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T

tcsnrayp

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18-34
#1 KRQQ
KCMT
KIIM
KOHT
KFMA
KLPX
KGMG
KMXZ
MOUNTAIN

25-54
KIIM
KMXZ
KRQQ
KCMT
KLPX
KHYT
MOUNTAIN
KFMA
KTZR
KGMG
 
Makes ya wonder (as everyone does once or twice a year) when someone will finally have the cajones to put on a country station to challenge KIIM...

I love KIIM and I love the folks that work there, but Tucson could definitely support 2 Country stations... Look at how many channels are dragging the bottom of the barrel.

The truth? the Mountain? Mega? Would anyone miss these stations if they were to mysteriously dissappear?
 
Now here's what I for the life of me cannot figure out, so please help.

Just checked the general 12+ ratings and KWMT (or the Mountain) has a 3.0 share?!

A 3.0 share on 92.9 with nearly the biggest signal in the Southwest?

Why does Clear Channel settle for that? Can someone here pull up the old 12+ numbers BEFORE CC dumped the Oldies for this AAA format. Just curious to see why the change???
 
Billy Ocean said:
The truth? the Mountain? Mega? Would anyone miss these stations if they were to mysteriously dissappear?
Click to expand...

Both the frequencies you refer to have been country in the past, unsuccessfully.
 
It depends on what you call successful. Is a radio station successful because of ratings or is a station successful because of revenue? There are a number of stations 1.0 or less, low ratings but the billing is making the owners money. There are stations here in town that have 2.0 rating or greater that are losing money. Just listen to them and there ad content, very few spots each hour, one or two spots. Which one is a success? There is a station in Tucson that has been considering Country the past six months but they have not pulled the trigger. A country station with a 2.0 share with competitive rates and promotions could make money here in town. Bring back PIRATE operated radio in Country. I would love to see a country shootout in Tucson.
 
I agree. I would love to see another Tucson country station. Would love to be a part of launching another one. I would apply in a heart beat and move back to my home town.
 
KIIM is a monster radio station and they've got years and years of loyalty in the market. It would be a tough job to compete with the powerhouse, but it sure would be fun!
 
KIMM can't be beat. Stupid to try. Put on True Oldies or a Real Rock station instead.
 
Why do you have to beat them? You're right they probably can't be beat without huge dollars and a major FM's long term commitment.. All I think someone needs to do is just take a little of their dollars and ratings and be a second choice for Tucson. My perdiction is it will happen with an AM station. Just like the old days when KNIX AM in Phoenix played country. There is an even bigger whole that Tucson is not serving that someone will take advantage of soon. I know a consultant is in town making calls and testing music this week.
 
Geez... An AM Country Station? Don't you realize that AM is dead? I can barely stand AM Talk much less a station that might try to play music... No an AM Country station wouldn't even make a pebble-sized dent in the KIIM Cadillac.

However, if an FM with a big stick came on with a live and local morning show, live and local midday, live and local afternoon, and local 7 - midnight then KIIM would take a hit.

I'll also agree that it would take A LOT to defeat KIIM - but I don't believe that should be the purpose. KIIM is a great station - let it be, but just scoot on over and make room for someone else to join the party.

Country has definitely been attempted in Tucson but it's been done in every wrong way. You gotta come at the big dog with guns blazing and with a full staff. It would work if someone had the brass ones to stand up and take them on.

(and if you do - you should give me a job too! hehe...)
 
Has anyone checked out KCEE-1030 lately? Along with endless Perry Como and Dean Martin, there is a lot of classic county added to their mix. Noted Jim Reeves, Eddy Arnold, Ronnie Milsap, Kenny Rogers, Don Gibson, Marty Robbins.

Since the 1970s, Mr. Slone's country stations have been either at the top or close to the top. What has become of all the fans of KCUB and KIIM during its early days? Are they all dead? Very likely there is a market here for Classic Country. KCEE is a lifeless jukebox but their ratings keep going up.
 
