well, if anyone cares, the arbitron spring book will be out on the 24th of july. im always curious of how the local stations do. magic 93, krz and froggy will probably show in the top 5.. thats no big secret,but if wilk does well this time around, it will be rush who gets the numbers. mornings are boring, mid morning is a shame in broadcasting, and at 3pm.. well use to be fridays at 6 it was free for all, then it was monday-friday at 6pm, now its everyday for the whole show...why is that you ask? NO CALLS..who wants to call a guy who screams at the top of his lungs, and if you dont agree with his comments he cuts you off.
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spring book
- Thread starter cowboy72
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Aramondo
Guest
I can just scroll back to the last book that came out and read your post and save you the time of re-typing it. And the book before that. And before that.
I just get so tired of that "we'll never beat KRZ, Magic and Froggy" mentality. They have big sticks and they will be difficult to topple. That doesn't mean you can't take a bite out of them and put some quality work on the air. There are too many in the market just going through the motions.
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Aramondo
Guest
All you experts who know what needs to be done should stop spending so much time on a radio message board and start doing it.
But it's easy to armchair quarterback, right?
I'll be waiting for the 'Why, when I was in radio..." posts in response. Save yourselves the time. If you are still IN radio, put up or shut up. If you're not, ask yourself why.
But it's easy to armchair quarterback, right?
I'll be waiting for the 'Why, when I was in radio..." posts in response. Save yourselves the time. If you are still IN radio, put up or shut up. If you're not, ask yourself why.
Poignant thoughts there, Aramondo.
'Lol -- 'Well, when I was back in radio ....' :
I got frozen out at one station (along with the news director and a gal who is now a big name in the sports-media world) because we all had the nerve to turn 40, and be in a family way, with all that medical insurance. What nerve we had.
We cannot get back in to radio. But the pablum that is music radio today is not real radio. The product has been so honed, dessicated, refined, shaved of the crusts, over-analyzed, drenched in saccharine and studio noise ..... it may as well be nothing more than the noise of interstate traffic, allowing one to be assured that there is life out there. Yeah, okay ; every twelve minutes some live voice says hello.
The whole package is aimed at 30-40, the only sensible demo that's left for the companies who own the dials. I don't buy this 18-49 or 25-54 crap. No such demos ; never were. Those are convenient paper figures and yet the media world rotates on them. The big picture now is 30-40.
And I doubt that many of we 'experts' here are that age anymore.
So shoot us for pointing out the myopia.
So the 'experts' here seem to know what's being done, and what has been done since megaliths have used the industry like speculators and gamblers, burned down the farm system and built corporate translators in those places, and turned all 290 Arbitron markets into a series of niched and jangling shoehorned puppets.
But, well, turning around a phrase: The weather never stopped our complaining.
'Lol -- 'Well, when I was back in radio ....' :
I got frozen out at one station (along with the news director and a gal who is now a big name in the sports-media world) because we all had the nerve to turn 40, and be in a family way, with all that medical insurance. What nerve we had.
We cannot get back in to radio. But the pablum that is music radio today is not real radio. The product has been so honed, dessicated, refined, shaved of the crusts, over-analyzed, drenched in saccharine and studio noise ..... it may as well be nothing more than the noise of interstate traffic, allowing one to be assured that there is life out there. Yeah, okay ; every twelve minutes some live voice says hello.
The whole package is aimed at 30-40, the only sensible demo that's left for the companies who own the dials. I don't buy this 18-49 or 25-54 crap. No such demos ; never were. Those are convenient paper figures and yet the media world rotates on them. The big picture now is 30-40.
And I doubt that many of we 'experts' here are that age anymore.
So shoot us for pointing out the myopia.
So the 'experts' here seem to know what's being done, and what has been done since megaliths have used the industry like speculators and gamblers, burned down the farm system and built corporate translators in those places, and turned all 290 Arbitron markets into a series of niched and jangling shoehorned puppets.
But, well, turning around a phrase: The weather never stopped our complaining.
Nice disagreement, but it's unfortunate that you attack the messengers rather than the message. A nice signal helps, and the winning stations have solid morning shows followed by consistent programming the rest of the day. You can't forget about promotion and community involvement. Keep on trackin'.
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