Spring book

[Jay F]

25-54
1.LA NUEVA
2.MIX
3.SUNNY
4.KOMP
5.LA PRECIOSA
6.OASIS
7.KKLZ
7.KLUC
7.KWNR
10.POINT
11.JACK
12.PARTY
13.EXTREME
13.HOT
13.STAR
16.RECUERO
17.TRICOLOR
18.COYOTE
19.KXNT
20,SUPER ESTRELLA

18-34
1.LA NUEVA
2.HOT
3.KLUC
4.MIX
5.TRICOLOR
6.LA PRECIOSA
6.KOMP
8.EXTEME
9.RECUERDO
10.SUPER ESTRELLA

 

[Slurpee]

Way to go Beastly Broadcasting!!! You hire a top notch program director who brings your classic rock station to its highest ratings in a decade (KKLZ #7)!

How you gonna top that? YOU CHANGE FORMATS! Kill your biggest Vegas Station. Why didn't they change Star or is 13 the lucky spot you wanted to be at? You gotta love that #18 on Coyote! And where is K-Yawn? If I hear those same 7 songs on KBET much longer I'll find that CD changer and put my own CD's in.

Very impressive, smart business choices being made at Beastly. Do George, Bruce and Brian need another chateau to spend time at instead of screwing up their stations? Are they intentionally trying to loose money? Is this a set up for a sale or corporate stock buy back? I called my broker and inquired about buying some Beastly Stock, she laughed and asked why?

 

[RadioVegas]

Jay...I'd love to see 18-49 #'s as well if you can...As far a Beasley goes...they really have been an enigma for years...I get the KKLZ move, however. I think they'll do fine with their oldies format...oh, pardon me, Classic Hits...I really do. The Coyote is doing what it can against a heritage country. WNR isn't exactly posting big numbers any more. I've always believed that the Coyote screwed up right off the bat with airstaff. They could have been young, fun and hip. They decided to go the other direction. Star is the biggest mystery of all. For years, they could've and should've gone after MXB. They never have and I don't think they ever will. They just skirt around the issue. (I mean, how many versions of the "NEW" Star has there been...three, four????) They are no one's P1. They're a second, third, fourth, fifth choice. Until they do something real, they'll ALWAYS BE THE 80'S STATION. Always. Maybe they're comfortable with being mediocre and scratching out an existence? I don't know, but Besley, programming wise, here in Vegas never seems to get it.

 

[Radiogeek500]

Even worse, KVGS isn't even a contender in any demo. Rumors have been saying Rivera might abandon Alternative in Phoenix, will they do the same in Vegas? Go back to Grown and Sexy Adult R&B!

 

[stench]

KKLZ numbers went up BECAUSE of the switch to Classic Hits, check the big bang in the third month.

 

[Big Johnson]

Actually Stench, KKLZ went up because of their first 2 months of the book. Month 2 (when they were still classic rock) was their biggest month in a decade. Month 3 was residual in combination with curiosity. In fact KKLZ, as a classic rocker, had recovered and had them - KXPT, The Rock arena, the market. 2 books for PD Charlie Logan, a 135% audience increase based on fixing the fundamentals, cutting loose the dead-weight, implementing solid and focused positioning/imaging basics, and installing a long-term at-work campaign that was just beginning to gel. No loyalty database strategy was yet in place, no marketing, the morning show was a work in progress, no midday jock, no fresh well-executed music-test ... all those things represented additional cume and QHs. But Logan didn't get the time or the budget to finish the great job he started. It is a shame. But the Beasley way seems always to be to make the wrong move at the wrong time.

While I think the oldies...err..classic hits format will succeed, Beasley, in hindsight, probably blew up the wrong station and wrong PD.

 

[ABQTom]

KXNT at number 19 for 25-54?

That's appalling. Could indicate poor management, no promotions, or the region's demographic is young and not interested in talk radio. Or, the region's demographic is average, but older people aren't interested in right wing conservative KXNT programming. Actually the average age of Clark County is 34.5 years (http://city-data.com). That's typical for a large major city in the top 50 markets.

At any rate, sounds like someone over there should try to get some fresh young energy in Vegas talk radio, probably some younger local hosts previously fired from KDWN. Hart? Basham? Burke? Landow? How about Ed Schultz and Stephanie Miller?

