• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Spring book - Nashville

JACK-FM still strong 25-54 but down again to about half of what they were a year ago. Is this because of the non-core listeners who are just done with it? It seems that the station is doing the exact same slide-o-rama that all of the other JACK-FM's are doing across the country. Again, the demo is still strong....but the overall slide is looking more and more like the begining of the end in the other markets.
 
All stations go up and down.

The "new format flavor" has ended, but just because they are down, doesn't mean its over.

Top 3 25-54 ain't nothin to cry about.
 
Right. Jack's had it's year as the new kid in town. That interest peaks, then the long term committed listeners stay and the showing
is certainly solid. A move toward more Classic Rock and WNRQ should keep it in the Top 2/3 for the year. I will say that there
does appear to be a bit of listener fatigue nationwide, especially on ABC Sat stations, but if Jack remembers it's premise is fresh and
never constant, it's two to three year future viability seems certain. I'd say after that, with all the changes coming in radio/music
mediums, it'll be anyone's guess. The move away from Oldies seems all but forgotten and 97.1 is heavy in talent expense and the
ratings have gotten back to falling in line with the format. SCRG did the right thing. Cumulus reacted, but that's not all bad.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom