• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Spring Phase 2 trends

Magic and The Box nicely up. Radio One smells the roses. 8) La Mera Mera sucks. Radio One smells the manure. Time for "Praise 92.1." Now. ::)

Is it Cloudy 99.1?...numbers down quite a bit since the Winter book. :-\

Que Buena making some nice gains...highest number ever, IIRC. ;)

The Sports Animal is still road kill. They are going nowhere. Wonder if CC has held off on the new morning show because they're thinking about dumping the format entirely? :-X

KFNC has virtually fallen off the face of the earth...the SuperTalk changes won't save them. :p
 
Mediafrog+ said:
Magic and The Box nicely up. Radio One smells the roses. 8) La Mera Mera sucks. Radio One smells the manure. Time for "Praise 92.1." Now. ::)

Is it Cloudy 99.1?...numbers down quite a bit since the Winter book. :-\

Que Buena making some nice gains...highest number ever, IIRC. ;)

The Sports Animal is still road kill. They are going nowhere. Wonder if CC has held off on the new morning show because they're thinking about dumping the format entirely? :-X

KFNC has virtually fallen off the face of the earth...the SuperTalk changes won't save them. :p
Mediafrog, I have to agree with your assessment of the latest phase.

#1 KMJQ - back up in the mid six's, where it deserves to be in the ratings.
#2 KLTN - I still believe that Estereo Latino will be hard for any other Spanish language station to beat. They will remain the leader for some time to come.
#3 KBXX - Back up some, but down significantly from a year ago. Has the audience for rap turned away from radio and the sanitized versions they have to play for the real thing on CD or Satellite? I know I'm tired of hearing the "cleaned up" versions of some songs on Rock 1037. If they can't play the song with the word shitt in it, then just skip the whole thing. Another problem that radio is facing? As far as I am concerned AM Radio in Houston has died. Nothing there for me. Is FM very far behind? I do not believe that Ibiquity's HD Radio is going to save either. It doesn't work on AM at all and is not all that hot as far as FM goes IMO.
#4 KODA - After spending over a month in NY State and listening to various AC stations, Sunny is very dull at best. Sunny is still Coma Radio and needs to catch up to the times. If it wasn't for the Christmas numbers, KODA wouldn't even be a top ten station.
#5 KOVE - down a .1, but will take #4 and beat KODA in the next two months. Will likely be a high 4 rated station and the #2 Spanish language station.
#6 KRBE - just the beginning of a former great station spiraling downward into the two's - or worse
#7 KHJZ - The Wave has caught on fire and doing better than I ever thought. CBS knows what they are doing with thier stations as KILT-FM 100 is tied with KHJZ for 7th place with Country. KILT-AM is up .2 for I believe the highest ever ratinigs for the all Sports station and kicking the crap out of 790. Only KIKK-A is doing nothing and I believe that the little 250 watt daytimer is just a throw away for CBS. 650 would be doing much better as a sister station to KUHF where they could run much of the NPR News-Talk fare and let 88.7 concentrate on the Classical music.
#9 KLOL - Clear Channel made the right choice with Mega 101, if we like it or not. Up .3.
#10 KTBZ - Down slightly, but still in the top ten.
The rest of the stations are in a pile up in the ratings.
KTRH hasn't seen really good numbers since they were a real News station fulltime.
KPRC still sliding, and Cumulus wants to add more mindless Talk to the dial? Brilliant.
Cox's KLDE and KHPT both down .3 into further oblivion. Too bad about KLDE, I feel that is the only decent station Cox has in Houston. KLDE's music is probably too old and too white for Houston's young multinational population.
What the f is Radio One waiting for with KROI?
KBME is CC's throw away station, except I wouldn't waste such a good signal. 790 has a good signal well past Austin during the day. Time for a change and not Talk!
This should be the last time we see KFNC or any other call letters from 97.5 and Cumulus. I suppose they could squeak into the Spring Book, then Good Bye.
 
