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Spring Numbers

I do...and they're fabulous. Below are 25-54 movements.

QDR & G105 are the big dogs and their tails are waggin'.

Urbans have their usual steady numbers.

BBB, RVA, and KSL on an upswing.

RDU obviously up from Country, but they're monthlies with the new format have been steady, not meteoric. Only Rush has the meat.

RAL has some serious losses.

PTF has some dim and bright spots after losing "the franchise". Recovery will be slow.

KIX-FM up as they move their music forward. Could be hurting RAL's old audience.

850 Oldies flat.

570 Country Legends a no-show. But it's too early.
 
With the numbers plummetting like a long neck stroh's beer bottle down a dry well, were in for some format changes aroudn these parts. Write this down. KZL, 98.7 and WPTI will all flip before the fall book. Bank it. :eek: :eek: :eek: :eek: ;) :-* :'(
 
None of what is posted here will matter in ten days. None of it. PPM will make all the diary BS as obsolete as a bag phone when the first numbers roll in Raleigh August 16th. Greensboro-Winston Salem happens later this fall. Stations that have relied on big TSL and low cume will suffer. Big cumers like WDCG, WQDR, WRAL, WBBB and the like will win. The talk stations, sports stations and urbans better grab a parachute because the fall will be fast and hard. WPTI won't change a thing but they'll find out fast that Limbaugh and Hannity were diary superheroes who look pretty average in PPM.
 
help a non-radio brother out here....just exactly what do the numbers/book mean?
questions:
1. is this a percentage measurement of the local market radio audience?
2. is this a "weighted" percentage? maybe drive-time counts more?
3. does pod-cast/iHeartRadio/streaming and all that new-fangled stuff count?
4. and How in the World could one *prove* the numbers? says who? who pays for that?
5. finally, after reviewing the numbers, there's a listing of age groups.
personally, i Know of No One from age 7-22 who would voluntarily listen to radio.
why do the rating services even bother? as you might guess....i don't get it.
 
turkeydance said:
help a non-radio brother out here....just exactly what do the numbers/book mean?
questions:
1. is this a percentage measurement of the local market radio audience?
2. is this a "weighted" percentage? maybe drive-time counts more?
3. does pod-cast/iHeartRadio/streaming and all that new-fangled stuff count?
4. and How in the World could one *prove* the numbers? says who? who pays for that?
5. finally, after reviewing the numbers, there's a listing of age groups.
personally, i Know of No One from age 7-22 who would voluntarily listen to radio.
why do the rating services even bother? as you might guess....i don't get it.
Click to expand...

1 - Yes, that's what the share numbers indicate. Same as the TV ratings, essentially.
2 - AM and PM Drive will always count more for advertisers, but the broad ratings you see posted here are more a measurement of the entire broadcast day.
3 - If a person listens to a station via the internet, I believe they are able to put that in a diary.
4 - Therein lies the problem with the whole arbitron system. PPM will fix that.
5 - Even though that isn't the "money demo", people still like to know exactly who is listening. Example: If a station is trying to slant more towards the 35 year old male and notices a jump in listernship among 22 year olds, they may tweak some on-air content to appeal to an older audience.

BTW, Sniffthamic, what ARE you sniffing? None of those stations are flipping anytime soon. KZL is locked into an old fashioned radio war with 105.7, people have been saying 98.7 was going to flip for about 3 years now and still, Simon stands. And WPTI's numbers are growing as they actually moved ahead of WZTK this book, while WSJS falls even lower.

Seriously, have you ever actually worked in radio before?
 
I agree with Radioheel on any format flips. WKZL has been "KZL" for years and a huge revenue producer they will not give up that position without a fight. Simon has been Simon and is consistently in the top 5 and coupled with Jams and QMG they are a "must" buy in the market. WPTI has just made the switch and if anything they will become more of a "news" statioin and have basically put SJS out of business. WZKT will have a place in this race but will not out rank Rush Radio. Don Curtis has the chance to put a big stick on the air in the Triad by purchasing WTHZ from Gig Hilton but did not make the deal. Not sure it would have made any difference with Rush and the gang moving to WPTI. WIST made the big jump to Hispanic and they will do well. The only other option for a format flip was or is WBRF in Galax. They have a big stick but there signal does not cover all of the metro. Time will tell and PPM is coming!
 
