Spring 07 Book

[htowler]

Spring 07 Book for NYC is out today

I can only see 12+

http://www.radio-info.com/content/arbitron.php?market=001


Look like Fresh is Eating More into WLTW (Can't Say Lite anymore)

Z100 is up to #2

Power and Hot BOTH reversed their Slide back to 2 books ago Hip Hop ain't dead yet.

BLS Did the Same Reversal as the Hip Hop Stations and is up to #4 in Ratings so the Seuge to Urban AC is still working good for them

KTU well they must just love that # they went back to it AGAIN Not even a Flip can Budge them from where they are at.

K- Rock up Slightly since the Flip Back Didn't affect Q at all.

 

[Jeffrey]

Spring 07 Book for NYC is out today

I can only see 12+

http://www.radio-info.com/content/arbitron.php?market=001


Look like Fresh is Eating More into WLTW (Can't Say Lite anymore)

Z100 is up to #2

Power and Hot BOTH reversed their Slide back to 2 books ago Hip Hop ain't dead yet.

BLS Did the Same Reversal as the Hip Hop Stations and is up to #4 in Ratings so the Seuge to Urban AC is still working good for them

KTU well they must just love that # they went back to it AGAIN Not even a Flip can Budge them from where they are at.

K- Rock up Slightly since the Flip Back Didn't affect Q at all.

actually New York's 106.7 took a huge hit in this book from Fresh!
Doesn't appear anyone else took a hit from Fresh though. WPLJ was even up 0.1.

As per all 4 urban stations including BLS at the number 4 spot, while they may have changed ranks their overall numbers have not fluctuated hardly at all.

 

[disney fanatic]

According to the Spring ratings which it came out, WCBS-FM is down some right before the flip from "Jack" back to what it was known for in the last 2 years which is now a Classic Hits station. I guess CBS-FM will continue to go up in the next Summer ratings and in the first part of the Arbitrends. I hope CBS-FM will get its act together once again after "Jack" pulled the plug.

 

[neo11]

Lite...I'm still calling it Lite out of habit and also because they still refer to themselves as Lite FM, just not as often....is in a bit of trouble. Keep in mind that this latest dip does not take into account Jack flipping back to CBS-FM. CBS-FM, with its new 70s-80s intensive approach, is going to surely take a substantial chunk out of Lite's numbers. Fresh also seems to have carved a solid niche for itself and in a very short amount of time, despite the naysayers. Also, KTU continuing to lean "old" is probably also shaving a little bit off of Lite's numbers as well, while CC seems to care more about protecting Z100. Z seems primed to take over #1 in the next book or two, with CBS-FM reflected in the numbers.

I really think that Lite and CC backfired by playing with something that wasn't broken in 106.7. Surely, there would have come a time where someone was going to go straight at Lite, like Fresh has, but Lite should have stuck to its guns. Putting on the likes of Delilah and changing around the morning show, if anything, offered an incentive to listeners to sample the new, "fresh" station down the dial on 102.7. From the looks of things, many of those listeners abandoned Lite. While Lite is still solid overall, their undisputed dominance in the market is definitely threatened.

 

[leethalweapon]

Any idea on where FRESH will level out at?

 

[OldiesCat]

Any idea on where FRESH will level out at?

Hard to say- they've already exceeded my expectations. CBS actually getting a new concept right and before Dan Mason was involved. They have to be pleased with the results so far.

As far as WLTW goes, also understand going from Winter to Spring means they're coming out of a book with a bit of bloom from Christmas Music hanging on- Fresh's last 3 extrapolated 25-54 months are actually trending down from a high in the lower 4 range.

Funny and ironic, CBS-FM's "Jack" in June had one of it's best individual 25-54 months in 2 years. It always seems to work like that when you've flipped formats.

 

[LIradiofan226]

PD Jim Ryan tried to put a positive spin on WLTW's performance saying that the market is fluctuating and there are always sampling, but deep down Ryan has got to be exceptionally worried about how far WLTW will sink. It appears to me that the stations days at the top are indeed coming to an end. I'm sure that Ryan and other executives at clear channel must be holding meetings to discuss this. You don't watch your top station teeter upon disaster and not discuss what if anything should be done.

