also must show that being associated with the Falcons and having to kiss their rumps during this Vick story and the constant excuse making for him by Ryan and Doug did not pay off.
Somewhere the Dickey's are chuckling as the Men 25-54 sports battle now is consistently being won by 680.
What is the next move for 790? As a listener of their product probably 60/40 of my listening time I suggest the following;
1) Dump Cellini from the morning show. More Mike Bell would be a good thing. Cellini has never had an act other than being the nodding dog for Dimino's endless stat ramblings. Did they not fire him already? Try it again.
2) Chuck Smith is already gone and I bet the ratings will improve as this spring book reflected on his contributions. Let Oliver and Chernoff have another shot and keep Home team and others out of the way.
3) Ryan and Doug are the best thing they have going. Maybe a switch of time slots to get away from B&K would help to bolster the 790 product. I don't know if that is possible considering their deal with the Sharpton network.
Any others?
 
atlsportsnut said:
Can't wait to hear the spin from my 790 rep about the Spring ratings book!
680 clean sweeps in dominating fashion over 790. (I personally am a bit shocked at the lopsided nature of the beating!)
Rude gets a 4.5 (Males 25-54) and whips Steak and the fight for the mic gang. A 4.5 for Rude? I almost fell out of my chair. I have always liked the guy here in Atlanta but prefer the 790 offering until the latest changes. Do they really need Cellini? They have to be looking to jettison another hanger on like they did Chuck Smith.
The ESPN syndication shows from 10-3 get a 4.5 and punish 790 too. A huge local story dominates the Spring and syndicated programming kicks your butt?
Then in afternoon drive the hype over the Stews is clearly that as they are handed their lunch 4.8 to 3.5 by Buck and Kincade. I think that after a few years and B&K winning almost every book that the early hype over the Stews in drive time wore off and has actually pushed more people into the laps of B&K.
It also must show that being associated with the Falcons and having to kiss their rumps during this Vick story and the constant excuse making for him by Ryan and Doug did not pay off.
Somewhere the Dickey's are chuckling as the Men 25-54 sports battle now is consistently being won by 680.
What is the next move for 790? As a listener of their product probably 60/40 of my listening time I suggest the following;
1) Dump Cellini from the morning show. More Mike Bell would be a good thing. Cellini has never had an act other than being the nodding dog for Dimino's endless stat ramblings. Did they not fire him already? Try it again.
2) Chuck Smith is already gone and I bet the ratings will improve as this spring book reflected on his contributions. Let Oliver and Chernoff have another shot and keep Home team and others out of the way.
3) Ryan and Doug are the best thing they have going. Maybe a switch of time slots to get away from B&K would help to bolster the 790 product. I don't know if that is possible considering their deal with the Sharpton network.
Any others?
Click to expand...

The Stews can't move due to the syndication with Radio One. In your logic you have The Stews moving off PM drive and Chernoff and Oliver moving off middays, where is everyone going? I disagree with you on Cellini. I think the weak link on that AM show is Steven "Brisket" Shapiro. He may be a great salesman but a radio host he's not! I have to wonder if Rude's success is because of him or Brisket having too many voices during the Mayhem Morning Zoo featuring Brisket, two WOPS, a comic and eye candy?

The answer for the Zone is to keep Cellini and Domino (that is if they aren't the new morning show on a station I will be programming on the FM side.) and dump Bell and Brisket. Chuck Oliver is such a waste of polyester. The man talks about Auburn football incessantly, even in February. That said, he and Chernoff do have chemistry. They stay for now. The Stews have to stay put or are asked by Radio One to move to NYC, which I predict will happen in two years. If that's the case, Mark Arum from WSB would be a great fit with the all-male station.
 
Thanks for the clarification on The Stews deal. It is not a coincidence that since the Stews moved to afternoon drive that either them (twice) or Buck and Kincade (eight times) in the last ten ratings books are #1 with Men 25-54 in sports radio in the market. And when the Stews won their two books, B&K were number two.
It would make sense to take the second most popular show in the market and move it away so it could dominate, but I am sure that Radio One deal is sweet for Ryan and Doug.
Dimino and Cellini as an FM morning show? You are joking right?
There is no doubt that the two of them have chemistry, probably better than anything at 790, but on FM? Talking about what? I think that those two are funny on some of their tangents, but they may be the most unrelatable people I have ever heard in the format. When they were together they were bullies, constantly agreeing and putting down people and don't seem very likable.
I remember my 790 sales rep telling me after Steak and the crew left for morning drive after losing to B&K that The Bottom Line was going to take B&K down. As a Georgia grad and fan of both stations I was skeptical. Obviously B&K have proven to be the top dogs and The Bottom Line slinked away.
Do you think that an FM sports talker would work?
How do you think the people meter will work here.
I had a person with working knowledge of Arbitron tell me that when the people meters come in, the sports stations will explode.
 
B&K have the Stews to thank for thier success. The ratings of B&K vs. both the Bottom Line and later the Big Show were about even. Sometimes they won, sometimes they lost, usually the two stations were withing a few tenths of each other.

The fact is for all of their success, the Stews have chased a part of the 790 audience away and right into the laps of 680. There is no doubt that some of the traditional white guy sports audiencce is not going to listen to the hip-hop version of sports talk.

Remember, the Stews burst on the scene in mid days when the alternative on 680 was Bill O'Reilly. There was no other place for the sports talk listener to go. So the Stews brought in a new urban audience and held on to the sports audience that didn't tune out all together.

Today, the Stews face the B&K factor on one side and also lose some of their old mid day audience to their good buddy Ryan Cameron.

They just can't pull the same numbers in the afternoon drive slot. However, the syndication deal banks dollars for BLB and the Stews still pull in some local urban ad dollars that the station would not otherwise get. So my guess is, that will remain the same with no changes.

As for the morning... Steak may never admit it because everything about him is excess, but less is more. Extending the morning show by an hour and adding Dimino was just plain stupid. The whole show has suffered and the tune out factor has proven to be a gain for Rude and for the ESPN mid day. Losing Chuck Smith will help the mid day on 790, but Mayhem is the problem.
 
Sometimes I forget how when the Stews gained their popularity, they were against O'Reilly.
It certainly has proven to be a boost for B&K.
Zoneguy, what do you think about the Dimino and Cellini as a morning show line?
Could the two of them together be more unlikable?
 
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