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spots

What is the best spot on the radio now?
Who is in it?
What makes it good?
Did it work for the advertiser?
Let the games begin.... :-*
 
Dan Simrell Agency is good. Can't cite a specific spot. But I know one of theirs when I hear it. Nice work.
 
Always been a firm believer myself that a well-written soft-sell spot works best. Coming in a close second are spots that make you look forward to hearing them, mostly because they make you laugh outloud. It takes serious skill to do a genuinely funny spot where the product doesn't get lost in the shuffle. Hard-sell turns me off completely, and poorly written "conversational" spots are an abomination. Actually, and the more I think about it, it's likely that nothing can beat a really good jingle. Think of it; who of us over thirty-five or so will ever forget VanScoy Diamond Mine, Steve Pronko Diamonds, Gertrude Hawk, even Nachlis Furniture, and the forever corny but effective Goody Golden. It's debatable whether it was the jingles themselves or the constant saturation we were subjected to on the market's top stations.

Who remembers Bob Harper? He was a big player in local production for a long time. What ever happened to him? He did a great job, although most everything he did sounded somewhat the same. One final thought - no one in this market wants to pay for good and known voices, they're just willing to settle for whatever jock the station assigns the spot to at the time. Sad, yet true. And certainly no reflection on any jocks...
 
Love the Shorten Home spots. Thanks for the links.
My favorite is the Safire Salon spots on ESPN. Aimed directly at men, the "Mike The Problem Solver" ads are great. The original series, "For all she puts up with" was priceless. One ad had a guy watching as his wife dressed up as a nurse, the other one was a guy trying to get home to take a leak. Couldn't make it so he stops the car and begins his thing. The wife of course is in the car and the guy in midstream yells to a neighbor, "hello Mrs. Jones, how ya doin?' and the tag is............"For all she puts up with.....get her a Gift Certificate from Safire Salons". My wife goes there and the owner told me some people thought the ads were not tasteful, I told him they were wrong.
My old time favorites were Motor Twins, (liked it so much I had Stan Neishel make a dub of it for me..............."I keep on moving at Motor Twins,") Nachlis of course, The Treadway, pre Woodlands, ("Come on out to the Treadway..")
Van Scoy, Dunmore Lumber, and a generic ad that WPTS used to use for every supermarket they had on the air, "Come to our store with your car and park it, And you'll save more in our modern supermarket".

Yonkstur
 
and a generic ad that WPTS used to use for every supermarket they had on the air, "Come to our store with your car and park it, And you'll save more in our modern supermarket.

Brings back memories of the Pepper-Tanner library we had at my first station that must have had at least a hundred generic jingles/donut inserts, in sixties and thirties.
 
"Hey...let's go bowlin'! There she goes...right down the center of the lane."
 
One of my all time favorite jingles was for The Stereo House. It was this incredibly jazzy bed with a jingle out(female) that said/sang, "You'll make out best at The Stereo House." I bring it up mostly because I am positive no one here would remember it. The Stereo House was a small group of sound stores HQed in the Willilamsport area, but they did have a store at one time on Route Six somewhere above Viewmont Mall. They are long out of business...
 
One of my favorites that currently runs is for Kost Tire. Catchy jingle and the "as always, thanks for the business". Very rarely do you hear a thank you that runs in all their ads. Also, Colonial Candle Crafters out of Lewisburg runs ads on WFYY that is a serial ad about the adventures of Abigail or something like that. Different, but when you ride in the car a couple hours a day it's interesting. It changes every week or so. Also, talking about the ones repeated over and over, how about-"Shehadi Shehadi Shehadi Shehadi, Throop Throop Throop Throop, Boulevard Boulevard Boulevard Boulevard - Shehadi Brothers on the Boulevard in Throop.
 
Thinking about it, I actually remember the Goody Golden ditty- Howdy folks I'm Goody Golden, delicious as can be, just choose your ice cream flavors from the Golden Family.

Too bad my brain didn't suck things up like that when my teacher was talking!
 