 

[OldiesCat]

PD Jim Ryan tried to put a positive spin on WLTW's performance saying that the market is fluctuating and there are always sampling, but deep down Ryan has got to be exceptionally worried about how far WLTW will sink. It appears to me that the stations days at the top are indeed coming to an end. I'm sure that Ryan and other executives at clear channel must be holding meetings to discuss this. You don't watch your top station teeter upon disaster and not discuss what if anything should be done.

All stations go up, all stations go down. It's almost impossible to stay on top all of the time, no matter how good you are. There's no doubt Fresh has impacted them some- let's make sure it's real before we start sending black roses to Jim Ryan. ;D

 

[davideduardo]

PD Jim Ryan tried to put a positive spin on WLTW's performance saying that the market is fluctuating and there are always sampling, but deep down Ryan has got to be exceptionally worried about how far WLTW will sink. It appears to me that the stations days at the top are indeed coming to an end. I'm sure that Ryan and other executives at clear channel must be holding meetings to discuss this. You don't watch your top station teeter upon disaster and not discuss what if anything should be done.

The fact is that Freesh in June was a full point lower than April, and May was also lower than May... a three month downtrend, while WLTW was slightly up through the phases. This is from the actual data released for Maximiser today.

WLTW will have a lower range, but the freshness is off Fresh, and they were back into lower range numbers by the last month of the book.

If anyone is having meetings, it is the programming group at CBS.

 

[wgliradio]

As far as WLTW goes, also understand going from Winter to Spring means they're coming out of a book with a bit of bloom from Christmas Music hanging on- Fresh's last 3 extrapolated 25-54 months are actually trending down from a high in the lower 4 range.

From what I'm told, LTW upticked in the last trend while Fresh was off a bit. All of this will change when PPM comes into play

 

[Robert Bass]

All stations go up, all stations go down. It's almost impossible to stay on top all of the time, no matter how good you are. There's no doubt Fresh has impacted them some- let's make sure it's real before we start sending black roses to Jim Ryan. ;D

Have to disagree w/ you there. Up until recently, KKDA "K104" held the number 1 spot in big D, for several years. Yes they are down now, but their track record speaks for itself.

R

 

[OldiesCat]

Have to disagree w/ you there. Up until recently, KKDA "K104" held the number 1 spot in big D, for several years. Yes they are down now, but their track record speaks for itself.

R

Read again, Robert. My statement was "almost impossible", not "it never happens".

(sheesh!)

 

[Robert Bass]

Have to disagree w/ you there. Up until recently, KKDA "K104" held the number 1 spot in big D, for several years. Yes they are down now, but their track record speaks for itself.

R

Read again, Robert. My statement was "almost impossible", not "it never happens".

(sheesh!)

My point is, I think "almost iimpossible" is not true. KVIL also held the number 1 spot in this market, for a number of years as well. If it was "almost impossible", don't you think having two stations in a top 10 market accomplishing this feat would be "almost impossible"?

R

 

[OldiesCat]

Have to disagree w/ you there. Up until recently, KKDA "K104" held the number 1 spot in big D, for several years. Yes they are down now, but their track record speaks for itself.

R

Read again, Robert. My statement was "almost impossible", not "it never happens".

(sheesh!)

My point is, I think "almost iimpossible" is not true. KVIL also held the number 1 spot in this market, for a number of years as well. If it was "almost impossible", don't you think having two stations in a top 10 market accomplishing this feat would be "almost impossible"?

R

Counting thousands of radio stations in over 300 markets? Yes, in TODAY'S radio landscape, it is almost impossible to get to number one and stay there continuously for years on end. Even the examples you give have slipped, which exactly proves my point.

 

[Robert Bass]

Have to disagree w/ you there. Up until recently, KKDA "K104" held the number 1 spot in big D, for several years. Yes they are down now, but their track record speaks for itself.

