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Sports radio programming inquiry...

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Today's NFC playoff game was carried by 760 KTKR, but not the AFC game. Why? I ended up listening to it from 710 KGNC Amarillo, TX. Not on the computer, but on my AM rig. Why did 760 and 1250 decide not to carry the other game? Some coporate bean counter deciding what we are supposed to listen to? Way to go, radio, drive away your diminishing audience and potential sponsors.
 
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