> > > I noticed that recently a small AM station in Atlanta
> > > flipped to a Spanish-language sports format. I wondered
>
> > > about this in New York and am kind of surprised that it
> > > hasn't been done already somewhere in the NY area. Or
> has
> >
> > > it already? And if not, any speculation about whether
> it
> > > might be?
> >
> > ESPN Deportes en Español kicked off last Monday.
> >
> > The programming is nearly 100% about soccer, which
> expalins
> > in aprt why no station in LA would be particularly
> attracted
> > to this syndicated format.
> >
> > The Atlanta Hispanic population is nearly all Mexican in
> > origin, and might enjoy this... althougy there is no
> > successful all sports station anywhere in Latin America.
> >
> They really need to get Ozzie Guillen, manager of the White
> Sox, on board. He light things up with his conversation
> Go, Sox!!
They do not waste much time on baseball (or football, either). It's basically an all-soccer format.
>