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Spring ARB: The Mystery of The 32.5

T

Tennessee Cowboy

Guest
At first blush, another interesting book. WIVK losing even more audience and down to a 15.3. 98.7 is flat and the 99's at a mediocre showing. South Central still OK, but not quite the monstrous overall numbers of the winter book. Journal picks up a few listeners... Maybe the Q got a few sets of ears away from the frog. WNOX is listed, and with continued anemic numbers.

Meanwhile, 32.5 share points are out of view. Was this another great book for the non-subscribers and rim shots? Somebody get Preacher Mull on the Heavenly Hotline...
 
1180 now being live and local all day is making a slight (very slight) dent in the 99.1/990 numbers. It'll be interesting to see if 100.3 gets any numbers in the afternoon now that Dave Hooker is gone.
 
This time:

Citadel: 23.4
South Central: 21.0
Journal: 16.3
 
Last time:

Knoxville Winter 2010 to Winter 2011:

Citadel 33.4 to 24.9 (8 points went out the door with Ed and 100.3)
South Central 18.1 to 21.8
Journal 17.5 to 18.7
 
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