It comes out a week from tomorrow - any predictions? Here's mine:
KBRJ and KASH fairly consistent - these two are always jockying for position it seems, KBRJ sounds pretty good these days - perhaps the tide has turned in their favor, or it could just be a bad country book! You won't see the fall out in this book, but Goat's recent departure from KASH's morning show can only benefit Jim, Matt and Trill - at least for now.
I'm fairly confident KXLW will be flat, or up very slightly - 1.7 12+ is my guess, they'll get a fair amount of cume - but turnover will be high. I'll be on here to admit I'm wrong if I end up being so as I've been pretty critical of the new format. What can I say - I was an X-Rock fan!
KFAT and KGOT will likely lose a fair amount of their upper end to Movin', who knows how long that will last though. I hear Movin' on in too many businesses, they've obviously got at least some of the market's attention - they've got to try harder to keep them though if that format will continue to be viable.
Bob-FM - flat
Buzz - I think they got kissed a little by diary placement this last book, #2 in ranker? I'd be very surprised if they held their ground.
Magic - Marcus and April were a huge draw, I think they've failed miserably to maintain the momentum with Mark and April and the airstaff is terrible outside morning drive - we shall see - I don't claim to know much about mainstream A/C!
Mix - On that note, KMXS saw the departure of their PD and longtime morning co-host Roxi Lennox at the end of the book. It seems that KMXS and KYMG are on equal ground for the first time in a long while, both trying to develop new morning shows - that incidently include one half of the old show. While KYMG has Mark and April, Mix now has Devan Mitchell and Alice Welling - of Fly By Night Club fame, and Devan is the new PD. With this new morning pairing and Devan's knowledge of the market, I see Mix gaining some serious ground on Magic in books to come, flat for this book though.
KOOL - lost Cary Carrigan to TATI broadcasting, Dave Stroh moves to mornings and Mike Ford came back from KMBQ for middays - good things for KEAG, maybe up a bit? KEAG's usually holds its own, one of the better stations in the market.
KWHL - three words: Bob and Mark....they'll dominate as usual.
KBFX - here's the wild card, do Woody and Wilcox go up/down or stay flat after the native woman flap? I wonder - even if more people checked them out because of this, would they admit to it in their diary?
KZND - I think they had a soft book, they're not KWHL, but they have a loyal following - Rowdy and JJ is just brutal, however.
KFQD - Mark Colavecchio show is great, Dan Fagan continues to piss folks off, volatile political year - I think she's goin up!
KENI - May go down a bit, still have Rydell and Rush - Porcarro's show is pretty weak IMO.
KBYR - I feel bad for any station that has to rely on Eddie Burke to make a mark.
KUDO - fired all its local talent, thus any reason to listen.
Your thoughts? Should be an interesting book, see you all back here next Thursday.
KBRJ and KASH fairly consistent - these two are always jockying for position it seems, KBRJ sounds pretty good these days - perhaps the tide has turned in their favor, or it could just be a bad country book! You won't see the fall out in this book, but Goat's recent departure from KASH's morning show can only benefit Jim, Matt and Trill - at least for now.
I'm fairly confident KXLW will be flat, or up very slightly - 1.7 12+ is my guess, they'll get a fair amount of cume - but turnover will be high. I'll be on here to admit I'm wrong if I end up being so as I've been pretty critical of the new format. What can I say - I was an X-Rock fan!
KFAT and KGOT will likely lose a fair amount of their upper end to Movin', who knows how long that will last though. I hear Movin' on in too many businesses, they've obviously got at least some of the market's attention - they've got to try harder to keep them though if that format will continue to be viable.
Bob-FM - flat
Buzz - I think they got kissed a little by diary placement this last book, #2 in ranker? I'd be very surprised if they held their ground.
Magic - Marcus and April were a huge draw, I think they've failed miserably to maintain the momentum with Mark and April and the airstaff is terrible outside morning drive - we shall see - I don't claim to know much about mainstream A/C!
Mix - On that note, KMXS saw the departure of their PD and longtime morning co-host Roxi Lennox at the end of the book. It seems that KMXS and KYMG are on equal ground for the first time in a long while, both trying to develop new morning shows - that incidently include one half of the old show. While KYMG has Mark and April, Mix now has Devan Mitchell and Alice Welling - of Fly By Night Club fame, and Devan is the new PD. With this new morning pairing and Devan's knowledge of the market, I see Mix gaining some serious ground on Magic in books to come, flat for this book though.
KOOL - lost Cary Carrigan to TATI broadcasting, Dave Stroh moves to mornings and Mike Ford came back from KMBQ for middays - good things for KEAG, maybe up a bit? KEAG's usually holds its own, one of the better stations in the market.
KWHL - three words: Bob and Mark....they'll dominate as usual.
KBFX - here's the wild card, do Woody and Wilcox go up/down or stay flat after the native woman flap? I wonder - even if more people checked them out because of this, would they admit to it in their diary?
KZND - I think they had a soft book, they're not KWHL, but they have a loyal following - Rowdy and JJ is just brutal, however.
KFQD - Mark Colavecchio show is great, Dan Fagan continues to piss folks off, volatile political year - I think she's goin up!
KENI - May go down a bit, still have Rydell and Rush - Porcarro's show is pretty weak IMO.
KBYR - I feel bad for any station that has to rely on Eddie Burke to make a mark.
KUDO - fired all its local talent, thus any reason to listen.
Your thoughts? Should be an interesting book, see you all back here next Thursday.