This is great information, but no FM has the pockets to come a blazin. Those days are gone, wake up. Every major broadcast company has a hiring freeze and expenditure freeze in place. CBS is selling off 50 small market stations. You can bet with the Clear Channel deal done they will sell off a bunch of small market stations as well. You can buy a AM and FM station in a top 20 market for $900,000.00 now. Tucson is market 61 and Miller Kaplin isn't putting a report out for Tucson anymore. I beg to differ about AM being dead. There are a few AM's in Tucson and 4 that I know of in Phoenix that are making a very good NET profit........You mentioned KCEE, I've never met Jim Sloan but he is doing a GREAT job serving the 65 plus audience. Do a break down of the book and see that his audience is 65 plus. Then listen and you can hear all the commercials that he has on due to those high ratings......NOT..............Most operators are in business to make a profit, lucky for him, it's not needed. I LOVE a passion for radio and wish more people had it, but be realistic. NO FM will go country!!!
 
Boys, boys...the real reason no one can beat KIIM is R-E-V-E-N-U-E. KIIM has the best sales staff in town. Most sellers have been there over 10 years. They are rock solid. You can put on the music, the talent, whatever...if you can't sell it right out of the gate-you're dead. You can try Country on the FM if you want, but you better have the right sales staff to back you up. Right, Billy?
 
They also offer a pretty solid combo buy with KIIM, KHYT and 1290 - Who in this market though is really going to find a way to sell the web, beyond just banners and not have to Value Ad?
 
You hit the nail on the head R E V E N U E that is what it takes. KIIM might have the best staff I don't know any sellers in Tucson but in 2007 KIIM sold not quite 8 mill. worth of advertising. In Phoenix there are stations doing just over 3 mill. per month. There are also stations operating for about $50K per month in Phoenix and Tucson. You don't need much if you have one or two good sellers. If a good seller can't do $30K per month at say 30% commission in Tucson there is a problem. Not a bad living either. Plus to do $30K you DO NOT need hire than a 1.0 rating just a good seller. Are there any of those out there?
 
Intheday said:
In Phoenix there are stations doing just over 3 mill. per month.
Click to expand...

No, there are not. No Phoenix station bills more than about $18 million.

The #10 station in Tucson bills about $1.5 million.
 
Well it really all boils down to R E V E N U E now doesn't it (I wanted to type RESPECT right there ... Find Out What It Means to Me). You can flip any station any format and, as long as you can sell it, you're golden. But that's true for the business in general.

I'll agree that KIIM has a killer sales staff... I've unintentionally felt the wrath of some of those ladies and it's an unpleasant place to be. You'll find no argument here regarding their level of skill and determination. Aren't there advertisers in the market that would like to see someone challenge KIIM's monopoly? I believe that competition can make everyone better...

I also said that a station that set KIIM in the crosshairs would have to do so correctly. You've gotta have a sales staff that is just as determined as your programming staff. My argument is, if you have the right people doing the right jobs, you can run a successful second country station.
 
I think we all agree that the sals staff can sink or swim a station. The problem I heard is that the talent pool in Tucson is very low. Someone put ads all over the place including the Tucson Ad Club and had only one response. No one from Phoenix is willing to go to Tucson. The going guarantee in Phoenix is $80,000.00 per month, and higher from stations. If you are at a top 10 station, and you're a top three seller in the station, you are doing low to mid six figures. I know of someone who desperatly needs a seller in Tucson and will pay above normal commission......

To the person who said 18 mill is the top in Phoenix, I beg to differ and have a GM friend that can prove higher in 2007 at his station he says. The guy has NO reason to lie to me.

There will be a country station in Tucson besides KIIM by September 1, 2008 in my opinon. There will also be a new oldies station in Tucson by Setember 1, 2008 in my opinon.
 
Miller-Kaplan dropped Tucson? I don't believe that's got as much to do with Tucson radio as it does with the restructuring of MK.
KIIM is a Tucson powerhouse and will continue to be despite the "classic country" rumblings. That format is niche programming, a best, and won't (unfortunately) make it to even the AM band. Perry Como is safe.
 
Miller dropped Tucson because of the lack of participation by most of the station groups in the market.
 
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