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sportshub 98.5
- Thread starter scranton
- Start date
Re: Sportshub 98.5 vs. WEEI: Spring 2013 Ratings
Link to article mentioned in the thread starter:
http://www.boston.com/sports/touchi...st_in_spring_ratings_weei_tied_for_fifth.html
As Chad usually does, he combines the months of April-May-June and issues his findings as "the Spring book" as in the diary days, which is incorrect methodology. Each of the 13 4-week PPM reports per year stand on their own; in fact, each week within the reports start from "zero" - there are no rolling averages or trends. It's not really a gross misuse of the data, just something to consider as you're reading.
Side note: one of these years there will be one PPM month that consists of 5 weeks instead of 4; this to make the monthly titles actually fit within the actual calendar.
Link to article mentioned in the thread starter:
http://www.boston.com/sports/touchi...st_in_spring_ratings_weei_tied_for_fifth.html
As Chad usually does, he combines the months of April-May-June and issues his findings as "the Spring book" as in the diary days, which is incorrect methodology. Each of the 13 4-week PPM reports per year stand on their own; in fact, each week within the reports start from "zero" - there are no rolling averages or trends. It's not really a gross misuse of the data, just something to consider as you're reading.
Side note: one of these years there will be one PPM month that consists of 5 weeks instead of 4; this to make the monthly titles actually fit within the actual calendar.
Re: Sportshub 98.5 vs. WEEI: Spring 2013 Ratings
As Chad usually does, he combines the months of April-May-June and issues his findings as "the Spring book" as in the diary days, which is incorrect methodology. Each of the 13 4-week PPM reports per year stand on their own; in fact, each week within the reports start from "zero" - there are no rolling averages or trends.
Does the hub have good ratings under your analysis?
As Chad usually does, he combines the months of April-May-June and issues his findings as "the Spring book" as in the diary days, which is incorrect methodology. Each of the 13 4-week PPM reports per year stand on their own; in fact, each week within the reports start from "zero" - there are no rolling averages or trends.
Does the hub have good ratings under your analysis?
Re: Sportshub 98.5 vs. WEEI: Spring 2013 Ratings
He doesn't combine it himself. Arbitron reports quarterly numbers for the market four times a year.
Monthly trending is effecient and convenient, but many times it doesn't tell the whole picture.
pjc1961 said:
He doesn't combine it himself. Arbitron reports quarterly numbers for the market four times a year.
Monthly trending is effecient and convenient, but many times it doesn't tell the whole picture.
Quarterlies are totally not important, unless you're talent up for a bonus or determining ad rates, or you're a programmer looking to get a solid outlook at how your station is doing without over-reacting to a single month.
So in other words, quarterlies are important, except to a couple people on this board.
So in other words, quarterlies are important, except to a couple people on this board.
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