Spring 09

[radioville]

What has gone wrong with WVEZ? Wow a 4.3. Could John and Joe's departure have anything to do with it?

WAMZ continues to fall.

WGTK is back to normal after a bad Winter.

I still can't believe WVEZ got a 4.3.

 

[radiofan502]

Just looked at the Spring 09 ratings. One thing that stood out to me was WFIA 94.7. Only a 0.5 rating and no owner was listed.
Maybe a change is on the way!

 

[radiorob2.0]

Where the hell did WAKY go? Oh, I see they only releasing data for subscribing stations.

 

[MikeStandardsFromIndiana]

Maybe WAKY didnt suscribe to the spring 09 book

 

[hotpatrick2004]

And louie they have taken a hit. Very boring stale station i think but that is me.

 

[BobOnTheJob]

This is too cool...they steal WTFX's 50KW signal & stick them on something about as powerful as a PA system & they STILL beat the occupant of their former 50KW signal...GO FOX!

 

[kentuckymedia]

I really wanted to say that Cox's new and classic country put the screws to WAMZ by itself...but I don't think thats possible. I think a lot of it was Cox's two country stations together...which sounds very similar to the situation in Birmingham.

WAMZ fell to #3 overall being beat by B96. Only by one tenth of a share, but thats got to be a party at Mainline for coming in second place for the first time...ever.

WMJM came in at #4 in the market hanging in the upper 5 share range and WDJX at #5 within the mid 4's, WVEZ in at #6. Country WRKA held on to 7th and WQNU at #8. WSFR fell off a few shares to #9 with WQMF hot on its trail at #10. WXMA was up a notch to #11 and Kiss slid in 12th place.

Clear Channel was the biggest loser this book with Cox coming in very close behind. Mainline was the winner here and WLCL did very well too!

 

[greg.hahn]

Clear Channel was the biggest loser this book with Cox coming in very close behind. Mainline was the winner here and WLCL did very well too!

Ya can't win if you don't subscribe.

 

[chrisalcorn]

I agree with Bob, put the Fox back at 100.5. This station had a lot of listeners here in Central Kentucky. You can hear it at 93.1 but 92.9 makes it hard without a good tuner.

 

[50000watts]

Louisville's in a sad state when Mainlines little pirate signals are beating the 50,000 watt signals. Louisville has cut the meat and kept the fat. The market is the worst it's ever been. Recession or not, Louisville radio needs an enema! Bring back the pro's!! Too many beginners in big shifts on big sticks.

This was one of the greatest radio markets ever. Some compared it to NYC and Chicago up until a couple of years ago. When you go from professional entertaining, compelling radio, to weekend part-timer sounding morning shows, you got problems. When WHAS is the number one staion in the market and the only reason is national programming (Rush) you got problems.

Louisville listeners have been spoiled for decades. They will not put up with minimum wage Paducah sounding radio. (actually Paducah sounds better) The cume HAS to be off. If not, they are curious as to when things will change for the better. The product has been cut while the sales force and managment grows. Back when everyone was making money and ratings were huge for the big signals, it was talent heavy and a couple of managers. Lousville listeners need/deserve/demand it. Don't believe me? Take another look at the book.

The only problem is - can you get the pro's to ever return or new fresh talent to take jobs in a market that now doesn't pay a fair wage and has revolving doors. Selling furniture sounds like a better plan. Good luck!

 

[greg.hahn]

Louisville's in a sad state when Mainlines little pirate signals are beating the 50,000 watt signals. Louisville has cut the meat and kept the fat. The market is the worst it's ever been. Recession or not, Louisville radio needs an enema! Bring back the pro's!! Too many beginners in big shifts on big sticks.

1. Oh yeah? How many beginners in big shifts on big sticks can you name?

2. Mainline's stations to which you refer are two urbans and DJX. The urbans have done well in this market forever, and they've never ever had one on a good signal. Ever. And DJX is a big stick.

3. Sales force and management have grown? Where? Name a place.

4. If you're looking at SHARES, that has nothing to do with the state of Louisville radio, because the whole pie is always 100%. So it matters not that the ratings aren't huge for the "big signals".

5. Country has the same 15-16 share it always had in Louisville.

6. This book clearly favored urban formats and squeezed AC. Where did VEZ's and LUE's listeners "go"? B96? Whatever the Max had, it wasn't enough to account for all those AC listeners. They just didn't show up this book. They will next time.

Other than those 6 points of correction, your post made no sense at all. Go back to Paducah.

 

[KyDXIn]

Where are these numbers? Would love to see them if someone could provide a link. How can these stations that don't subscribe to the service justify their advertising rates to clients? I might have gotten a 10 share among deaf albinos on my turntable during afternoon drive last week repeatedly playing Marie Osmond's "Paper Roses"!

