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spring book

C

ceaser

Guest
Well the spring book is out.Hey qfm get an audience for crying out loud,the mountain is most likely on it's deathbed with sickly ratings like that.But hats off to rock 107,bht and all the usuals.Route 81 is in need of a clue while entercom continues to be the class of the valley.Citadel really should do something about warm and thier two towers of power.Also congrats to Ben Smith and the crew at gem 107.7fm!Great job all the way around.With your station I miss oldies 92 that much less.Any other thoughts?
 
Aside from QFM then, no surprises? I know we're not allowed to talk specifics but anything more specific than congratulations to all the usuals?
 
ceaser said:
while entercom continues to be the class of the valley
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Are you kidding? Class of the valley how? 4 of Entercom's 5 stations are DOWN in this book - only KRZ went up. WGGY - down 3 books in a ROW (only station in the market with such a trend). WILK-FM did way better as EZ. And you might as well turn the MOUNTAIN off.
 
ceaser said:
Well the spring book is out.Hey qfm get an audience for crying out loud,the mountain is most likely on it's deathbed with sickly ratings like that.But hats off to rock 107,bht and all the usuals.Route 81 is in need of a clue while entercom continues to be the class of the valley.Citadel really should do something about warm and thier two towers of power.Also congrats to Ben Smith and the crew at gem 107.7fm!Great job all the way around.With your station I miss oldies 92 that much less.Any other thoughts?
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Your analysis is beyond ridiculous! All this book shows is that a heavy percentage of the diary returns were in Lackawanna and Monroe counties. That's virtually all that it shows. Nothing more, nothing less. Rock 107 is nowhere near as strong as this suggests, Route 81's various programming has very little to do with 12+ numbers and you call Entercom..the "class" of the valley?? You see things out of some very interesting glasses. Please, please, PLEASE...go put your Mc Donald's hat back on and get back to work.
 
MACK184 said:
Your analysis is beyond ridiculous! All this book shows is that a heavy percentage of the diary returns were in Lackawanna and Monroe counties. That's virtually all that it shows. Nothing more, nothing less. Rock 107 is nowhere near as strong as this suggests, Route 81's various programming has very little to do with 12+ numbers and you call Entercom..the "class" of the valley?? You see things out of some very interesting glasses. Please, please, PLEASE...go put your Mc Donald's hat back on and get back to work.
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Success has many fathers, failure is an orphan. When the numbers are good we thump our chests and assert our superiority and dominance. When the numbers are bad we blame them on diary placement.

If not for the crack about Entercom above I might have guessed that came from someone at Froggy, who had their worst book ever. Constant downhill slide there. But since the swipe was at both Times/Shamrock and Entercom (who by the way is barely hanging onto the 12+ title with another station whose time has come...and gone...not that anyone give's a rats derriere about 12+ anyway) I'm gonna guess we're hearing from the folks at Citadel? While the X is up a point and a half (speaking of ratings anomalies), MAGIC (Frankie, that you?) continues their decline and also sliding down the slope is WSJR which I'm not even sure what that is.

Far as the crack about the McDonalds hat, I don't know what you think you do for a living buddy but radio and fast food jobs are essentially just different paint drips on the same rung of the employment ladder. Don't get too uppity about being in radio particularly since it sounds like you tanked this book.
 
MACK184 said:
ceaser said:
Well the spring book is out.Hey qfm get an audience for crying out loud,the mountain is most likely on it's deathbed with sickly ratings like that.But hats off to rock 107,bht and all the usuals.Route 81 is in need of a clue while entercom continues to be the class of the valley.Citadel really should do something about warm and thier two towers of power.Also congrats to Ben Smith and the crew at gem 107.7fm!Great job all the way around.With your station I miss oldies 92 that much less.Any other thoughts?
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Your analysis is beyond ridiculous! All this book shows is that a heavy percentage of the diary returns were in Lackawanna and Monroe counties. That's virtually all that it shows. Nothing more, nothing less. Rock 107 is nowhere near as strong as this suggests, Route 81's various programming has very little to do with 12+ numbers and you call Entercom..the "class" of the valley?? You see things out of some very interesting glasses. Please, please, PLEASE...go put your Mc Donald's hat back on and get back to work.
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You don't even know who I am and you assume way too much.There are a lot of snobs and know it alls on this board and you must be one of them.My views were just that mine.You don't like it,too bad.All i saw were the basic 12+.I don't recall asking for a review of my thoughts anyway.
 
Aramondo said:
Far as the crack about the McDonalds hat, I don't know what you think you do for a living buddy but radio and fast food jobs are essentially just different paint drips on the same rung of the employment ladder. Don't get too uppity about being in radio particularly since it sounds like you tanked this book.
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Homerun!
 
WGGY is hurting, they don't have the punch they had with Mike Krinik as PD.
 
Interesting book.
Nice comment about diary placement, it's amazing how that could kill a station.

Hi ARMY! Where ya been?

Back to the book

1) Country in NEPA is taking a hit. Froggy and JR are down and CTO is NOT up. The format is having problems. However, I wouldn't call a .2 drop a drop-that's flat so no, Froggy is not down three books in a row.

