> Hank will never contend, end of story. As a country
> programmer who, all be it is not in Indy, yet I can tell you
> there is no desperate call for anything of the "outlaw" days
> of the 70's for country music. In a niche format yes,
> dayparted to a point even, but on a grand scale, no. Also,
> the advantage 'FMS has is that they are all but a religious
> country station (no "edgy" songs or content) just like the
> average country listener likes to view themself. I say view
> because if you've ever done a pure, local marketing research
> project that has covered a mass of your local population
> you'd find that most country listeners live the songs that
> Hank Sr. sang about (drug, alcohol, or some kind of crutch
> for the most part) rather than the songs Tim McGraw sings
> about. It's all about perception and understanding your
> audience.
What market are you in? Are you currently programming a station? How's it doing?