 

[hotpatrick2004]

I say blow louie up for something interesting louie is sooooooooooooooooo boring but boring and louisville radio go tgether unfortunately

 

[LESSisLESS]

You don't really have to subscribe to "the book" to win. You don't need access to ratings to sell. You don't really have to have great ratings to make money. Radio Disney does okay, and they don't really show up in the ratings, and are on a poor signal.

Local radio is in a much better position than some other media. The fundamentals are the same. Over 93% of the public listens every week. It is free and easy to use. It has the ability to target audiences very well. You can do a national quality commercial (for free) in just about any radio station production studio. Radio still offers creative solutions, great promotions and is very affordable. Don't forget about all the great public service radio does in every community around the country.

Everyone raves about the WEB but it is hardly local and search engines and porn are the only places anyone is making serious money. The competition for attention on the WEB is incredible. There are hundreds of millions of WEB sites. Is there anything less effective than a WEB banner? Pop ups are the most annoying form of advertisements ever. The Newspapers may survive in some form, but may have to stop home delivery because of the cost. And it appears that the simply can't convert their display revenue online. Local TV will bounce back, but the expansion of digital channels and competition from cable and satellite will hinder their growth. Outdoor is good, but the message is limited and best for directional advertising. The Yellow Pages will go away all together. It is a dinosaur. It will die off with the home telephone.

Local radio will be there, to entertain and inform listeners and be ready to help local businesses deliver their messages. Meanwhile, posters like those on this board will continue to criticize radio stations because they aren't what they remembered them to be when they were teens. Get real, hardly anything is like it was when you were a teen. There have always been crappy radio stations to go with the good ones. We have some good ones in Louisville and some crappy ones. All of them could use some more investment, and maybe some more local talent, but until the economy expands again, it won't happen. Most companies have too much debt to do anything proactive right now.

Don't give up on local radio. It will rise again, and higher than it has ever been before.

(By the way....There was actually a time when Country had better than 20% of the audience in the market. In the early 90's WAMZ had some books with 19 or 20 shares. The Hawk had a decent audience too. However, there were a few less stations in the market at the time and country was booming.)

 

[KyDXIn]

Local radio will be there, to entertain and inform listeners and be ready to help local businesses deliver their messages. Meanwhile, posters like those on this board will continue to criticize radio stations because they aren't what they remembered them to be when they were teens. Get real, hardly anything is like it was when you were a teen. There have always been crappy radio stations to go with the good ones. We have some good ones in Louisville and some crappy ones. All of them could use some more investment, and maybe some more local talent, but until the economy expands again, it won't happen. Most companies have too much debt to do anything proactive right now.

Don't give up on local radio. It will rise again, and higher than it has ever been before.

Monday was a perfect example of how bad local radio has become. While downtown Louisville saw recorded rainfall and flooding of its business center, WHAS in particular keeps playing Rush Limbaugh. I was home that day and could tune into WAVE 3 for local news coverage nearly non-stop from 8am til 5pm, but if I had been traveling I would have expected Newsradio 84 to have covered the event. I guess cutbacks have made it impossible for this once great station to cover a major news story.

Notice to all you listeners out there in Radioland, you are on your own!

 

[BobOnTheJob]

Local radio will be there, to entertain and inform listeners and be ready to help local businesses deliver their messages. Meanwhile, posters like those on this board will continue to criticize radio stations because they aren't what they remembered them to be when they were teens. Get real, hardly anything is like it was when you were a teen. There have always been crappy radio stations to go with the good ones. We have some good ones in Louisville and some crappy ones. All of them could use some more investment, and maybe some more local talent, but until the economy expands again, it won't happen. Most companies have too much debt to do anything proactive right now.

Don't give up on local radio. It will rise again, and higher than it has ever been before.

Monday was a perfect example of how bad local radio has become. While downtown Louisville saw recorded rainfall and flooding of its business center, WHAS in particular keeps playing Rush Limbaugh. I was home that day and could tune into WAVE 3 for local news coverage nearly non-stop from 8am til 5pm, but if I had been traveling I would have expected Newsradio 84 to have covered the event. I guess cutbacks have made it impossible for this once great station to cover a major news story.

Notice to all you listeners out there in Radioland, you are on your own!

Cutbacks or not, when weather emergencies strike small communities, the local stations still have people who get to the station anyway they can & provide coverage of the event--often without pay. If 3000 watt class A's in towns of 10000 can do this & WHAS can't or won't, it begs the question of whether they are truly operating in the public interest.

