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Spring 2008 Ratings Highlights (or Lowlights)...

D

djj

KFBK still Number-One, but it has LOST numbers - 8.4 to a 6.3!!...
The Wolf (KNTY) makes a BIG jump to 10th - 2.3 to a 3.6!...
Yet KNCI holds its own - 4.2 to a 4.9, good for 5th...
Mix (KYMX) lost one point; slips to 7th...
KSTE jumps from 3.6 to a 5.0, good for 4th...
KUIC (mysteriously) pops-up in the Sacto book (0.0 to 0.6)...

How many more digits can KFBK lose and still be Number-One?

--jay
 
DJJ,

These are 12+ numbers., right? I don't think that is as important as the numbers in the target demos. But then we couldn't post them here anyway..

:cool:

jd
 
djj said:
KFBK still Number-One, but it has LOST numbers - 8.4 to a 6.3!!...
The Wolf (KNTY) makes a BIG jump to 10th - 2.3 to a 3.6!...
Yet KNCI holds its own - 4.2 to a 4.9, good for 5th...
Mix (KYMX) lost one point; slips to 7th...
KSTE jumps from 3.6 to a 5.0, good for 4th...
KUIC (mysteriously) pops-up in the Sacto book (0.0 to 0.6)...

How many more digits can KFBK lose and still be Number-One?

--jay
Click to expand...

While 12+ numbers are virtually useless on the street, it is interesting to note that this was a great Rock and Country book and a lousy Rhythmic Pop book. I'm sure that diary placement has something to do with that. As far as KUIC showing up, that could be a couple of Yolo County diary placements as well to push it over minimum reporting standards.

If you look at Maximizer, it usually shows with a tiny share. Another note, KSAC 1240 goes out with just under a two share in the Winter Book to a no show (as KRJY) in the spring. With a 7.5 percent African-American audience composition I would guess that Gospel would get just under a one share.
 
I was thinking similar to you, MRK...the country stations up and the
Rhythmic Pop down...

And although these are 12+ numbers, wouldn't that show a drop of
listeners somewhere within the overall 12+...perhaps in a significant
demo?
--jay
 
djj said:
I was thinking similar to you, MRK...the country stations up and the
Rhythmic Pop down...

And although these are 12+ numbers, wouldn't that show a drop of
listeners somewhere within the overall 12+...perhaps in a significant
demo?
--jay
Click to expand...

Probable, but not always... Sometimes the numbers 12+ are down and most of the down numbers are from the un-targeted demos.
 
Looks like K-Hits didn't do too well. Perhaps the new Program Director will help with that. I also noticed KHTK dropped a bit. The Mike O Meara show isn't keeping listeners.

Wow on KFBK.
 
Creighton Sanders said:
Looks like K-Hits didn't do too well. Perhaps the new Program Director will help with that. I also noticed KHTK dropped a bit. The Mike O Meara show isn't keeping listeners.

Wow on KFBK.
Click to expand...


RE: K-HITS......Can you say Minor League Baseball?
 
Creighton Sanders said:
Looks like K-Hits didn't do too well. Perhaps the new Program Director will help with that. I also noticed KHTK dropped a bit. The Mike O Meara show isn't keeping listeners.

Wow on KFBK.
Click to expand...

I'm wondering if maybe with all the news on foreclosures, high gas prices etc etc, people just don't want to keep hearing it. I've even avoided as much news as possible outside of my job because the media just hammers on the bad stuff all the time.
 
"How many more digits can KFBK lose and still be Number-One?"

I'm not sure I understand that question's intent, if there is any.Using the barometer we've been given, 12-plus, it's a seven share station --consistently.It was a 7.4 last spring, an 8.4 last winter, and a 6.3 now. In that same period, number two KSSJ went from 5.2 in the spring to a 4.1 this past winter to a 5.1 now, while number three 98Rock went 4.0 to 4.0 to 5.0, respectively, with a 3.7 thrown in for good measure somewhere in between. It appears there's consistency over the long haul but rarely in the short sprint of a single book. That sounds more like a problem with Aritron methodology than any one station. Seems pretty foolish to me to make judgments without evidence of a consistent pattern --and for that matter, without evidence of the weighted nature of a given diary sampling from trend to trend. With the exception of a new product's potential or some dramatic format change, it seems like over the long haul the market is fairly consistent. Of course, a management that overreacts to a short burst or bust is always a hurdle, but I would think people on these boards are more likely to be radio people than corporate lackeys.
So as Bugs Bunny used to say, "What's all the hubbub, bub?"
 