2) Magic is finally losing ground because of all the "action" in the market. WWRR, WHLM, WQFM, WLNP and formerly WFEZ were picking at Magic and it finally hit. (And to think in a previous post people said nothing is happening in this market.)

Those who live by the book die by it or is that paint McDonald's?
 
WNAK 18th. When Margie was there, 5th.
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No disrespect coming at you, Tom, but I worked for a lot of years in radio right here in NE PA and WNAK's numbers have long been an anomaly.

Back in the 80s, WNAK often showed #4, and at times, as high as #3. And we all know that was nonsense. Call it a fluke, call it dumb-luck diary placement, but there was no way in hell WNAK was ever in the top 5. It may have been a wobble, a wiggle, a planetary alignment - it simply was not accurate.

One of NE PA radio icons was very fond of saying, "I'm still waiting to meet my first WNAK listener." That icon would be a man named Ron Allen. Each time WNAK had a big book, you could count on him saying it. He wasn't alone. None of us ever met a WNAK listener. We were all radio-heads, yet none of us ever even sampled WNAK.
 
I guess you and Ron Allen spent little time hanging out in Nanticoke, PA. I lived there for two years; 10 years ago. It was hard to find anyone who was not a regular WNAK listener. Now in all fairness, all of my neighbors were 55 plus; WNAK was way the number one station there. This is the Bob Neilson era. I went with Ron S. over to WNAK to help with engineering. Bob was an extremely nice person. I know my next door neighbor in Nanticoke thought very highly of him (along with much of that part of Luzerne County. Draw a 10 mile circle around the WNAK tower; 60 plus they are one of the most listened to stations in that area.
 
Master G...

WNAK was, itself, always an anomaly. For the longest time, it was pretty much always in the top 3 or 4 and not by any mistake. Many, many people listened to it, even if they weren't in the holy demo. So many people, that this station which covered only Luzerne County would show up very healthily in the NEPA book. I never did see the L.C. breakout, but I understand WNAK was amazing.

Bob and I got along well, despite being of opposite political polarities, and I had him teach my Broadcast Management class one day. He told me about the vagaries of two or three people (with diaries) changing their lunch period and how, by extension, it can mess up a station's standing. But the fact that WNAK was always up there wasn't just an error that happened every book.

Margie brought the station up, along with its FM side, to a combo 4.7 and #5 in the book. She made it a real home-town station and the listeners responded.
 
WILK-FM did way better as EZ.


[/quote]

EZ 103 changing to WILK was by far the dumbest move I have yet to see from Entercom. I have noticed a steady increase in EZ 103's listenership since it came on the air. And it was not just the ratings. I saw it in my office. People who listened to Magic 93 for years were starting to listen in. They were finally making headway. Now that they are WILK-FM you know what they listen to now? Magic 93 again. Talk about driving your listeners to the competition. Dumb Dumb Dumb.

I'm sorry to hear the Mountain is down in the dumps. I always liked this station (though I transitioned between them and EZ 103). Here was a corporate station that was not cookie cutter. And they have been very good to local musicians and groups. It would be sad to see the Mountain come to an end. But corporate radio does not tolerate ratings losses. I suspect you may hear Christmas on the Mountain this year followed by-----drum roll please-----a simulcast of --------WILK on two fm stations ;)
 
WNAK used to get credit for listeners it never had. Arbitron used some projection formula because WNAK was a daytimer. It was awarded listeners for the length of afternoon drive, even though it was gone by 4:30 pm in December.

The only other thing I remember about WNAK was all the cars with bumper stickers featuring the red and blue "N" logo that NBC used in the late 70's, when the network idiots dumped the peacock.

WNAK was a station with a lot of listeners that failed to have a big impact on the market.
 
WNAK was a station with a lot of listeners that failed to have a big impact on the market.
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I've never heard it put that way, but I think it's the most accurate description of the place.
 
I did a tour as the 6P-12A guy at WNAK in the early 90s, and let me tell you that it was the "smallest big radio station" there was. It never had an impact on the market because it was run like a very small-time operation. The equipment was pieced together, the records were quite old, the staff was small - and this was exactly the way Bob N. wanted it.

I had my share of run-ins with Bob (rest his soul), because working for him was a challenge. ("Announcers need to be more monotone," he told me on many an occasion.) But he loved what he did and did it the way he wanted it done. Later in life, I found a lot of respect for the man because of that. Rather than flaunt those big numbers and make a splash, he was content to have a small staff of dedicated people and sell ads to the small businesses in Nanticoke for a cheap rate.

As far as never meeting a WNAK listener, I can tell you that there were a ton of them. I had started at WNAK just before I graduated from LCCC, and on the evening of my graduation ceremony Bob filled in for me (even though he had to work the morning shift the next day). He proceeded to tell the listeners that I was off the air receiving my degree, and for the next week I received a slew of congratulatory cards in the mail. I ended up paying for my books in my first semester at King's with the cash in the cards, and most people only sent a dollar! It was surreal to say the least.

Man, I miss small-time radio...
 
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