"Sports Animal" Billboards...

[snoman]

Remember when KLOL had the Stevens & Pruett billoards with them surrounded by a pair of large breasts? Well, the "Sports Animal" has a new billboard with sexual innuendo... "Nobody has more balls than us" or something to that extent. I saw it on 290 West on the left side of the highway, just before you get to the slight curve near 43rd Street and Pinemont (right before the Gold Cup club).

I just don't find it that amusing. It's kind of junior high type of humor. Why wouldn't you just promote ESPN programming, Charlie Pulilo (sp?) and your other attributes, instead of stooping that level. It just sounds stupid.

I like "R & X-Rated humor" just like the next man, but that doesn't make me want to listen to them. I'm also not a religious fanatic, but they could take some lessons from the marketing/promotions department at KSBJ, which has some great billboards and signs.

Just my two cents.<P ID="signature">______________
Put Down The Cell Phone, and Use Your Turn Signal!</P>

 

[D-I-B]

Attitude Marketing.

You say...

> Why wouldn't you just promote ESPN
> programming, Charlie Pulilo (sp?) and your other attributes,
> instead of stooping that level. It just sounds stupid.

But then follow it up with

> they could take some lessons from the
> marketing/promotions department at KSBJ, which has some
> great billboards and signs.

But KSBJ's boards are all about the atttitude and personality of the station. Not the personalities or songs you are going to hear.

Now, I think that the Sports Animal is typical of a false attitude for a station. It just doesn't fit the format. The sounders, billboards and promos don't match the content. But there is nothing wrong with marketing the station personality, instead of the station's personalities (make sense?). It's just that when it is contrived, like a lot of corporate stations, it just comes off as stupid. I do agree with you there.

 

[snoman]

Re: Attitude Marketing.

> You say...
>
> > Why wouldn't you just promote ESPN
> > programming, Charlie Pulilo (sp?) and your other
> attributes,
> > instead of stooping that level. It just sounds stupid.
>
> But then follow it up with
>
> > they could take some lessons from the
> > marketing/promotions department at KSBJ, which has some
> > great billboards and signs.
>
> But KSBJ's boards are all about the atttitude and
> personality of the station. Not the personalities or songs
> you are going to hear.
>
> Now, I think that the Sports Animal is typical of a false
> attitude for a station. It just doesn't fit the format.
> The sounders, billboards and promos don't match the content.
> But there is nothing wrong with marketing the station
> personality, instead of the station's personalities (make
> sense?). It's just that when it is contrived, like a lot of
> corporate stations, it just comes off as stupid. I do agree
> with you there.
>

I guess you're right to a certain extent. I just think of a couple of 8th graders snickering at the slogan on the sign, when I think about it. Maybe I have the mind of an 8th grader, I don't know. I just think they could have gone in another direction with their marketing. Like, I said "just my two cents"... more like a nickel now. <P ID="signature">______________
Put Down The Cell Phone, and Use Your Turn Signal!</P>

 

[cucumber]

Re: Attitude Marketing.

>
> Now, I think that the Sports Animal is typical of a false
> attitude for a station. It just doesn't fit the format.

Ummm... let's see, its a sports station. sports stations target men. men like dick jokes and toilet humor. how does it not fit the format???

haven't you ever seen Spike TV? A cable channel for MEN... there sure is a lot of juvenile humor and T&A on that channel. Does that not fit their format?

> The sounders, billboards and promos don't match the content.

see above...

>

 

[D-I-B]

Re: Attitude Marketing.

There is a big difference between serious sports and guy talk - for a good example of guy talk, see www.theticket.com.
If one saw the billboard, one might be inclined to think the station had some humor. If one heard the on air sounders and promos, they might expect the station to have a "We'll kick your a$$" attitude. Neither of which applies ot the actual content of the shows on that station, polite, informative, light at times, but professional sports talk.

And while I am at it, the Bud 'Real American Hero' commercial spoof called. It says it is VERY tired. Please fire whoever thought that 4 year old idea was fresh.

> >
> > Now, I think that the Sports Animal is typical of a false
> > attitude for a station. It just doesn't fit the format.
>
> Ummm... let's see, its a sports station. sports stations
> target men. men like dick jokes and toilet humor. how does
> it not fit the format???
>
> haven't you ever seen Spike TV? A cable channel for MEN...
> there sure is a lot of juvenile humor and T&A on that
> channel. Does that not fit their format?
>
> > The sounders, billboards and promos don't match the
> content.
>
> see above...
>
> >
>

 

[Apollo18]

Re: Attitude Marketing.

I was suprised to see this many responses. judging by the Arbitron ratings I didn't think anyone was listening to the station.

 

[CinnamonRoll]

Re: Attitude Marketing.

I don't think they are...they're just looking at billboards.

> I was suprised to see this many responses. judging by the
> Arbitron ratings I didn't think anyone was listening to the
> station.
>