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Sporting News Radio 'changes'

N

natureboy88

Any idea what change is coming August 1?

This is a reposting from the Cleveland board (there appears to be a CBS FM station flipping to sports in the immediate future):

Tim Brando is slated to begin a TV simulcast of his Sporting News Radio show on CBS Sports Network in August.
Sporting News Radio is promoting "changes in sports radio" on August 1.

Is there a possibility that CBS is beginning a roll-out of a multi-platform run ESPN?
I'm wondering if Sporting News Radio may become CBS Sports Radio? It could compliment the syndication of the NFL via WW1.
Are there other markets that CBS may be looking to add a sports station? They are already in Detroit, Pittsburg, NYC, Atlanta & Chicago (maybe others--I haven't looked that closely).
This covers radio & TV. There is also CBS's ownership of over 200 official college athletic websites via collegesports.com

I imagine the sports media marketplace is due for a shift, considering CBS rebranding CBS College Sports to CBS Sports Network and the Comcast NBC merger bringing Golf Channel, versus and NBC Sports under a single umbrella.
 
CBS has other sports radio stations in Houston (KILT), Baltimore (WJZ-AM), Boston (WBZ-FM), Philadelphia (WIP), Pittsburgh (KDKA-FM), and Sacramento (KHTK)...just off the top of my head; there's probably at least few others that we failed to mention.

It would be certainly a good as time as any for CBS to launch a full sports radio network...they already have well-established sports talkers in major markets and have the play-by-play properties (NFL and NCAA basketball via Westwood One), and it'll absolutely give ESPN and Fox Sports a run for their money. However, another thing to think about is maybe CBS doesn't mess up their established programming in places like New York (WFAN), Philly or Chicago, for example...unless they want to simulcast those programs to a national audience, under the "CBS Sports Radio" banner.
 
it is probably safe to say that CBS Sports Radio isn't happening. Sporting News Radio is owned by David Gow, who also owns KGOW 1560 The Game here in Houston, which is a competeing station with CBS Radio's KILT Sports Radio 610. Since CBS already owns Westwood One and has their hand in the NFL cookie jar, they are probably fine not launching their own sports radio network.
 
Well a SNR/CBS Sports Radio union may not be happening- but I think there will be a national overnight Sports show produced by CBS Radio. They are approaching critical mass with their Sports Talkers & it would make great sense to the bean counters.

Their M.O. has been to be all local, in most cases 24 hours a day, so I don't know if they bother to poach Tim Brando from SNR to a day shift, and I don't think Brando would want to move to the overnight GIG.

As far as the rest of SNR's current line-up, what is there that CBS would really want? No PBP, (like ESPN with MLB & NBA). No "name" talent; they've got to believe they could match anything SNR has with the talent they currently employ at their local stations, not to mention anyone from the TV side.

If they wanted to, CBS could just start their own sports network & quickly push SNR to #4.
 
brian6969 said:
it is probably safe to say that CBS Sports Radio isn't happening. Sporting News Radio is owned by David Gow, who also owns KGOW 1560 The Game here in Houston, which is a competeing station with CBS Radio's KILT Sports Radio 610. Since CBS already owns Westwood One and has their hand in the NFL cookie jar, they are probably fine not launching their own sports radio network.
Click to expand...

That isn't to say CBS buys SNR, and leases KGOW as a all-syndicated "flanker" to KILT, which has a most-established local lineup plus Romey. Actually it makes perfect sense.
 
Here in Boston (98.5 The Sports Hub) is CBSRadio. On overnights and Weekend Overnights they have "Fox Sports Radio" on. They also have it on different times off and on during the weekend.
When they first started, they had "Sporting News Radio" But then they got Fox Sports Radio
Before 98.5 Sports Hub came on about two years ago, (WEEI 850am) had Fox Sports Radio on during overnights, weekend overnights and different times on the weekend. Now they have ESPN Radio on
I think Fox Sports Radio and Sporting News Radio is much better than ESPN. Both sound more alive
I hope CBS buys Sporting News like some of us are guessing, and 98.5 put that on their station, and give Fox Sports Radio back to WEEI.
 
zrl said:
If they wanted to, CBS could just start their own sports network & quickly push SNR to #4.
Click to expand...

That was more or less my point in my earlier point...CBS already has the tools in place to do so, if they want to (of course, if the price is right--no pun intended). Again, I don't think they'll do it at the expense of their local shows, unless they want to take several of their local shows (for example, WFAN's Mike Francesa) to a national audience. They don't need poach talent from Sporting News, or anywhere else for that matter; Brando's a CBS guy, and can be a building block to help launch a potential "CBS Sports Radio" network. Hell, Sporting News Radio is a sinking ship anyways, and has been a few years now.
 