As AM is useless to me at night, I still listen some durring the day. I still refuse to pay for radio, one reason is because the sound quality is horrible. If I cant find anything on the radio, I just simply turn on my mp3 player and listen to it. I have been using Itunes for the past year now. I love it. Its great to create your own cd's with what you want to hear. I usually create Dance & Hiphop music with them. I'm thinking HD radio will change radio though, they really need to get those radios out there for home & car. If they dont soon for a reasonable price then it will be doomed.
 
jras20 said:
I'm thinking HD radio will change radio though, they really need to get those radios out there for home & car. If they dont soon for a reasonable price then it will be doomed.
jras, you answered the question to two of the problems of HD Radio. The cost and availability. Wanting $300 for a radio that likely cost no more than $5 more to produce is absurd and is not going to get many people to buy the radio. Only those that have to have the latest gadget and have money to piss away will buy an HD Radio at the prices being asked today.

The FCC in it's usual efficient operation choose a company that has not been able to deliever the goods. Politics as usual got in the way of sound engineering practices and the FCC made a sub-par system the standard. Ibiquity with, their obscene yearly fees to each radio station that broadcasts in HD will no doubt have stations dropping Digital if the profit line becomes tighter or the books need to look better for the investors. Many smaller operations can not afford the cost to even start up a digital operation and analog radio will never cease to exist. I would guess that half the stations in Houston can not justify the expense of transisitioning to HD Radio with the ratings or lack of ratings they have and the cost is not worth the return.

There is not much to choose from when it comes to HD Radio, while Satellite has come way down in price and yes there is a monthly fee, but numerous receivers to choose from and a greatline-up of programming. All this pales of course in the face of web-radio and the day and time is here that net-based stations will begin to rule the airwaves. Tens of thousands of stations, many in digital with every format and variation conceivable. As cities like Houston are WiFi ready you will be able to drive the metro area and listen to any web-based station and have your choice of what you want to hear without fading, static or interferenece. My guess is that radios will not be expensive as a lesson will have been learned from HD and Satellite and the companies that manufacture and the stores that sell the receivers may not be so greedy this time around if they want to sell. If you have a laptop , most likely you already own a web-based radio.

Web-based or Net-Radio is already the number one choice for listening to music for the 12+ to 35 age group and the age limits and numbers that switch over to the internet is growing daily, while AM/FM radio has been seeing a decline in listenership and the latest outlook for AM/FM radio is not very healthy for the remainder of 2006 nor does 2007 look particularly bright.

Is it the death of AM and /or FM radio? I don't believe so, although AM Radio may become a band that is most all niche stations of foreign languages (other than Spanish language radio which has already tranisitioned to FM in most large cities with a large Hispanic population that is interested in Spanish language programming), "Pay for Pray" "Religious" broadcasters and a few new formats that would never have been on the air except the frequencies are available and the price for an AM station will make buying one much more affordable. There my not be a need for LP radio as the AM band can serve that purpose. The meat of AM radio will and is moving to FM. News-Talk, Sports and Spanish language radio is already on FM and will continue to move to the FM band as more stations give up on music, just as AM did in the 80's. I beleieve that with-in five years you will be able to drive across the country and if you have cell phone service you will have web-radio as many of the Wifi sites are on cell-phone towers.

Where does this leave AM/FM and Satellite Radio? I don't really know, except not in a very good position financially or with much of a future. Ideas?

The US or more correctly the FCC chose a poor system for HD Radio with a structure set up to fail for all but the wealthiest stations. AM IBOC does not work, period. If many stations were to get Ibiquity's AM HD it would not be a far step from the early 20's when all stations were on 833kcs. The AM band is already interference plaqued to the point of uselessness at night and with the FCC auction happy for those dollars daytime may not be much better in a matter of years. The NARBA Treaty that the US signed with various countries is a joke and serves only to hurt US stations that wish to upgrade facilites and in many cases along the Gulf Coast and Florida in particular, just regain some territory lost to Cuban signals. Mexico has reserved every frequency at every outpost all along the border with stations that do not exist and many likely will never exist, but US stations must protect these phantom stations. I follow the applications for new stations and station upgrades and the reason the FCC has returned or denied an upgrade to a station is almost funny, except it points out how spineless the FCC and the USA is at protecting our own stations from foreign interference and how we cow tow to other countries that don't give a rats ass about "The Treaty" unless it serves their purpose. Canada, supposdly one of America's closests allies has thumbed their nose at "The Treaty" and US signals on Canadian soil do not really exist and stations are being assigned 50 km or less from full Class B stations with hopes they can override the US signal. Mexico and south thinks that the US is a body of water and Cuba purposely blocks the broadcast of US stations and does not care if starting a station on 560 with 25000 watts non directional will have any impact on WQAM in Miami, they don't care and know that the US will do nothing about the interference created. Yet have a US station try to add nights, like KILE 1560 in Bellaire and get shot down because the pattern would cause excessive power over Cuba. Bob Morrow of KILE must be one of the most patient and perserving people around in his five plus year quest to get a decent nightttime license for KILE. The FCC tossed back the latest daytime application because Mexico objected to a augmentation in the direction of one of their phantom stations. Pure Bull Shitt from the FCC and there is no need for this crap. WKAT 1360 had an application to boast power to 50kW bounced back because it may cause interference to a 10kW ND1 station on Cuba that was not around when WKAT signed on the air and WKAT was most likely trying to regain some interference free territory in Florida back from the Cuban station. Mindless and spineless. Cuba should not even be considered when it comes to any activity by US stations and if they want a border war of the watts, bring it on. We can blow them out of the water either with RF or literally. When is the FCC going to grow a pair for the US stations? Off the topic, as usual, but AM HD by Ibiquty is nothing more than an interference generating siganl that gives "FM quality" to AM. Big Whoop. Many of the powerhouse stations of the 60's and 70's on AM sounded better than many FM stations of today. Before bean counters ran radio stations and a station had an Engineering staff the AM stations had a great sound to them. Not very true today as Engineers are excess personnel. A contract Engineer can be called and fix the problem in a week or two. The bean counters don''t realize or care that each transmitter has a life of it's own and you had to work with that baby day in and out to understand the quirks that each transmitter and antenna array has, something that a contract engineer is not going to be aware of as he/she may only work at that station once or twice and likely infrequently at that. God have I become cynical, must be old age setting in to roost.

FM HD Radio gives you CD quality, something that has been proven with numerous tests is that someone driving in an ordinary vehicle at highway speeds (that would be 55mph for those of us that live in Houston and don't see heady speeds like that unless we get some distance from the city) can not tell the difference between FM radio and a CD playing due to the noises that are generated. What is the point of something that you are not going to really hear anyway. I can see the benefit of at home listening.

jras I have serious doubts that HD radio will be available at a reasonable price in time to make a difference. The general public has shown little to no interest in HD radio and is unlikely to show any more interest than they did in AM stereo, which was nearly zilch. We all know where AM Stereo is today. DEAD. It was a sad death for some of us as AM stereo set up properly sounded as good if not better than it's FM companion. KRTX 980 was one of the best sounding radio stations in Houston back in the day when it was in AM Stereo.

Radiodial, as always Thanks for your compliment on two people that still feel that the ratings are worth writing about, even if they are 12+.
 
Mix has fallen to 11th place. Maybe more changes are coming for them with a new PD and dropping ratings? They could take over where KRBE left off if they do it right.
 
what are the predictions for Henderson's Woodlands station?
 
Mike O said:
Radiodial, as always Thanks for your compliment on two people that still feel that the ratings are worth writing about, even if they are 12+.


Hiya Mike_O,

About the 12+ numbers... did you read the Dallas board with the subject "12+ Numbers?" A person named "little1" makes a good argument for 12+ numbers. Basically "little1" states that stations sell what they are good in, and if the 12+ is their strong point, then they sell that.

It's worth reading.
 
radiodial said:
About the 12+ numbers... did you read the Dallas board with the subject "12+ Numbers?" A person named "little1" makes a good argument for 12+ numbers. Basically "little1" states that stations sell what they are good in, and if the 12+ is their strong point, then they sell that.

It's worth reading.

Advertisers do not BUY 12+. Stations may be good in certain demos, but if advertisers hav eno interest, it is useless data. Clients dictate eht ages they want to buy. 12+ is not one of them.
 
