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kw1025
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After looking directly at the book, Rox is wrong again (Same guy who said we could not get 100.5). Our TSL -Time Spent Listening went up to 8:00 per week.
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Spring Ratings -- 2019
- Thread starter tbolt909
- Start date
After looking directly at the book, Rox is wrong again (Same guy who said we could not get 100.5). Our TSL -Time Spent Listening went up to 8:00 per week.
While I realize that actual facts are facts, this just boggles my mind... that 'so many' people are said to listen to this station. If it is so, then it is so. But I have never heard (or heard of) anyone listening to (or even referencing) this station. Not once.
Curious... how granular - location wise - do ratings get? For example, can one tell that xx.x% of listeners are in a given census tract or block, or zip code (with or without +4)? If so, what does that profile look for the station data above?
There is strict proportionality on the county level, and in DST areas (HDHA and HDBA) and there is a system that is in place called Geozones that tries to make geographic zones within counties proportional, but it is a "goal" and not a "requirement". Geozones are clusters of ZIP that have a number of common characteristics, such as income, median age, education, etc. The idea is to sample each area of a country in rough proportion.
Nielsen knows that, and distributes diaries in proportion to the historical response rate of each demographic and stratification variable.
When a station changes 80% or more of its music, it has changed format.
Oldies = 60's core
Classic Hits = late 70's and 80's core.
Each format may have some overlap at the edges, but they are other wise very distinct format.
I have never known Arbitron / Nielsen to change a format name for a new one if the format remained identical to that of the old name.
https://ratings.****************/content/arb037
Looks like 97 Rock and WYRK can claim the title of Rebound Champs of the market. Props also to WHTT and the Edge which are trending up. Hope Cumulus is at least buying lunch for the staffs at James Casey.
Only a guess, but I suspect WYRK re-captured Women and 97 Rock did the same with Men. Each station could not have rebounded at a better time. 97 Rock probably owns Men 25-54 and WYRK very likely owns Women 25-54. Would anybody be surprised if both stations were Top 3, Persons 25-54, maybe 1-2? Some posters in previous posts on an earlier ratings thread were throwing dirt on each station's grave. I recall posting that 97 Rock was much better than its Winter rating and that WYRK was far from dead, although I did question the state of country music and its affect on the format locally and nationally.
WBLK's 12+ rating softened, but it's still strong and I suspect it's still in the Top 5, Persons 25-54. The Breeze 12+ number is off a hair (one tenth of one share) from Winter, but I'm guessing it's doing better with Women 25-54 than when Mix was on the frequency. Could be the Breeze lost a few male listeners or that female listeners bounce between the Breeze, WHTT and Star, with Star and WHTT getting the benefit of format legacy and recall. Dunno, just a guess.
Star's up, Kiss is up... but Entercom's two big AM talkers are off about a share and a half each. This is a bit of a head scratcher, especially for WBEN. I wonder what WBEN did Persons 35-64? The format is known to dominate Men 35-64. Could be women had their fill of politics. WGR didn't have the benefit of the Sabres and Bills, but Bills training camp opens later this week, so the station will get a blast of oxygen and its pulse will quicken.
Pretty interesting stuff.
Once again, Persons 12+ ... No wagering, please.
Looks like 97 Rock and WYRK can claim the title of Rebound Champs of the market. Props also to WHTT and the Edge which are trending up. Hope Cumulus is at least buying lunch for the staffs at James Casey.
Only a guess, but I suspect WYRK re-captured Women and 97 Rock did the same with Men. Each station could not have rebounded at a better time. 97 Rock probably owns Men 25-54 and WYRK very likely owns Women 25-54. Would anybody be surprised if both stations were Top 3, Persons 25-54, maybe 1-2? Some posters in previous posts on an earlier ratings thread were throwing dirt on each station's grave. I recall posting that 97 Rock was much better than its Winter rating and that WYRK was far from dead, although I did question the state of country music and its affect on the format locally and nationally.
WBLK's 12+ rating softened, but it's still strong and I suspect it's still in the Top 5, Persons 25-54. The Breeze 12+ number is off a hair (one tenth of one share) from Winter, but I'm guessing it's doing better with Women 25-54 than when Mix was on the frequency. Could be the Breeze lost a few male listeners or that female listeners bounce between the Breeze, WHTT and Star, with Star and WHTT getting the benefit of format legacy and recall. Dunno, just a guess.
Star's up, Kiss is up... but Entercom's two big AM talkers are off about a share and a half each. This is a bit of a head scratcher, especially for WBEN. I wonder what WBEN did Persons 35-64? The format is known to dominate Men 35-64. Could be women had their fill of politics. WGR didn't have the benefit of the Sabres and Bills, but Bills training camp opens later this week, so the station will get a blast of oxygen and its pulse will quicken.
Pretty interesting stuff.
Once again, Persons 12+ ... No wagering, please.
Based on what? Personal taste?
Thank you. A ratings post that actually does an analysis of the ratings. What a novelty!
