Now, it's getting interesting. Just as it was being speculated that the owner of TSN was planning to start a national sports radio network, Rogers, which owns Fan 590 in Toronto and Fan 960 in Calgary, have rebranded the two stations as "Sportsnet Radio 590" and "Sportsnet Radio 960," respectively. This aligns the identity of the sports radio stations with the regional sports cable networks that Rogers owns.
More info:
http://www.mediacastermagazine.com/issues/story.aspx?aid=1000399223
More info:
http://www.mediacastermagazine.com/issues/story.aspx?aid=1000399223