Michael Rivers Kramer said:
Another note, KSAC 1240 goes out with just under a two share in the Winter Book to a no show (as KRJY) in the spring. With a 7.5 percent African-American audience composition I would guess that Gospel would get just under a one share.
Click to expand...

That really looks like a format hole to me. Too bad KSAC couldn't make a go of it financially. While I don't listen to talk radio much personally I know lots of people who do, and most thought it was good to hear the "other side" once in a while. Maybe that could be a reason to bring back the 1030 AM frequency. I haven't looked, but I suspect it's forever gone by now because of the "ratchet clause".

Dave B.
 
DaveBayArea said:
Michael Rivers Kramer said:
Another note, KSAC 1240 goes out with just under a two share in the Winter Book to a no show (as KRJY) in the spring. With a 7.5 percent African-American audience composition I would guess that Gospel would get just under a one share.
Click to expand...

That really looks like a format hole to me. Too bad KSAC couldn't make a go of it financially. While I don't listen to talk radio much personally I know lots of people who do, and most thought it was good to hear the "other side" once in a while. Maybe that could be a reason to bring back the 1030 AM frequency. I haven't looked, but I suspect it's forever gone by now because of the "ratchet clause".

Dave B.
Click to expand...

It's still there...KM communications is the winning AP for 50 kw-D, 10 kw-N DA-2, Elk Grove. Stolz, of course is trying to revive his expired and deleted CP for Folsom and has tried the block the final approval of the Elk Grove station.

KSAC failed mainly because the owner could not keep a sales force. The format is also a difficult sell as well, but it sure had decent numbers giving the inferior signal.

I hope Diamond Broadcastings failure in the format hasn't permanently scared off anyone else from trying it again in Sacramento.
 
Any word on how Jason, Kelly, and Gavin are holding up in Sacramento? Before anybody asks who they are, they are the current morning team on KDND, but were a strong, and entertaining show in Central Pennsylvania. I like to get updates on what they've been doing and these boards offer a fairly unique, inside perspective.
 
I can't get too specific with actual numbers, but Jason, Gavin and Kelly are doing very well in their target demos. In the most recent survey, they are the leading morning show for women 18-34 (by a LARGE margin over the next station), and they are in the top 3 for women 18-49.
-salesslap
 
RadioStarOne said:
Ratchet Clause????? Explain Please..
Click to expand...

Sorry - it's a rule that's in effect regarding AM's and interference. Essentially, any changes to an AM station must reduce interference. I can't remember, but I think it was "by 10%" or something like that. The idea was to correct for some of the wild allocations that happened over the years. I don't have time to look it up, but essentially any change to an AM facility must take into account any other changes that were made by other facilities, even if it means having to reduce or eliminate service. So if someone were to squeeze a 1040 into (hypothetical) Oroville then 1030 in Sacramento would have to go to extra lengths to prevent interference to 1040, even though they were there before the 1040 was allocated. In addition, they must play by stricter rules than before. Hence the "ratchet" term. It goes one way but not the other.

Dave B.
 
>>Too bad KSAC couldn't make a go of it financially.<<

After visiting their station, I can tell it is a bare bones operation. Good equipment, friendly staff, but they weren't spending money on staff, sales, or promotions. The format change seemed to me like a shot in the dark. Their transmitter power is also limited.
 
Oh, I was happy to see 98Rock up! I continuously laugh my A off at their jocks stuff. It is refreshing to see some REAL radio again! I am also not surprised at the other drops, or no-gainers, like The Zone.
 
Salesslap said:
I can't get too specific with actual numbers, but Jason, Gavin and Kelly are doing very well in their target demos. In the most recent survey, they are the leading morning show for women 18-34 (by a LARGE margin over the next station), and they are in the top 3 for women 18-49.
-salesslap
Click to expand...


Good to hear that they are doing well. #1 women in the target demo? Not so bad. Way to go guys!

Love, a fan in PA

LP
 
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