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SportsTalker numbers

M

Mediafrog+

David Barron's column in The Chronicle has interesting numbers for 610, 790, and 97.5 http://www.chron.com/disp/story.mpl/headline/sports/5524092.html

Most notable is that 97.5 is well ahead of 790 from 6am to 3pm, but gets killed the rest of the afternoon. The CC folks can't be happy about that, which might fuel more speculation that Charlie Pallilo's show will be sent over to KTRH; the rest of the 790 lineup axed, and ESPN Deportes getting launched. I still doubt that will happen...but it seems the door is cracked open a little wider for that possibility.
 
Deportes will NOT happen. sports is NOT a ratings game but a revenue game. 790's revenues have climbed dramatically for 2 straight years and is off to a killer start in 08. speculation is just that. When you talk ratings you really need to limit it to the top 15 - 18 or so stations. beyond that it's meaningless
 
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