• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Spring Book Contest

S

spark gap

Guest
Has anyone noticed the contest B102.7 in Terre Haute is running for their big spring book promotion?Up for grabs is an above ground pool on display at the local mall. The winner must arrange for set up, site prep, dismantling and transportation of the pool at the mall.The grand prize winner will have been chosen from all the semi-finalists in attendance that day. Semi finalists will have won two tickets to Holiday World and a $500 certificate toward their next pool purchase from the pool store sponsor. In order to have been a quailfier, the person would have had to enter at a sponsor location; listen for their name on the radio; then call the station in the correct amount of time.Thoughts?
 
When my aunt was younger and healthier, she actually used to make a great supplementary income (as in generous amounts of pin money) by getting in on promotions like this. She's even done a few of them in the last couple of years or so in hopes of winning a T-Shirt. Most of the contests in which she participated involved cash prizes, and she was really dedicated to this. She didn't work outside the home, so she didn't have anywhere else she needed to be during those times when she needed to be home by her own phone. Of course, in some cases, she could call the station from anywhere, so it would be playing in her car (her husband, daughter, or someone else driving, as my aunt is blind), and she would carry around a transistor radio when she went to doctor's appointments, shopping, visiting, etc.One thing that I was really into (even though I never won a thing) was Cover-Up Bingo, which was being run by an Anderson station called WHUT (no longer operating).I was going to college in Indianapolis at the time, but I had time off in the area of the contest during that particular semester.The radio station didn't broadcast inside of my apartment, so I would drive to the parking lot of a near-by shopping center.I'm almost thinking that this took place after I'd gotten my graduation present of a Pacer and occurred during what was called Fleximester. This would be 1976, and my Fleximester course (four weeks of concentrated study in one area) found me volunteering at Fountain Square Girls' Club in the evening and having the day free for whatever.It's coming back to me now.Anyway, I would have the back seats folded inward to form a flat surface and would go back there and play.Paul Harvey came on right before then, and I would listen to him. Then, I'd be back on the surface surrounded by bingo cards and with a container full of pennies.They would usually do at least two games. One game would be something like the first person to form an X with its midpoint in the middle, or the first person to make a border around the sides of a card, or even the first person to get a bingo in the traditional way. But the main game was finding a first person to cover up a card. Once you covered up a card, you had awhile to get to a phone and call in to report your card. I believe the prize for a winning card was $100, which was pretty good pay back then--and certainly nothing to sneeze at even now.That seems like quite a game where you could get an entire above-ground swimming pool (plus other goodies) for being the winner--that is, as long as you provided the dismanteling, moving, reconstructing, etc.
 
How many more hoops can the listener go through? No wonder Hi-99 dominates the ratings.I'm amazed at how many radio stations forget that the purpose of a book promotion is to bring TSL to the radio station.
spark gap said:
Has anyone noticed the contest B102.7 in Terre Haute is running for their big spring book promotion?Up for grabs is an above ground pool on display at the local mall. The winner must arrange for set up, site prep, dismantling and transportation of the pool at the mall.The grand prize winner will have been chosen from all the semi-finalists in attendance that day. Semi finalists will have won two tickets to Holiday World and a $500 certificate toward their next pool purchase from the pool store sponsor. In order to have been a quailfier, the person would have had to enter at a sponsor location; listen for their name on the radio; then call the station in the correct amount of time.Thoughts?
 
I agree 100% Mark.And this part really bothers me:The winner must arrange for set up, site prep, dismantling and transportation of the pool at the mall.Never, never, never give away a prize that will cost the winner money to enjoy - unless its a new car.This contest is beyond lame.
 
It sounds like the sales department came up with this gem.
 
Be careful now. I am from sales, and even I can tell this is a load of sh** contest. It could be a lame programmer that thinks he can build both tsl and cume with this little gem.I really like the certificate good toward the future purchase of a pool. With all the hoops, etc. it seems like consideration might be present here, I wonder if it qualifies as a lottery. In some states having to take a test drive is deemed consideration. Does having to be present to win? Does having to move the pool from the mall constitute consideration? Does having to listen to their radio station for god knows how long to hear your name called, and then call back within a short window to claim that $500 off certificate on your next pool purchase constitiute consideration? (it ought to.)I know, I know...it's a legal contest...there is no prize really.
 
Are you kidding me, this might be one of the all-time worse promotions I've ever seen. If I were to win the pool I would insist the pool stay at the mall then I could have an indoor swimming pool of my own. I wonder what they will do if the winner refuses to pay to have the pool torn down and taken to their home? There has to be some type of legal issues with this promotion. Their management staff must be a bunch of rejects, I'd love to program against these guys:)
 
Hey, Spark Gap. Didn't mean to lump all you sales guys together, but I've worked with enough smaller market salespeople to know that this smells like it came straight from the sales department with little regard to programming.And, YES, isn't winning a certificate a lottery? :- You have to buy something to be able to use it. "That's just not right."
 