Fox Sports Radio has made some changes in the ad demands that they have for affiliates, in some cases demanding that they run the national ads from the PMS Show and others, even if they're running local or play-by-play during that timeslot. It's coming as deals come up for renewal. A couple of affiliates have dumped them for SNR and I've heard of several other thru the grapevine that are looking to make a move. Anything that strengthens SNR could swing some affiliates over or at least the threat of it could bring FSR/Premier off some of their new demands.
 
BRice16 said:
Fox Sports Radio has made some changes in the ad demands that they have for affiliates, in some cases demanding that they run the national ads from the PMS Show and others, even if they're running local or play-by-play during that timeslot.
Click to expand...

ESPN has pretty much the same requirement if you don't take daytime programming.
 
BRice16 said:
Fox Sports Radio has made some changes in the ad demands that they have for affiliates, in some cases demanding that they run the national ads from the PMS Show and others, even if they're running local or play-by-play during that timeslot. It's coming as deals come up for renewal.
Click to expand...

That could explain why PMS' show clock has all hard breaks, and a strangely placed 2:00 network spot at 58:00.
 
As I said on the Cleveland board, I haven't heard anything about any CBS/SNR collaboration, aside from what was posted here and there.

I HAVE heard rumors that CBS Radio will launch an overnight sports show primarily to serve their growing legion of sports talkers (particular the FMs)...similar to "Overnight America with Jon Grayson" on the talk side - produced at CBS' KMOX/1120 St. Louis, and heard in Pittsburgh and Minneapolis...and in Boston, until WBZ returned established local overnight host Steve LeVeille to his post a few weeks later.
 
LAUROJRM said:
Here in Boston (98.5 The Sports Hub) is CBSRadio. On overnights and Weekend Overnights they have "Fox Sports Radio" on. They also have it on different times off and on during the weekend.
When they first started, they had "Sporting News Radio" But then they got Fox Sports Radio
Before 98.5 Sports Hub came on about two years ago, (WEEI 850am) had Fox Sports Radio on during overnights, weekend overnights and different times on the weekend. Now they have ESPN Radio on
I think Fox Sports Radio and Sporting News Radio is much better than ESPN. Both sound more alive
I hope CBS buys Sporting News like some of us are guessing, and 98.5 put that on their station, and give Fox Sports Radio back to WEEI.
Click to expand...

FSR won't go back to WEEI. ESPN RADIO NEEDS WEEI.

And ESPN will do all that they can to make sure it stays at 'EEI, so they can keep their clearance in the market (even though WEEI doesn't carry one millisecond of Mike and Mike or Colin Cowherd).
 
Mainedude2007 said:
BRice16 said:
Fox Sports Radio has made some changes in the ad demands that they have for affiliates, in some cases demanding that they run the national ads from the PMS Show and others, even if they're running local or play-by-play during that timeslot.
Click to expand...

ESPN has pretty much the same requirement if you don't take daytime programming.
Click to expand...

Fox has always required a certain amount of total ads to run when you're in local programming, but my understanding is, they now ALL of the ads from PMS to run and run at the scheduled times. Obviously that's going to cause problem with live sports broadcasts, and an even bigger problem for stations that sell blocks of time to teams for broadcasts.
 
BRice16 said:
Fox has always required a certain amount of total ads to run when you're in local programming, but my understanding is, they now ALL of the ads from PMS to run and run at the scheduled times. Obviously that's going to cause problem with live sports broadcasts, and an even bigger problem for stations that sell blocks of time to teams for broadcasts.
Click to expand...

I hope that's not true. "Hey, you have to run spots for a show you don't even clear." What an awful agreement.
 
livingfruitvirus said:
BRice16 said:
Fox has always required a certain amount of total ads to run when you're in local programming, but my understanding is, they now ALL of the ads from PMS to run and run at the scheduled times. Obviously that's going to cause problem with live sports broadcasts, and an even bigger problem for stations that sell blocks of time to teams for broadcasts.
Click to expand...

I hope that's not true. "Hey, you have to run spots for a show you don't even clear." What an awful agreement.
Click to expand...

I think the agreement change is having to run ads for a show you clear on days/night that you don't air it.

FSR has always required stations to run some ads during the day for shows that they don't clear.
 
I don't know if I buy the name change idea, but I have noticed this weekend that the hosts and sweepers have far less reference to "Sporting News Radio" than normal. Maybe it's just my imagination, but it's really sticking out to me this weekend.
 
Insert Quote
SNR gone. It's now "Yahoo! Sports Radio." Yikes!

Yikes???? We all bash SNR...Now it's Yahoo...and a nice website...yahoosportsradio.com

Got to give them credit for pulling this one off...all this board has ever talked about was SNR "going out of business"
 
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