Sports Format "Gaining Respect"

[DiamondJoe]

This was taken from Medianet from about a month ago, but it might be new to you:

Between 400 and 500 sports radio stations exist around the country, and the format is growing because of a growing respect from the advertising community, according to the Seattle Post-Intelligencer. Rick Scott, president of Rick Scott and Associates, a company that helps sports stations around the country with programming and marketing, said in an interview with the paper that sports radio "takes a long-term commitment. It doesn't come to fruition like other formats," but it also doesn't burn out quickly, he says. "You see good, consistent, solid numbers."

Sports radio listeners, according to Scott, are active, high-profile decision makers, and they listen actively as opposed to simply having the radio on in the background.

One sports station in the area seems to support the claim of growth. KJR-AM says the station's spring-book performance was one of its best ever - third in the Seattle market among men 25-54. The key to success is "really working the brand," with on-air personalities that listeners will tune in for. Some successful sports radio stations in Kansas City and Minneapolis even have their own branded restaurant, said Scott.<P ID="signature">______________


New York City Radio and TV</P>

 

[ticoSD]

The sports format is one of the highest-billing formats out there. The ratings may not be as high, but it revenues are nothing to laugh at.

> This was taken from Medianet from about a month ago, but it
> might be new to you:
>
> Between 400 and 500 sports radio stations exist around the
> country, and the format is growing because of a growing
> respect from the advertising community, according to the
> Seattle Post-Intelligencer. Rick Scott, president of Rick
> Scott and Associates, a company that helps sports stations
> around the country with programming and marketing, said in
> an interview with the paper that sports radio "takes a
> long-term commitment. It doesn't come to fruition like other
> formats," but it also doesn't burn out quickly, he says.
> "You see good, consistent, solid numbers."
>
> Sports radio listeners, according to Scott, are active,
> high-profile decision makers, and they listen actively as
> opposed to simply having the radio on in the background.
>
> One sports station in the area seems to support the claim of
> growth. KJR-AM says the station's spring-book performance
> was one of its best ever - third in the Seattle market among
> men 25-54. The key to success is "really working the brand,"
> with on-air personalities that listeners will tune in for.
> Some successful sports radio stations in Kansas City and
> Minneapolis even have their own branded restaurant, said
> Scott.
>
<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>