What is program director, Mike Pepper, doing with this station? He elected to cancel the Sportsmob to cover USF ladies basketball and mens baseball. The Sportsmob was starting to gain a following. Pepper also made a mistake by letting Toby David walk. Toby was the only hosts in Tampa that could analyze the Rays like a baseball scout. How much salary did 1010 save when allowed Toby to walk?
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Sports Radio 1010?
- Thread starter UCFKNIGHT92
- Start date
They didn't cut ties with the Sports Mob and they didnt' save any money on salary by cutting Toby David.
Everything on that station, with the exception of the morning show, is brokered. Those people weren't fired or let go, their sponsorship dollars fell through. That's how it works at 1010. Anyone can host a show on that station if they've got the money behind them. It's not about the product.
Everything on that station, with the exception of the morning show, is brokered. Those people weren't fired or let go, their sponsorship dollars fell through. That's how it works at 1010. Anyone can host a show on that station if they've got the money behind them. It's not about the product.
I didn't realize J.P. Peterson and Justin Powlowski have to get their on sponsors.
UCFKNIGHT92 said:
That explains why Justin cant STFU about some of his sponsors...
I knew their afternoon drive was brokered (if you can even call it that) when anyone who could pony up $50 and could speak english could have a slot, but didnt know they all were. Pretty sad.
But does it surprise you? Mike Pepper is about as clueless as they come.
JP must have a terrible agent. I can't believe JP, a former TV anchor, would accept such a bad deal to work in AM radio. Don't most TV anchors in Tampa make about 200,000 ? Cowhead and Steve Duemig probably make 250,000 each to do afternoon drive.
exboardop: YOU are clearly the one who is clueless. As far as I can see, Mike Pepper is gainfully employed as the PD for a sports station in a top 20 market, and YOU are an 'ex board op'.
2nd - some of the best, most sucessful programs on the air either started as or are currently brokered, bartered or otherwise not station owned content shows. Limbaugh, Beck, Patrick, Rome, Hannity, Ramsey, Ingram, cigar dave, and the list goes on - they all started small and built their empires from one single station on their own backs. They promote THIER sponsors heavily and their listening audience clearly respond. Don't knock on Justin, until you grow up from 'ex board op' into big boy pants and host your own show successfully in a TOP 20 market, either paid by a radio group or by your sponsors.
2nd - some of the best, most sucessful programs on the air either started as or are currently brokered, bartered or otherwise not station owned content shows. Limbaugh, Beck, Patrick, Rome, Hannity, Ramsey, Ingram, cigar dave, and the list goes on - they all started small and built their empires from one single station on their own backs. They promote THIER sponsors heavily and their listening audience clearly respond. Don't knock on Justin, until you grow up from 'ex board op' into big boy pants and host your own show successfully in a TOP 20 market, either paid by a radio group or by your sponsors.
raydeogeek said:
I got out of the industry about 10 years ago after seeing it was pretty much a dead end career. I think I made the correct decision. I make more now than some of the on-air talent, I know that for fact.
Oh, and after "putting in my dues". And I wasnt a CSB grad like you most likely are, so I dont want to hear about paying my dues. I did it back in the day before automation, when we still used CD's, LP's, DAT/Minidisk and CART's. Hell, we even had a working 4 track reel to reel, which we rarely used, but worked. Oh, and I worked with real on-air talent, not just pushing buttons and adjusting pots on the board from some signal off a satellite.
Oh, and for every Cigar Dave, there are hundreds, if not thousands of failed, butchered careers. Hell, just look at the garbage that has gone through 1010 in the past few years since coming back from Country or Spanish or whatever they were in the roughly 2004-2007/8 timeframe. Pre-2004, they actually had a solid lineup, except Tijay Rives, who is a hack and I dont know how he has a syndicated show, even if it is on horrible FSR in the middle of the night.
I dont have anything against Justin at all, in fact, he is the only thing worth listening to on that channel, but I dont know that he's going about it the right way. Maybe it was his only option. It's hard to imagine they are really 2nd best right now. 1040 is just the titanic of sports talk in Tampa, they cant even pay Tom Krasnicki? He couldnt have been making much money.
Radio was not a "dead-end job". If you don't know how, or care to, any job is "dead-end".