 

[Jay F]

Jay...I'd love to see 18-49 #'s as well if you can...As far a Beasley goes...they really have been an enigma for years...I get the KKLZ move, however. I think they'll do fine with their oldies format...oh, pardon me, Classic Hits...I really do. The Coyote is doing what it can against a heritage country. WNR isn't exactly posting big numbers any more. I've always believed that the Coyote screwed up right off the bat with airstaff. They could have been young, fun and hip. They decided to go the other direction. Star is the biggest mystery of all. For years, they could've and should've gone after MXB. They never have and I don't think they ever will. They just skirt around the issue. (I mean, how many versions of the "NEW" Star has there been...three, four????) They are no one's P1. They're a second, third, fourth, fifth choice. Until they do something real, they'll ALWAYS BE THE 80'S STATION. Always. Maybe they're comfortable with being mediocre and scratching out an existence? I don't know, but Besley, programming wise, here in Vegas never seems to get it.

18-49
1.LA NUEVA
2.MIX
3.KLUC
4.KOMP
5.HOT
6.LA PRECIOSA
7.SUNNY
8.EXTREME
8.KWNR
10.RECUERDO

I have mixed feelings about the KKLZ flip. I loved their classic rock format. They rocked hard and their library was deep. I thought they were really sounding good towards the end. I especially enjoyed the lost classics theme they had on their final weekend. They were truly on the comeback trail. It was their final month as classic rock, the second month of this book, that gave KKLZ the big bang.

I can understand what Beasley was thinking. They were tired of losing with KKLZ year after year. They thought staying classic rock was a lost cause. The fact that they flipped the station at the exact moment they were building momentum was a case of bad timing.

Yet I still don't think it was a bad move. There is a hole for an oldies, sorry I mean classic hits, station. I do think the new KKLZ will be a success. I might be the only one who liked both their old and new formats. I just wish it was another station, not KKLZ, that switched to classic hits. Now KXPT is the only classic rock and they are too safe and familiar to satisfy me the way KKLZ did. My personal tastes aside, the POINT is going to boom now that they are format exclusive. They had an outstanding final leg of the book and I would expect more months like that to come.

You said that COYOTE should have came on young and hip. That certainly worked for the WOLF in Seattle. They flipped to country the same time KCYE did and they are now #1 18-34 in Seattle, not to mention #3 25-54. Yet I don't think going young would work for a country station in Las Vegas. The young adult demographic in Las Vegas is very ethnic, just look at the list of top 10 stations 18-34.

It would be difficult for a young end country station to suceed here. Instead I think there is opportunity leaning older, maybe 35-54 or 35-64, where the bulk of the country audience is. I would have gone older with a large library of classics. Not all classic, I would play currents too and maybe just a hint of Americana and Texas country, something like a KVET/Austin which is older AND hip at the same time. A staton like this could co-exist with KWNR. The country share would be larger than it is now.

I think you nailed the problem STAR is having...no P1s. Their format is positioned between SUNNY and MIX (moving more towards MIX in recent weeks). When you have an in-between type format like that it's easy to become a third or fourth choice button and not anyone's favorite station. STAR did have two good months (March and April). They need to re-capture that magic, April will drop off next trend. Their format very much reminds me of a station from ancient Las Vegas radio history. 93.1 KUDO had a very similar hot AC format for it's time period. They had excellent ratings in the Spring of 1985 but totally fell apart by the Fall '85 book.

 

[Jay F]

KXNT at number 19 for 25-54?

That's appalling. Could indicate poor management, no promotions, or the region's demographic is young and not interested in talk radio. Or, the region's demographic is average, but older people aren't interested in right wing conservative KXNT programming. Actually the average age of Clark County is 34.5 years (http://city-data.com). That's typical for a large major city in the top 50 markets.

At any rate, sounds like someone over there should try to get some fresh young energy in Vegas talk radio, probably some younger local hosts previously fired from KDWN. Hart? Basham? Burke? Landow? How about Ed Schultz and Stephanie Miller?

Yes the talk share in Las Vegas is still really low. Especially compared to some markets such as nearby (geographically, not culturally) Salt Lake City where AM talk stations currently rank #1 AND #2 12+ and 25-54.

I disagree that there is little interest in right wing conservative talk in Las Vegas. Michael Savage had an excellent June for KDWN, even beating most of the FM music stations. He is to the right of the right, but most important for radio he is entertaining.