 

[Bengalsfan]

Local radio will be there, to entertain and inform listeners and be ready to help local businesses deliver their messages. Meanwhile, posters like those on this board will continue to criticize radio stations because they aren't what they remembered them to be when they were teens. Get real, hardly anything is like it was when you were a teen. There have always been crappy radio stations to go with the good ones. We have some good ones in Louisville and some crappy ones. All of them could use some more investment, and maybe some more local talent, but until the economy expands again, it won't happen. Most companies have too much debt to do anything proactive right now.

Don't give up on local radio. It will rise again, and higher than it has ever been before.

Monday was a perfect example of how bad local radio has become. While downtown Louisville saw recorded rainfall and flooding of its business center, WHAS in particular keeps playing Rush Limbaugh. I was home that day and could tune into WAVE 3 for local news coverage nearly non-stop from 8am til 5pm, but if I had been traveling I would have expected Newsradio 84 to have covered the event. I guess cutbacks have made it impossible for this once great station to cover a major news story.

Notice to all you listeners out there in Radioland, you are on your own!

Wait until a tornado outbreak happens over a weekend....or worse yet, a HOLIDAY weekend. Except for the EAS automatically relaying alerts, you won't hear a peep about the event out of WHAS. Look at some of the other weather related disasters Clear Channel stations in other markets have missed. I learned long ago not to depend on local broadcast media. I now have three weather radios in my home.

 

[greg.hahn]

Monday was a perfect example of how bad local radio has become. While downtown Louisville saw recorded rainfall and flooding of its business center, WHAS in particular keeps playing Rush Limbaugh. I was home that day and could tune into WAVE 3 for local news coverage nearly non-stop from 8am til 5pm, but if I had been traveling I would have expected Newsradio 84 to have covered the event. I guess cutbacks have made it impossible for this once great station to cover a major news story.

Dude, by the time Rush Limbaugh was on it was no longer news. And if WHAS really did drop the ball on storm coverage, why blame all 29 local stations for that? However, I'd just venture a guess that the entire Francine show was dedicated to storm coverage. Correct me if I'm wrong.

Good post by LESSisLESS, and you're right. Even in 2004 WAMZ had a 17 share when they were the only game in town.

And KentuckyMedia, Q103 already beats WAMZ in some demos all by itself. And that after less than a year.

 

[radioville]

Monday was a perfect example of how bad local radio has become. While downtown Louisville saw recorded rainfall and flooding of its business center, WHAS in particular keeps playing Rush Limbaugh. I was home that day and could tune into WAVE 3 for local news coverage nearly non-stop from 8am til 5pm, but if I had been traveling I would have expected Newsradio 84 to have covered the event. I guess cutbacks have made it impossible for this once great station to cover a major news story.

Dude, by the time Rush Limbaugh was on it was no longer news. And if WHAS really did drop the ball on storm coverage, why blame all 29 local stations for that? However, I'd just venture a guess that the entire Francine show was dedicated to storm coverage. Correct me if I'm wrong.

Good post by LESSisLESS, and you're right. Even in 2004 WAMZ had a 17 share when they were the only game in town.

And KentuckyMedia, Q103 already beats WAMZ in some demos all by itself. And that after less than a year.

When round two of the storm was near, WHAS had Terry come on after the 2:30 local news and take calls until his show started at 3 like usual. They usually have been running Fox News at the bottom of the hour during Rush so I guess they gave us a treat. We didn't have power where I was at so WHAS actaully came in handy with batteries.

 

[KyDXIn]

Monday was a perfect example of how bad local radio has become. While downtown Louisville saw recorded rainfall and flooding of its business center, WHAS in particular keeps playing Rush Limbaugh. I was home that day and could tune into WAVE 3 for local news coverage nearly non-stop from 8am til 5pm, but if I had been traveling I would have expected Newsradio 84 to have covered the event. I guess cutbacks have made it impossible for this once great station to cover a major news story.

Dude, by the time Rush Limbaugh was on it was no longer news. And if WHAS really did drop the ball on storm coverage, why blame all 29 local stations for that? However, I'd just venture a guess that the entire Francine show was dedicated to storm coverage. Correct me if I'm wrong.

When round two of the storm was near, WHAS had Terry come on after the 2:30 local news and take calls until his show started at 3 like usual. They usually have been running Fox News at the bottom of the hour during Rush so I guess they gave us a treat. We didn't have power where I was at so WHAS actaully came in handy with batteries.

I live in Indiana 20 minutes from downtown and the 2nd round of storms were hitting us right after 2pm. As I mentioned earlier, WAVE was already on, and on the radio good ole hurricane Rush was blowin hard as usual. Off went the radio, so if Terry was on at 2:30 I missed him.

Why blame WHAS and not the other 29 stations? Well, they do call themselves Newsradio 84 afterall.