Spring 07 Part 2 Ratings are out

[Radio_Realist]

If you were talking about the Frog listeners being in Cranberry, Robinson and Peters Twp

It would be very difficult to have a station in Steubenville that wouldn't carry into Robinson. Likewise to have a station in Charleroi or Wheeling that couldn't be picked up in Peters. And any station in Beaver Falls should carry to Cranberry. Unless, of course, you're talking about dinky, battery-powered stations.

I realize some people get really picky over where the stick is located, but radio waves propagate some distance from those transmitters. Anyone with a lick of sense would expect anyone with a radio station to program for all the people within range of the transmitter, not just those near the center of the transmission footprint.

Of course, no one ever accused the FCC of having a lick of sense.

 

[Parttimer]

I'm saying that those outlying, economically challenged locations are still where the Froggy listeners live.

The move-ins let them position themselves as serving Pittsburgh becuase there is now signal coverage, but the audience for those stations is where is always was. Listen to where they sell the local spots on the various outlets when they're not simulcasting.

 

[Radio_Realist]

I'm saying that those outlying, economically challenged locations are still where the Froggy listeners live.

And I'm saying that the days when only poor white trailer trash listened to country music ended a long, long time ago -- if they were ever real in the first place.

 

[kenhawk1160]

KLTY is a Salem facility and does very well in the money demos. I have no involvement with Salem and, in fact, don't even listen to KLTY. But, as you stated, it's among the few Christian music stations that's run as a commercial enterprise and is very profitable.

If it's owned by Salem, it's pretty much a license to print money. Stu and Ed know what they're doing.

 

[Bob E. Nelson]

KLTY is a Salem facility and does very well in the money demos. I have no involvement with Salem and, in fact, don't even listen to KLTY. But, as you stated, it's among the few Christian music stations that's run as a commercial enterprise and is very profitable.

If it's owned by Salem, it's pretty much a license to print money. Stu and Ed know what they're doing.

...and I don't *think* there's even a single block of paid time for preaching, infomercials or otherwise. Although I don't listen, they market and format KLTY just like a hot AC -- just the music is different. I doubt they get any beer revenue -- be it from Arn City or Lone Star.

 

[kenhawk1160]

I'm saying that those outlying, economically challenged locations are still where the Froggy listeners live.

And I'm saying that the days when only poor white trailer trash listened to country music ended a long, long time ago -- if they were ever real in the first place.

Parttimer, you're half right...those economically-disadvantaged areas are in rust-belt areas of the Mon Valley, The Ohio Valley, Fayette and such. But that doesn't necessarily mean that those who dwell in those areas are poor. You'll find that the Route 30 corridor between Greensburg and McKeesport is now one of the fastest-growing areas in southwest Pennsylvania. It's becoming what Cranberry was in the mid to late 90's.

WDSY serves Pittsburgh area listeners from Pittsburgh. Froggy serves the same listening area, but does so using a different concept, albeit more expensive. I do agree with Realist's statement on country music. The "poor white trailer trash" listener identified with country music ended as far back as the 1970's. The reason for that is because that the roots of contemporary country music are in early rock-n-roll, as opposed to Hillbilly. Travis Tritt's influences are Lynrd Skynrd and the Allman Brothers. Garth Brooks' were Kiss. Dwight Yoakam, the Beatles. They may have a style that mirrors some "classic country" artists, but it's strictly secondary.

Not only that, but I've found that many successful older adults have revisited classic country music because they can't stand what's on the radio today, and who can blame them? At my own station, there's so many songs that we have to get "clean" edits for because the original lyrical content is questionable. This isn't rap music we're talking about, ladies and gentlemen. This is adult contemporary music. Nowadays artists think they have to curse every lyric for it to grab attention.

 

[Snafu]

And part of the "clean" edit stuff comes from paranoid lawyers. Heard a station in the last week playing Paul Simon's "Kodachrome" and they had cut the word 'crap' out of the first line of the song. Amazing.

To the point about Froggy. While their owners want you to believe they are a Pittsburgh station spread over four frequencies they are really four radio stations with a common morning show and image package. If you believe them they are beating Y108 in every daypart. Problem is because of their signal issues if you are driving from Greensburg to the airport you have to change frequencies at least once and have to remember which frequency to turn to becuase they aren't going to remind you.

One of Froggy's signals covers the fastest growing area in the region, Southpointe. Trouble is its their second worst billing frequency.

 

[kenhawk1160]

One of Froggy's signals covers the fastest growing area in the region, Southpointe. Trouble is its their second worst billing frequency.

No surprise there. WJPA dominates that whole corridor by being the local station.

 

[corporateradiosucks]

And part of the "clean" edit stuff comes from paranoid lawyers. Heard a station in the last week playing Paul Simon's "Kodachrome" and they had cut the word 'crap' out of the first line of the song. Amazing.

Oh for crying out loud - and I was annoyed at the "Lawyers Guns and Money" edit. Please, what station was this?

 

[Boss Radio]

I remember when KDKA edited "bitch" from Hall and Oates' "Rich Girl."

That was a few years after teen-oriented 13Q played the version of Lou Reed's "Walk on the Wild Side" that had the line, "But she never lost her head/Even when she was giving head."