What is "Consideration" ?“Consideration”"Consideration is present if the participant is required to give up anything of value in order to participate in a prize promotion.It is important to note that consideration is not restricted to the payment of money. It can take the form of a requirement that the participant engage in a certain activity or be physically present at a certain site.The following are examples of consideration, if required to participate in or become eligible to enter a chance promotion:* Payment of money* Mandatory attendance at a sales presentation* Physical presence at a drawing* Listening to a radio station at a certain time* Placing a call to a pay-per-call service, such as a 900 numberAlternative “no purchase necessary” entries may avoid the element of consideration. Generally, if the operator makes it possible for the participant to enter without giving consideration -- for example, by merely sending in an entry form -- then the promotion is not an illegal lottery.However, sometimes the “no purchase necessary” route is made so difficult that following it will constitute consideration.Example: Participants are required to collect bottle caps for submission with their “no purchase necessary” entry. This would constitute consideration.Another problem with some “no purchase necessary” entries is that certain prizes otherwise awarded may not be available to “no purchase necessary” participants.Example: All consumers who purchase an item from a store are automatically eligible for a second drawing closed to no purchase necessary entrants. Consideration would be present in this case."from the Michigan Attorney General's Web site.
 
:) I just love this rule...Winner may choose to have the pool taken down from the mall and reinstalled at their home for an additional charge of $1000 plus mason sand and water.Here are the rest of the well written rules:“Life’s a Beach”Contest Rules and Regulations ü No purchase necessary to enterü Must be 21 or older to enter.ü Enter as often as you like at any sponsor location.ü Registration period is from March 24, 2006 to May 30,2006. At that time no more entries will be taken from sponsor locations.ü Owners and employees of participating sponsor, Crossroads Communications, Ad-Co Advertising Agency, Fun-N-Sun Pools and Spas and any other media are not eligible for this contest.ü May only win or qualify once per household during entire contest period.ü Contests and promotions are voluntary, and participants may not hold Crossroad Communication and/or any of its stations, Ad-Co Advertising Agency, Fun-N-Sun Pools and Spas, it's sponsors and affiliates liable for and damages or injuries incurred through participation.ü To become an instant Qualifying winner. You must register at any sponsor location. Then listen to the New B102.7 for your name to be drawn. Once your name is announced live on air. You will have 10 minutes and 27 seconds to call back at 812-478-1027 to become an instant Qualifying winner.ü 102 instant Qualifying winners will be selected from March 24, 2006 to June 4th, 2006.ü Instant Qualifying winners will receive a $500 certificate to Fun-N-Sun Pools and Spas to be used towards the purchase of a swimming pool by July 31, 2006. Certificate cannot be redeemed for cash.ü The 102 instant Qualifiers will also receive a variety of additional prizes.ü Grand Prize Winner receives: a Solex 21’ x 52” Pool. Pool includes: Pool, Liner, Pump and Filter provided by Fun-N-Sun Pools and Spas. All other options available to the winner at an additional cost.ü Drawing for Grand Prize will be held during a live broadcast from the Honey Creek Mall on June 4, 2006 from 1pm to 4pm.ü Grand Prize winner will be determined by a reverse elimination contest. Each Qualifier must show photo ID and register from 12 noon to 1pm on June 4, 2006 at the center court in the Honey Creek Mall. Any qualifier that does not register by 1pm, June 4, 2006 forefeits the opportunity to win the Grand Prize. An automatic alternate Grand Prize qualifier will be selected on site.ü Each Registered qualifier will receive a number matching a ball in the Grand Prize pool. During the broadcast a station employee will remove the balls. Each numbered ball removed will be eliminated from winning grand prize.ü All Qualifiers must be present during live broadcast to be eligible to win Grand prize.ü Winner is responsible for transportation, set-up and cost of Grand Prize at their home.ü Winner may choose to have the pool taken down from the mall and reinstalled at their home for an additional charge of $1000 plus mason sand and water.ü Grand Prize will be ready for pick up by winner June 5, 2006 at Fun-N-Sun Pools and Spas located near Ivy Tech at 1700 Woodsmall Road, just off U.S 41 South.ü Winner is responsible for all applicable taxes.ü Grand Prize is not transferable or redeemable for other merchandises or cash.ü All winners allow B102.7 WBOW-FM to use their name, voice, and picture in various media sources.ü Contest rules and length of promotion are subject to change at any time and without prior notice.ü All decisions of this contest are made by Ad-Co Advertising Agency, Fun-N-Sun Pools and Spas and station management and are final
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom