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DeltaKing

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Judging by the 12+, KIX looked like the big winner, along with Rock 103 and FM100.

What the heck is happening at WREC? Lowest #'s in some time...

Nice to see some signs of life finally at 94.1 and Q107.5.

Power 99 is done...they need to move back into Smooth Jazz, or try to flank KIX by going Classic Country before someone else does it first.
 
- Congrats to Rock 103 and FM 100!

- Holy cow, WMC-AM has shown up as well. Good for them. Now that they have a handful of listeners, who will be the FM that decides to flip to classic country and kill them?

- Where's 730? WHBQ drops again. Is this not a sports town or are listeners waiting on someone to do it right?

- With the upcoming election cycle, I would expect WREC to go back up. I heard May killed them. They have added a lot of recognizable market vets and sound better than ever.
 
730 and 560 going nowhere because this market can only sustain one sportstalk station. I'm surprised that Simmons came in with the idea just as 790 was sinking fast. Someone needs to take the best of both stations and join them into one. Lapides/Caulkins needs to go, so does The Rainman. Chris Vernon can hold his own and I really like Rob Fisher and Eli Savoy. Peter Edmunston and Ron Tillery need an overhaul to stay in the mornings on HBQ. I'd like for Ron Higgins to be involved somewhere....without Tony Brooks. Woloshin and Higgins would be a good morning crew.
 
It still irks my 'nards that every group in that market is giving this "Free Pass" to Kix every book.
If a dingleberry like 790 can get get some numbers with Ferlin Husky and Cal Smith, what do you think a Classic (maybe not THAT classic) country station would do on a strong Fm signal?
GOD!!!!WAKE UP!!!!

Anyway, I feel better now...

How'd "Buzz" do?
 
hahahah! I just noticed the blanked out "Dingle- Berry!" (ding le ber ry)
Okay...how about "Horse Pellet"!?
That's funny.
Wouldn't want dirty words like that getting on this board!
hahahahah!
 
Which radio group DOESN'T want to make any money? Flinn? Entercom? That'll be the one who flips to Classic Country.
 
Soooooo...you're saying that flipping to Country means the station won't make money?
Hahahaha.
Hmmmmmmm.
At least that lets me know who I'm discussing this with.
Not exactly "Mr. Aware", are you?
Listen,
The agency revenue alone will be enough to make some money. You just get a National Salesperson w/a little sense, contact the national advertisers and tell them you represent 1 of only 2 FM stations in a Top 50 Market (or still close) that plays country (classic or NOT), and you'll generate some revenue.

Then you compare that revenue to paying only a couple of shifts worth of airstaff that's live (like everybody does anyway) and that's even more profitable.
If you get a few go-getters in sales, it can be "bank"!

And what is YOUR suggestion?
Oh! I'll guess maybe another "Hot hit" clone, or yet ANOTHER type of "Urban-Mix?"
Or how about a sportstalk on FM? Maybe "Dance HIts"? Or "Classic Hip-Hop?"
Regardless of what YOU think of country...do the math.

20+ FM stations can be heard in the market that play all the stuff I just mentioned,
and ONE that plays ANY type of Country...If it was YOUR money...what would you spend it on?
Do you think YOU can re-heat the same soup and make it taste different?
NO!!!! YOU CAN"T!

How's that for "Honesty?"

Call me "Mr. Reality", and I'll call you "Mr. De De De!"

All BS aside...You don't have to beat those other stations to make money...
You have to compete with Kix!
Half that Country Pie is much more filling that 1/20 of an everything else pie.
Agreed?
 
No problem with a country competitor for KIX, but classic country won't be it.

Agencies? There aren't many of them that buy the 50+ demo.

Why do you think so many Oldies stations with good numbers are flipping formats? Why do you think there are so few classic country stations in traditionally country radio markets?
 
So you're saying that only 50+ enjoy ANY classic country?
I don't think that's the case.
I don't mean to imply that they could do a classic like 790 is attempting, but to throw in some Hank, George, Merle and the like would kick KIX's arse.
The fans of today's country certainly appreciate the roots from which it evolved.
To go all "Cal Smith and Little Jimmy Dickens" is not easible.
To interject some true "classic" country would be brilliant!
A REAL solid mix of today's country and real classic songs and artists would give Kix a fit...and make it relatively easy to snatch up some agency dollars.
For someone to make the statement that agencies aren't buying 50+ at all anyway, means that that person is not truly cognizant of where most spendable cash lies.
Who has more to spend?
A 20-something just starting out in adult life, (not the wimpy ones that still live at home w/ Mom and Dad), and trying to estblish some credit, buy a home, etc...
or a 50+ year old whose kids are out of the house (that may be paid for or close to it), cars are paid for,and is at their peak in their earning career?
 
Of course the 50 somethings have more cash to spend than the 20 somethings. Unfortunately, agencies don't look at it that way. Could be because 50 somethings are less likely to be influenced by advertising the way 20 somethings are...just speculating as to why agencies think the way they do.