DavidEduardo said:
radiodial said:
About the 12+ numbers... did you read the Dallas board with the subject "12+ Numbers?" A person named "little1" makes a good argument for 12+ numbers. Basically "little1" states that stations sell what they are good in, and if the 12+ is their strong point, then they sell that.

It's worth reading.

Advertisers do not BUY 12+. Stations may be good in certain demos, but if advertisers hav eno interest, it is useless data. Clients dictate eht ages they want to buy. 12+ is not one of them.


"little1" didn't say advertisers buy 12+. "little1" said stations will try and sell what they are good at and if that is 12+ then they try and sell that. Are you 100% sure that no station ever tries and sell 12+ if that is what they are strong in? Sounds logical to me.

Did you read "little1's" post?
 
radiodial said:
"little1" didn't say advertisers buy 12+. "little1" said stations will try and sell what they are good at and if that is 12+ then they try and sell that. Are you 100% sure that no station ever tries and sell 12+ if that is what they are strong in? Sounds logical to me.

Did you read "little1's" post?

Stations can not "try to sell" 12+ because nobody buys based on 12+ rankers. If a station looks good in 12+, they will have some cell inside 12+ where they also look good. Possibly, unless it is 12-17 or 55+ or 65+, they will be able to sell based on it to advertisers who target that cell.

No, I did not read the post because the ideea of selling 12+ is absurd. It is like selling cars without wheels.
 
12+ is the equivalent of buying Household ratings in TV. No advertiser in its right mind would purchase TV time based solely Household TV ratings. However, I believe the 12+ ratings are good indicators of what the top station are or could be. I refer to the 12+ ratings on where to begin to find "diamond in the rough" stations for my clients. For example, Smooth Jazz has moved to #7 12+. This is an incredible jump from the previous book. When I peel away the layers I'm sure I will find very strong Adult 35+ and even stronger Women 35+ numbers where I have some of my clients. These 12+ ratings will at least generate a phone call to the station on behalf of my clients if I am currently not buying that particular station. So I agree with the point that 12+ ratings are useless as a basis for buying time, but I must argue that it is a great starting point for the buying process and a great way to identify trendy new stations and falling old stations. I too believe that you can use 12+ to identify problems like the ones that are beginning and are sure to escalate at KRBE with Cumulus taking charge. As stated above, I'm sure the CC folks are looking closely at even these 12+ numbers as a trend to see the opportunity brewing from the coming demise of KRBE. Kudos to Mike O and everyone else for their great analysis book after book!
 
Adguy, a tip of the hat. That is the best explanation I have heard of what 12+ numbers are good for in the buyers' world, and a compliment to the way you look for the best for your clients.

In a way, it is like saying if you want grceries, you have to first determine where the supermarket is.
 
DavidEduardo said:
Adguy, a tip of the hat. That is the best explanation I have heard of what 12+ numbers are good for in the buyers' world,


So.... 12+ is useful in some cases for particular instances.
 
Nobody buys 12+, but a significant change in 12+ may be a quick tip off that a station is moving up or down in a way that ought to be investigated in the core demos.
 
DavidEduardo said:
Nobody buys 12+, but a significant change in 12+ may be a quick tip off that a station is moving up or down in a way that ought to be investigated in the core demos.


So.... 12+ is useful in some cases for particular instances.
 
b
radiodial said:
DavidEduardo said:
Adguy, a tip of the hat. That is the best explanation I have heard of what 12+ numbers are good for in the buyers' world,


So.... 12+ is useful in some cases for particular instances.

Maybe for Radio Disney! :) But for 99.9% of all radio stations? No, its not....the 12+ only satisfied the public..but when it comes to advertisers, they want the real demos (females or males and what age group; 18-34, 25-54, etc)...
12+ is not useful to radio station sale staff or advertisers....I have seen one station that sucked BIGTIME in 12+ but in their own demo, they were above #10 & they billed over $50,000 a day in ads.

(and some experts here would want to do what with the format??? Forget IT!!!) Let them suck in 12+ numbers...they are laughing all the way to the bank. It's all about the money NOT the 12+ ratings.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom