Listened to KISC as I passed thru Spokane a couple times in the past few days. In almost every sample set, I heard a BMW dealer spot that opens with a bunch of legaleze digitally sped up so all the disclaimers are distored and completely meaningless (major tune-out). Then some intense heavy-selling car ad for the balance of the :60.
What I don't get is if you spend that much effort to fine tune a "lite" image, why would you go out of your way to encourage the audience to punch-out by airing that spot? Clearly the station sales team must be bending over backwards to keep local car dealer money on-the-air; but I'm surprised their PD is not throwing a tantrum about the effect it has on their audience?
What I don't get is if you spend that much effort to fine tune a "lite" image, why would you go out of your way to encourage the audience to punch-out by airing that spot? Clearly the station sales team must be bending over backwards to keep local car dealer money on-the-air; but I'm surprised their PD is not throwing a tantrum about the effect it has on their audience?