Sniffthamic said:
Write this down... WPTI will... flip before the fall book...
Click to expand...

nuffsaid said:
WPTI has just made the switch and if anything they will become more of a "news" station and have basically put SJS out of business...
Click to expand...

You'd have to think that CC is going to chug along with its "Rush Radio" franchises in Greensboro and other markets, now that they've snapped up their cash cow in order to start them in the first place.

And Nuffsaid, when you say CC is going to utilize more "news" resources, does that mean they will just put on more Fox News content?
 
Interesting comments. It will be interesting to see what happens when the PPM come out. Everyone thinks they can predict it but there have been some markets that have been totally thrown into chaos when the PPM hit.

Nuffsaid if you think Clear Channel will "make a shift towards more local news" your kidding yourself. Even WSJS, which hangs their hat on "The Triad's News Radio" doesn't even have a local news hour at night any more. That robot sounding crap they have now is horrible. WPTI has ZERO local programming aside from that train wreck of a morning show. I feel awful for Bill Flynn that they made him do this. The poor guy does not belong hosting a conservative morning show, 30 years as a great Soft Rock DJ and now he's supposed to be the friendly version of Rush Limbaugh.

If anything it's counting the days until WPTI gets rid of their local news and probably their morning show.

Clear Channel has proven in every market, unless they acquire an established news orientated station, they are not committed one iota to local news or local programming. That is a fact that can't be argued. They will at first to try and grab some listeners with the appearence as if they are. But to think the ultimate cut throat company is now going to start up FM Talkers and have this outstanding news staff is hilarious.

It does appear though that 94.5 and 101.1 are the two at the top now though in terms of news/talk.
 
radioheel: thank you so much for figuring that out for me.

since you brought up the PPM, what in tarnation is that?
(tar-nation tar-heels, get it? that's as good as i get)
apparently, it's better than arbitron...ok, how much better?
since arbitron/PPM are numbers, what are the actual numbers?
here's an example: WZZZ ranks #3 with arbitron and #2
on PPM. what does that mean?
 
I has or have to call bull jive on a certain poster who says they are not "in the" business!! 8) 8) 8) 8) :p It's all good, but don't dip in my koolaid, man!! :eek: The difference between Personalized People Meters and the diary is that you can turn the new thing off! What genius came up with a thing that says it works remotely without a pen or a typewriter or anything! Puh-Leezz, Govnah!!! ;D :D ;) :) ::) :p ::) ::) :eek:
 
Sniff, not that it's that big a deal, but are you saying that you can turn the People Meter off? I'm pretty sure you can't. You can leave it at home, but I'm pretty sure you can't turn it off. That's one of the thing Arbitron says to make the case for it... it's always on the job. Maybe I've misunderstood your point.
 
well...if you're referring to me....i'm in the "paper" business. it's going down, too.
you know, wedding invitations that are now done on Facebook. who needs paper?
newspapers and just about anything that's printed has seen a 40% decline in 2009.
so....i'm essentially a troll trying to understand the radio jargon of PPM.
beats watching Oxygen. lol.
 
CCAlumni said:
Um, actually JohnQ you'd be wrong about that.
Click to expand...

ummm...nooo... KTCK in Dallas is a priiiime example. Low cume, huge TSL before PPM...and the numbers are the same or better after PPM. There really isn't the seismic shift and stations falling off a cliff that you'd expect. The PPM world helps you immediatly see what the "90's at 9", the "70's weekend", or the interview with _______ the PM Drive guy did at 5 does to your audience.
 
http://www.radio-info.com/site/markets/grid/dallas-ft-worth  DFW is a market thats been on PPM a couple years. I mentioned KTCK earlier. They and others like WBAP still show good ratings despite half the cume of other stations in their vicinity of the ratings. You can check any market thats been on PPM awhile and see the same thing. WABC in NYC has a cume of 1.28 mil. The station UNDER them in the ratings has 3.28 mil cume.
 
thanks amos....that helped.
now that i understand what PPM is....do people actually wear them?
like a last millennium pager? what demographic would do that?

let me give you an example: my business stopped using telephone
marketing polls in 2002. the age group was averaging in the 50's.
(who had an actual land line, and who really answered the phone,
and who spoke with the pollster) so, would a 22-year-old really
wear a PPM? and maybe she would, but could PPM prove she did?
obviously, there's lots i don't 'get' concerning hard numbers with
PPM...or cume for that matter. it just sounds so sketchy to me.
 
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