R

Read again, Robert. My statement was "almost impossible", not "it never happens".

(sheesh!)

My point is, I think "almost iimpossible" is not true. KVIL also held the number 1 spot in this market, for a number of years as well. If it was "almost impossible", don't you think having two stations in a top 10 market accomplishing this feat would be "almost impossible"?

R

Counting thousands of radio stations in over 300 markets? Yes, in TODAY'S radio landscape, it is almost impossible to get to number one and stay there continuously for years on end. Even the examples you give have slipped, which exactly proves my point.

I gave you two examples, from a Top 10 market. This disproves what you say about it not mattering how good a station is. If two stations in market #5 can do it, then it is not as "almost impossible" as you claim. Put on a good product, keep on the up and up of your city of license and nearby communities, hire exceptional talent and maintain lots of good promotions, makes it "very possible" to grab and hold the top spot.

I think the problem today is, most stations are operated as banks looking for a quick buck. It would indeed be "almost impossible" for these types of stations to accumulate the mainstay power to win over the #1 spot for any foreseeable length of time.

R

 

[davideduardo]

From what I'm told, LTW upticked in the last trend while Fresh was off a bit. All of this will change when PPM comes into play

Read my post. Fresh downtrended April to May and May to June. June was off a point from May. As in "The month of May." Or "month of June." There is no "May trend. There is a March April May trend, though.

May Maximiser data is not a "trend" but a discreet single month; Fresh looked like it was up in the trends, but that is because a trend is a three month rolling average and the discreet months are just that.

WLTW had the best month of the three in June.

 

[OldiesCat]

I gave you two examples, from a Top 10 market. This disproves what you say about it not mattering how good a station is. If two stations in market #5 can do it, then it is not as "almost impossible" as you claim.
R

And you know as well as I they are the exception, not the rule. KGO, WGN, a few others (though even KMOX hasn't been their usual #1 all-the-time recently). And, WJR in Detroit for decades was a wonderful radio station who was always #1, book after book- even they've been knocked out of #1 a few times lately.

In MOST markets it's been almost impossible to get to #1 and stay there perennially.

 

[davideduardo]

And you know as well as I they are the exception, not the rule. KGO, WGN, a few others (though even KMOX hasn't been their usual #1 all-the-time recently). And, WJR in Detroit for decades was a wonderful radio station who was always #1, book after book- even they've been knocked out of #1 a few times lately.

In MOST markets it's been almost impossible to get to #1 and stay there perennially.

KGO is the all-time record. Interestingly, the Top 50 market record for FM is 22 years at #1 for WPRM in Puerto Rico in market 13 (where there are over 120 stations).

 

[wgliradio]

Read my post. Fresh downtrended April to May and May to June. June was off a point from May. As in "The month of May." Or "month of June." There is no "May trend. There is a March April May trend, though.

May Maximiser data is not a "trend" but a discreet single month; Fresh looked like it was up in the trends, but that is because a trend is a three month rolling average and the discreet months are just that.

WLTW had the best month of the three in June.

My quote was from a friend who works there in a discussion we had over the weekend referring to the final Arbitron Spring trend. I was replying to a post that was placed before yours. I had not read your post yet. Get a grip.

 

[davideduardo]

My quote was from a friend who works there in a discussion we had over the weekend referring to the final Arbitron Spring trend.

The final Spring trend (Phase III) was issued on Monday. A trend is issued 3 times for a book, with the "book" itself (Maximiser data with actuals) coming out the next day. So it would be hard to have a discussion of Phase III on the weekend, before the data came out.

If you are referring to the Phase II trend (March-April-May) there was no increase for WLTW in Phase II nor, in retrospect, was there for the discreet month of May (as shown by extraps and verified by the Maximiser actual data for May).

I was replying to a post that was placed before yours. I had not read your post yet. Get a grip.

Irrespective of who read what and when, there was no uptick for May or the Phase II trend for WLTW. And there is no way anyone could talk about the final trend report for Spring (Phase III) last weekend as it had not been issued.