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Spring numbers

J

John-Summers

Guest
The Spring 2012 Arbitron 12+ ratings for Harrisburg and York are available on-line. In Harrisburg only the Clear Channel and Cumulus stations have any actual numbers beside them. In York the Cumulus, Times & News, Radio Hanover and Hall stations are listed, although only Hall’s WKZF, not WROZ. No Lancaster numbers are available.

These are only 12+ numbers, but there don’t seem to be any surprises among the top stations. Z-Country doesn’t appear to have had any impact on either BOB or WGTY, both of which rule their respective markets. WTPA is doing no worse on 92.1, nor is HOT doing any better on 93.5. (Their flip-flop happened before the book, didn't it?)

WHP seems to have slipped a bit, and with the presidential race heating up as it is, I have to wonder why. In York WSBA is up a little but about where they usually are.
 
Those numbers are not correct. Something must have gone wrong in the transfer of data. Some stations showing with nothing DO have numbers in the Arbitron book data.
 
pdgreatness said:
Those numbers are not correct. Something must have gone wrong in the transfer of data. Some stations showing with nothing DO have numbers in the Arbitron book data.
Click to expand...

Of course they do. I assume that the only numbers available for public consumption are for stations owned by companies that actually purchased the survey.
 
There are ratings numbers missing, even for companies that are listed and buy the book, that are showing numbers for other call letters. There are errors in this listing.
 
pdgreatness said:
There are ratings numbers missing, even for companies that are listed and buy the book, that are showing numbers for other call letters. There are errors in this listing.
Click to expand...

Not disagreeing with you that the numbers are incomplete. It seems as if only the "above the line" stations in each metro are listed. But that doesn't explain why 102.3 WCAT has a number in the York book while Hall's 101 the Rose is missing from York. These same numbers are listed on both Radio Info and All Access. The major players are there, however, and since no numbers have been listed publicly for almost a year, the armchair program directors need something to talk about.
 
Well one thing is clear if you look at the Lancaster ratings. Cumulus has begun cannibalizing itself. 107 clearly took a bite out of WIOV. By the end of the next book, because of this, there's a great chance IOV won't have the dominant ratings position it has enjoyed for a few years now.
And that will hurt the bottom line.
 
John-Summers said:
pdgreatness said:
There are ratings numbers missing, even for companies that are listed and buy the book, that are showing numbers for other call letters. There are errors in this listing.
Click to expand...

Not disagreeing with you that the numbers are incomplete. It seems as if only the "above the line" stations in each metro are listed. But that doesn't explain why 102.3 WCAT has a number in the York book while Hall's 101 the Rose is missing from York. These same numbers are listed on both Radio Info and All Access. The major players are there, however, and since no numbers have been listed publicly for almost a year, the armchair program directors need something to talk about.
Click to expand...

This wrinkle may relate to which books a particular company has subscribed to. F'rinstance, if Hall has subscribed to the Lancaster & Harrisburg books, but not York, their stations show in these published ratings summaries for L & H, but not Y. Keep in mind, though, that this only relates to the stuff we see on radio-info & all access: if they score in the York ratings, subscribers (agencies) will have those numbers...

But I'm just guessing. Is there anyone on here who actually knows what Arbitron is doing?
 
Multiplexor said:
Interstate 78 said:
92.7's new classic rock format sure is performing much better than smooth jazz, huh. ::)
Click to expand...

The difference is people actually are listening now.


Anyone who believes in Arbitron is nuts.
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Although I believe the Peak is vulnerable because far too wide a playlist for Classic Hits (5 decades..Really?)...927's more focused approach hasn't caught on. SOX appears to have benefited well in their more pop approach to the format. It may come down to the fact people are satisfied with both Peak and SOX.
 
I am also surprised KZF isn't doing better. They play many great older Classic Rock titles not heard anywhere in years. But I think it might come down to the fact that KZF is a Class A with a weaker signal, SOX and YCR are heard well everywhere and have many years in their respective formats. Also, how many stations do we need that play Elton John, Bob Seger, Fleetwood Mac, the Eagles, Doobie Brothers, Grand Funk, Steve Miller, etc. as their core library? Maybe KZF is simply one too many.
 
RayThomas said:
I am also surprised KZF isn't doing better. They play many great older Classic Rock titles not heard anywhere in years. But I think it might come down to the fact that KZF is a Class A with a weaker signal, SOX and YCR are heard well everywhere and have many years in their respective formats. Also, how many stations do we need that play Elton John, Bob Seger, Fleetwood Mac, the Eagles, Doobie Brothers, Grand Funk, Steve Miller, etc. as their core library? Maybe KZF is simply one too many.
Click to expand...

I'm saying this as someone who listens to KZF, knows the people involved, and would like to see this station do well. They should lay off the purely pop stuff of Classic Hits (Three Dog Night, Billy Joel, Guess Who, America) and dig deeper into artists who had a Rock image back in the day. For example, everyone plays "Ramblin' Man" by the Allman Brothers, but playing a few tracks from "Live at the Fillmore East" would be a refreshing change.
 
Now that the books only show stations in a particular market if they bought the book for that market, the ratings list is useless for us radio geeks.
 
Seltzer said:
Well one thing is clear if you look at the Lancaster ratings. Cumulus has begun cannibalizing itself. 107 clearly took a bite out of WIOV. By the end of the next book, because of this, there's a great chance IOV won't have the dominant ratings position it has enjoyed for a few years now.
And that will hurt the bottom line.
Click to expand...

As I have stated earlier, I believe IOV will be on the block before too long. As well as it does, Cumulus seems to be focusing on larger markets. The sell-off of these small and medium market stations has already begun in Richmond by Cox. It will happen here as well. Cumulus now has stations which pretty much hit all the markets. the Winks, The X, Z Country. Bottom line, IOV goes sooner than later.
 
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