Spotify acquires talk app Locker Room to take on Clubhouse - Music Business Worldwide
App will be expanded into an enhanced live audio experience for a wider range of creators and fans…
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On Spotify’s Q4 investor call last month, Chairman & CEO Daniel Ek explained that the music streaming company is “very interested in” the idea of adding social features to the service, and that the company “obviously payclose attention to everything that’s happening in markets around the world and new developments in audio”.
Today, Spotify has announced its entrance into the social audio business in a big way, via the acquisition of Betty Labs, the creators of Locker Room, a sports-focused, live talk app.
Spotify says that this acquisition “builds on its work to create the ‘future formats of audio’ and will accelerate Spotify’s entry into the live audio space”.