In your estimation, what is a "REAL solid mix of today's country and classic songs and artists?" 50/50? What is true "classic" country in your mind's eye?
 
i'm 37 and the only country i listen to is classic country. i hate that new stuff. and i like 790..well except for the fact that its a lame sattelite ::)..at least at night when i can pick it up.
 
No, I wouldn't say 50/50.
More like 70/30, with the 30 being classic.
I feel you're underestimating the power of Classic Country anyway.
We'll just have to disagree on the agency thing.
I don't see the demo of this station being 50+.
I don't know where you really get that.
With only 2 Country stations in the market, I feel pretty sure agencies would jump all over it.
I certainly can't see the value in putting anything else on one in the Memphis Market.
Virtually anything else would just be the same soup.
What could possibly be done to stand out amongst everything you can already hear there OTHER than something country?
I'd sure rather compete with 1 station than 20!
To me, it seems obvious what some station needs to flip to a country format.
From what I hear, it seems as though a lot of Memphis stations sound a lot alike.
Everything else everybody thought had a shot has failed pretty miserably.
Something's bound to happen soon!
 
Meepster said:
No, I wouldn't say 50/50.
More like 70/30, with the 30 being classic.
Click to expand...

Frightening.

I had the same percentage pop into my brain before even reading your response, dude.

I feel you're underestimating the power of Classic Country anyway.
We'll just have to disagree on the agency thing.
I don't see the demo of this station being 50+.
I don't know where you really get that.
With only 2 Country stations in the market, I feel pretty sure agencies would jump all over it.
I certainly can't see the value in putting anything else on one in the Memphis Market.
Virtually anything else would just be the same soup.
What could possibly be done to stand out amongst everything you can already hear there OTHER than something country?
I'd sure rather compete with 1 station than 20!
To me, it seems obvious what some station needs to flip to a country format.
From what I hear, it seems as though a lot of Memphis stations sound a lot alike.
Everything else everybody thought had a shot has failed pretty miserably.
Something's bound to happen soon!
Click to expand...

It would be interesting to see, and you, Meep-meister, should have a primo shift at whatever station does the flip.

Of course, we could completely staff it from just this board--and throw flames out folks' speakers!
 
I think you're still partly misunderstanding me. I agree that Memphis could support a second country station, but I don't think a classic country would be the right direction for whoever tries it. The last thing this town needs, though, is another Hot AC, pop, or urban station.
 
Thanks, Mike.
I used to could run with the dogs a little.
You're exactly correct...we could put together a hell of a staff...from on-air to promotions,sales,and production from people here on this board.
Ha! Interesting there's a "Froggy" 50 miles from me and no one's called..(hahahahaha!)

Mister...
I was of a mind that you were non-country period. Glad to see the programming gap isn't as large as we thought!
You may also be mis-understanding me as far as the term "Classic" country.
In the 30% Classic of the station I'm picturing, those classics might be anything from "Smokey Mountain Rain" to "Country Boy Can Survive" to "The Most Beautiful Girl" and "why Me, Lord" and "Branded Man" and etc...
mixed with today's modern country.

I'm tellin' ya, man...I'm not 50, and I'd sure listen to the station that's in my head right now!.
 
I'm inclined to agree with you Meep. I've enjoyed listenig to WMC and think that a station that came in with the right mix (70/30 would be OK but I think 60/50 would be better) would get a good audience and garner a good share of the revenue pie. I would go back as far as Hank Sr. and Bob Wills and the Texas Playboys with lots of Conway and Loretta
 
Like you guys, I agree a country stations that pays attention to the country music that existed before 10 years ago. One of the reasons I keep my XM is for Hank's Place (and I am in my 30s).

If WMC-AM shows signs of life with the format I would bet someone on FM gives it a try. The thing lacking on WMC is personality. They have the local morning show, but it is just not that strong.
 
littlebigradio said:
I'm inclined to agree with you Meep. I've enjoyed listenig to WMC and think that a station that came in with the right mix (70/30 would be OK but I think 60/50 would be better) would get a good audience and garner a good share of the revenue pie. I would go back as far as Hank Sr. and Bob Wills and the Texas Playboys with lots of Conway and Loretta
Click to expand...

A "60/50" split?

Talk about giving 110%... ;)

On a related note, I have gotten both my children very into Hee Haw. Caught a couple of shows last night, and got to see some classic (pun intended) performances by the Statlers, George Strait, Faron Young, and (gasp!) Willie Nelson! The kids were laughing at the jokes--such as they were--and I was just shaking my head, listening to "Amarillo By Morning" and "Who'll Buy My Memories?" and wondering why the children who pass as "country music superstars" today can't approach such performances.

Of course, when I was a boy, I walked uphill to school...

Both ways...

In the snow...

Barefoot...

And I was grateful! ;D
 
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