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Spring Ratings 2016
- Thread starter tbolt909
- Start date
And despite several years in the format, WOLF has never billed higher than 10% of the WBBS revenue level.
Of course, WOLF has a lesser signal, although it seems to do a decent job of covering most of the significant population of the market.
There is one Hot AC and one Traditional AC. They are separate formats.
Technically, every station competes with every other station as there are always exactly 100 shares of audience available. But the Buffalo market has a very small number of full signal FMs and none have the same industry accepted format types as any other station.
Not so much these days. Mix, formerly W-J-Y-E (once known as "Joy"), has been positioned for the past year between Kiss and Star, every bit as Hot AC as Star. Whether Mix, given its new PD and OM, remains as Hot AC is not known, but the likelihood of it reverting to traditional AC appears slim at this writing. I noticed Mix was up 12+, while Star was off ... which may be indicative of nothing, or many things. http://ratings.****************/cgi-bin/rol.exe/arb037
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Y'know what's sad? KB having a point five. The station's on life support, ready for last rites. Light a candle.
But the listeners know the difference. In a multi-book average, the Hot AC does very well in younger adults, but is 9th in 35-44. The AC is 4th in that demo, but does much less well below those ages.
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dand5780
Guest
If you ask anyone in the area what kind of music they like, their response is "anything but country."
WXRL is the other country station.
What is a tenth part of "other"? WXRL is an AM station.
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dand5780
Guest
Doesn't change anything. It may not even be their competitor, even it was on FM.
The "public" station ratings are available if you know where to look. I do, so here they are. WBFO earned a 4.0 share 12+ for the second consecutive book. That would place it ninth in the market, ahead of The Edge, Jack and WGR.
Winter marked the first time WBFO reached a 4.0 share. I don't have access to the demographic breakdowns. I'd love to know what the margin is between WBFO and WBEN in the 25-54 bracket. Bet it's a lot closer.
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dand5780
Guest
I would describe it as a panhandling cesspool of bigotry and hypocrisy.
WBEN does panhandling? That'll come as a surprise to the sales force.
Have you heard some of their weekend "programming"? Panhandling would be a step up.
Sorry, as soon as I saw the phrase "cesspool of bigotry and hypocrisy" I immediately thought of Buffalo's news leader.
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dand5780
Guest
Not quite.
"Purity Products" and program-length commercials (i.e. "infomercials") are the audio equivalent of panhandling. "Personal endorsement" of products traded out for on-air personalities are pretty close to panhandling.
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dand5780
Guest
I guess the only good thing is you can plan your day around that, unlike WBFO who panhandles several times an hour, or every 5 minute window I turn the station on. It may be one hour on the weekend before anyone wakes up. The rest of Saturday is top notch programming, and I'd suggest moving two of the Saturday hosts to a weekday show if they didn't have other obligations.
So, that's what you consider "top notch", huh?
The entire amount of time that WBFO "panhandles" is about a quarter of the time that WBEN runs commercials. You complain about a promo ever 5 minutes. What about those five minute commercial sets on WBEN? I guess that's another example of your "top notch" thinking.
The entire amount of time that WBFO "panhandles" is about a quarter of the time that WBEN runs commercials. You complain about a promo ever 5 minutes. What about those five minute commercial sets on WBEN? I guess that's another example of your "top notch" thinking.
"NPR is the only refuge for thinking adults"
This is true. I'm not really a Liberal/Progressive, and I shake my head occasionally when I hear an ultra Liberal comment on NPR, but I listen a lot. Commercial news/talk stations are either all headlines or political hacks blaming the other side for everything.
NPR would never work supported by commercials, there are too many listeners over 50 that big advertisers have absolutely no interest in reaching. Listeners pay for audio on iTunes and video on Netflix, why not pay for unique radio content?
This is true. I'm not really a Liberal/Progressive, and I shake my head occasionally when I hear an ultra Liberal comment on NPR, but I listen a lot. Commercial news/talk stations are either all headlines or political hacks blaming the other side for everything.
NPR would never work supported by commercials, there are too many listeners over 50 that big advertisers have absolutely no interest in reaching. Listeners pay for audio on iTunes and video on Netflix, why not pay for unique radio content?
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