CD's? Not when I started. I cued-up 2:30 45's on a turntable that started at 33-1/3 because it was defective. We recorded the weather with the Reel-to-Reel and played that. We did "rip'n read" news and I joked about the "stick your head out and look" local weather. We used a TASCAM extender board for the main board and there was no speaker mute for the microphone.
The AM and FM both ran about 10% modulation because the engineer felt running higher would mean he would have to change the tube more often. "Tube"? What's that???
...and WE LIKED IT!
Jeff in Sa-ra-so-ta!
CD's? Not when I started. I cued-up 2:30 45's on a turntable that started at 33-1/3 because it was defective. We recorded the weather with the Reel-to-Reel and played that. We did "rip'n read" news and I joked about the "stick your head out and look" local weather. We used a TASCAM extender board for the main board and there was no speaker mute for the microphone.
The AM and FM both ran about 10% modulation because the engineer felt running higher would mean he would have to change the tube more often. "Tube"? What's that???
...and WE LIKED IT!
Jeff in Sa-ra-so-ta!
Now I know why Todd Wright doesn't want to work on local radio. The sports talk format is a mess, and WDAE is #1 by default. JP Peterson probably represents himself, because he can't afford to pay an agent or attorney the 20% commision to negotiate a contract. I believe JP was a fool to leave local TV. Did WFLA(8) fire him? I can't believe he couldn't get another TV job somewhere. He took one heck of a salary cut. $200,000 and now working for a brokered station.
badjef said:
If you dont think radio is pretty much a dead end job now, you are high enough up the corporate ladder that it dont matter, or you are blind. There are few opportunities for anyone to be more than an unpaid intern or low paid button pusher in the post-automation-simulcast world.
You can stay if you want. Like I said, I saw the writing on the wall years and years ago and got out while I still had my sanity and was young enough to make a career change. I am glad I did it.
I'm also a former board op. My former employer(WFNS 910) could not make payroll on several occassions. Derek Sharp and Jim Lighthall have had good careers as board op's. Sharp and Lighthall have tried their luck calling play-by-play, however Tuddle is a hack board op who really believe he should be on the air. I can't believe WHPT hired that guy. I'm happy I left the radio business as well. Derek Sharp, Jim Lighthall, Todd Wright, Whitney Johnson and I all worked at WFNS circa '93. College radio stations have better management than that dump.
raydeogeek said:
Pepper's official title and job is "Director of Promotions," not "Programming Director for 1010 AM." He was put in charge of 1010 because no one else wanted it.
Lighthall is first and foremost an employee of Metro Traffic, his co-hosting and PBP gigs are all side deals.
@ FM Means 100 - Mike Pepper is no longer promotions director. He was promoted to Program Director of 1010 Sports. I'd suggest you get better intel on that cluster. From what I can see, CBS is making significant changes on a variety of levels that will impact the market at some point. Bringing in a big name programmer from NYC, moving talent from WPB......I'd call vegas and put $$$ on the odds that they are getting ready for something big.
In other words, something is about to hit the "fan" real soon... ;D
raydeogeek said:
I wonder if "making changes" will one day include paying for some of their staff's times. How many people over there actually get paid?
Part of this cluster's MO is to get by with as few actual paid staff as possible, including the PD performing as on-air talent. If you can call it that.
I've heard that Genesis is losing it's ESPN Radio affiliation in Orlando (could be going to the new sports station on 810 over there) and that Genesis may indeed be losing the ESPN Radio affiliation in Tampa Bay on 1040 as well. IF that's believed to be true, and CBS has no problem clearing ESPN Radio on one of their stations, then it's a SURE BET that sports is coming to 98.7 very soon. Face it... Play 98.7 is a complete failure and if you wanna to capitalize on the whole movement of talk radio to the FM dial, 98.7 is the prefect spot to try it. Who wouldn't want to capitalize on the large demographic who now listens to 102.5 and the like to possibly simply punch over to 98.7 for sports and similar type programming. NO WAY are guys going back to 1010 or 1040. As for WDAE, they better brush up on their stuff.... cause some competition is coming.
Moving 1010 to 98.7 is just upgrading from and indoor cabin to oceanview. You get to see whats going on in the outside world, and not much else. The 98.7 signal is weak in too much of the Bay Area, unless they can and do decide to upgrade that signal.
The Deal With The Devil ( Newspapers on 620) pretty much sealed the fate of the rest of the sports stations. As inspid as Ron and Ian can be at times, they will continue to own mid mornings. While Rome has slacked off a bit, he will roll over the competiton and Steve Duemig isn't going to lose to anyone in this market in PM drive. CC owns the Rays, Bucs and Lightning, the Holy Trinity of Sports teams in our market. They also have The Gators, and have the pick of the litter for USF and the snooze fest that is their Football Broadcasts. Other USF sports have been scattered about other stations with the consistency of "Whack- A - Mole". (You never quite know what sport will show up where..and womens basketball on a single line comrex on 1010 was my fave.)
The DialGlobalWestwoodOneCBSRadio franchise has much to offer...most of us only know that through info, not actually being able to listen to the 1010 signal. Anyone that wants ESPN has to take Mike and Mike and as much of the NBA as they can; both programs leave most in this market with the ultimate feeling of "meh.."
The Deal With The Devil ( Newspapers on 620) pretty much sealed the fate of the rest of the sports stations. As inspid as Ron and Ian can be at times, they will continue to own mid mornings. While Rome has slacked off a bit, he will roll over the competiton and Steve Duemig isn't going to lose to anyone in this market in PM drive. CC owns the Rays, Bucs and Lightning, the Holy Trinity of Sports teams in our market. They also have The Gators, and have the pick of the litter for USF and the snooze fest that is their Football Broadcasts. Other USF sports have been scattered about other stations with the consistency of "Whack- A - Mole". (You never quite know what sport will show up where..and womens basketball on a single line comrex on 1010 was my fave.)
The DialGlobalWestwoodOneCBSRadio franchise has much to offer...most of us only know that through info, not actually being able to listen to the 1010 signal. Anyone that wants ESPN has to take Mike and Mike and as much of the NBA as they can; both programs leave most in this market with the ultimate feeling of "meh.."
It's funny to me how no one ever seems to understand how some formats work on some signals and some don't. "Wild" worked on 98.7 for many years because it was new and different from anything else in the market. "X" has worked on 97.1 for many years because they were actually the first true "alternative" rock station in Tampa Bay. The current format on 92.5 is still working for CBS because they put something on there wasn't currently available on the FM dial. Adult contemporary or adult hits are formats that are easily listenable in some variety on at least 3-4 other signals in the market. That means it's probably not gonna make huge ratings or money on a signal like 98.7. It's the same situation that took 95.7 from AC to Urban. You took something away that was still available elsewhere and replaced it with something that wasn't. You need to put something 98.7 that people will make an effort to listen too. Sports on the FM is something that will generate sales and money for that signal. Moving the revenue you are getting from 1010 and potentially adding more because of the move to FM is a win-win for the radio group. I find it very hard to believe that the current format on 98.7 is doing much if anything to benefit the bottom line. I'm of the opinion it was launched in 2010 to flank Wild and draw listeners away from FLZ and Mix. Fast forward to 2012 where you've added a much "hotter" Magic 94.9 and a new hit music station in Hot 101.5. NO WAY is "Play" relevant anymore. CBS doesn't have much choice. Rock's not gonna do it, country and classic hits are both already being programmed within the group, and I doubt they'll want to go back to smooth jazz either. The most sense is some kind of sports or hot talk format. Honestly, they should have pulled the trigger before 102.5 did, which I might add has signal issues too around some of the Bay. Blaming the signal issues are an excuse and can be a non-issue if the station is programmed correctly to the area it serves.... and especially since just about every station is now easily listenable online through smartphones which to some IS the new "radio".
And as far as Clear Channel "owning" all the rights to the local sports teams? Well.... up to now that's been justified as they had the best signals and formats on which to acquire those broadcast rights. However, with Cox and now potentially now CBS having spoken word formats that appeal to guys on the FM side of the dial, don't be surprised if some of those teams make a pitch to move.
And as far as Clear Channel "owning" all the rights to the local sports teams? Well.... up to now that's been justified as they had the best signals and formats on which to acquire those broadcast rights. However, with Cox and now potentially now CBS having spoken word formats that appeal to guys on the FM side of the dial, don't be surprised if some of those teams make a pitch to move.
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