Chez said:
Thinking about it, I actually remember the Goody Golden ditty- Howdy folks I'm Goody Golden, delicious as can be, just choose your ice cream flavors from the Golden Family.

Too bad my brain didn't suck things up like that when my teacher was talking!

More years ago than I would like to admit(okay, 1981), Golden Quality Ice Cream decided to do a major re-saturation of the market with Goody Golden. My guess is that the company was on its last legs and was hoping to reignite interest in their products, which were really very good. At one time, they also had their own ice cream parlors that were named, The Village Ice Cream Parlor. There were maybe four or five of them between the Scranton and W-B area. GQ Ice Cream was HQed in Plymouth, as I recall. Anyway, I get picked to do the radio VO work for them. "Them" would be two brothers who owned the company. "Them" would stand in the studio and nitpick my every vowel and consonant as I laid down the track. That aside, I sure wish I had that jingle today. Even more so, I would love to know just who it was that produced it. It's origins had to be in the '50s. And The Shehadi thing? Probably done in ten minutes locally, but effective beyond belief. Everyone may have rolled their eyes at it, but everyone remembered it. I don't know why, but my guts tell me that WGBI produced that classic.
 
One of my favorites that currently runs is for Kost Tire. Catchy jingle and the "as always, thanks for the business". Very rarely do you hear a thank you that runs in all their ads.
I hope that guy hired an ad agency. Used to make his people lie to the sales reps coming in to see him for an appointment. The staff would lie to our faces saying, "Oh he stepped out" and you could see the ***** in his office.

Yonkstur
 
That aside, I sure wish I had that jingle today. Even more so, I would love to know just who it was that produced it.

I remember the Village Ice Cream parlors and the jingle. Something tells me the orgin might have been on local TV. Do you remember the singing ice cream cone that sang the jingle? Very 50s basic TV. Remember seeing it many times in the mid 60s on WBRE TV.
This is just one more reason why we need a local Broadcast Hall Of Fame or Library archives section.

Yonkstur
 
I remember the Village Ice Cream parlors and the jingle. Something tells me the orgin might have been on local TV. Do you remember the singing ice cream cone that sang the jingle?

I grew up(and hung out way too much)near a Village Ice Cream Parlor. Working for "The Village" was easily the most coveted job in the neighborhood, we all wanted to work there. I have no idea what they paid, but it was the glamour gig, ranking right up there behind being a lifeguard at a city pool in Scranton. I need some sack, but like it or not, I have more to say on the matter, so be warned. Hey, here's a connection that Yonk will like, I'm near certain that RexCraft designed those ice cream parlors, the same company that built, designed, and owned the WARM Building...
 
MasterG must be a Green Ridge or Pine Brook boy. Village Ice Cream was on Larch St next to Muldoon Bros. Was the pool on Capouse Ave when you were a kid?
 
Chez said:
MasterG must be a Green Ridge or Pine Brook boy. Village Ice Cream was on Larch St next to Muldoon Bros. Was the pool on Capouse Ave when you were a kid?

In that part of town, making the distinction between Pine Brook and Green Ridge wasn't easy. In fact, a lot of those "better-off" from out, say, Marywood way, would contemptuously refer to Larch and Capouse as lower Green Ridge. I always did say I was from Green Ridge ;).

The pool was next to Longo's Barber Shop, it came along mabye in the early to mid '70s, right?. The Village on Larch had a long history of being a dairy store, Woodlawn Farms owned it for decades, they also had an advertising character which surely no one will remember; Woody Woodlawn. Woody Woodlawn sponsored some kids' show on WDAU, but it really is a fuzzy memory.

Yonk, yep, I remember the singing ice cream cone! Was it animated or maybe just a slide. All the way back, a slide wouldn't be all that uncommon. You're right about a local BHF archive, but so much has been lost, thrown out, etc.

Sorry, but nowadays, I seldom hear anything that really tickles me spot-wise. A lot of television spots(national/agency)are excellent, but often enough product identity is weak.
 
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