And Toronto's CHBM is better known as Boom 97.3, which is ALSO classic hits(mostly 70s-90s, but sneaks in the occasional 60s and/or early 2000s' song)but(IMO)is a MUCH better positioner for the station and format. (And quite frankly, they do classic hits MUCH better than WHTT does. Better airstaff overall, positioners/sweepers are witty without being obnoxious(I'm looking at YOU, Jack FM!), and their contests are better. Go listen to both WHTT and Boom for a while and see if you come to the same conclusion I did. Stream them if you can't listen to either one live.)
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Absolutely agree. BOOM FM is a great station. But to put things in perspective, Toronto is Canada's number 1 market. BOOM FM is usually in the top 3 stations in the market, so of course it's going to have talented on air staff and top notch production.
Of course, metro Toronto is about six times larger than the Buffalo MSA, and radio revenues are commensurate with market size. Naturally, they will have more money for production, contesting, air staff and the like. Toronto would be the 5th largest market were it in the USA.
Toronto is rapidly expanding, as the link to the recent Buffalo News story attests. Paywall restrictions may apply (...your mileage may vary. This is not an offering which can be made by prospectus only. And the hits just keep on comin'! Member FDIC.) Was a time when Buffalo FM signals boomed (pun intended) into Toronto unencumbered, as witnessed by Drake's testimonial to WBLK. Now, Canadian stations, as well as translators on second and third adjacent have thwarted reception. Boom is indeed a well-produced station and the CanCon offers a certain enjoyable coloration, much like Giant FM on 91.7. However, if you say "Name the Classic Hits station" to most western New Yorkers, they'll more than likely respond "104." The frequency's legacy is Oldies and Classic Hits. The two or three "Mix" years were an aberration, aka "big mistake."
But it's not. Toronto is in Canada. Buffalo would be a Top 20 market if it could count the nearby Southern Ontario population. It can't and it's not. Stick with the facts, not hypotheticals.
Why does it seem to bother you when people don't like your "approved" formats? The guy said he likes the Canadian station better. Let him enjoy...
Ok, I'll say the same thing in a different way. Toronto and the Dallas metros are the same approximate size. Dallas has $300 million in radio revenue, and Buffalo has $50 million. It's the same 6 to 1 ratio.
Canada has been far less liberal in allocations, so the ratio of people per station there is always better. Fewer plates at the table, more food for all.
And in a market with that kind of revenue, a station can spend a lot more on programming.
I'd like the Toronto station better, too. That's why I have streaming music and SiriusXM everywhere as my smaller market stations are a pain to listen to.
So? That was "way back in the day". Few non-radio-geeks remember stations that far back.
If you ask me what the best CHR station was, I'd say it was WMYQ in Miami... but that was almost 50 years ago and nobody cares but me.
I suspect you're replying to the frequency's "legacy" reference. Either you missed the point, or I should have been more explicit, that is, WHTT has a well-established history serving WNY with a specific format, much as does WKSE with CHR as Kiss, WYRK with Country and 97 Rock, first with AOR and since 1988, Classic Rock. Similarly, the Classic Hits format began in 1986, morphed into Oldies in 1989 and evolved again to Classic Hits. After a very brief dalliance with Mix, the station "returned to its roots" as Classic Hits. My point was/is that it seems as if Western New York listeners (45+) "almost expect" to hear some variant of Classic Hits on the 104.1 frequency to the extent that if they're asked to "name the Classic Hits station," they know it's 104. Same thing with Classic Rock. They "know" its 97. Hit Music? 98 point 5. Local branding, listener conditioning and perception.
Now, "not Buddy", 100.5 IS your Niagara County signal, isn't it? Don't you own North Tonawanda because of it? And, which book are you referring to? Or are you listing numbers based on a trend? The last book I've seen is the Spring book, and the numbers you're quoting don't jibe with what I'm seeing - at least in demos under 65. You can't have cume and TSL both go up without having share go up as well. Even 12+ your share now isn't quite as high as it was in Summer '18.
I'm happy for your success and I hope you and your staff make a ton of money, but the idea that you're competing with the major groups in town just doesn't show in demos under 65. You may have monster 65+ numbers, but the latest book doesn't show WECk in the top 10 in any demo under 65, and shows your TSL overall under 65 as being down from the last book. Since it would violate the Nielsen terms of service to quote actual numbers other than their Topline ratings (which sparked this thread) I'm not going to quote numbers. I will say that the numbers that you quoted are not what I'm seeing 25-54, 35-64, or 12+. There's no demo under 65 where you're anywhere near 8:00 per week.
All of that is true. Boom also benefits from having little turnover in air talent: Stu Jeffries(who hosted the CBC's Good Rockin' Tonite all those years ago)has been around since 2011(and, in point of fact, he did morning drive when it was still known as 97.3 EZ Rock); likewise, Maie Pauts(formerly of CFNY)and K.J.(who worked for CISS-FM when it was country, then as part of the FIRST version of Kiss FM)are well known in the Toronto market. Boom also does NOT do voice tracking; WHTT does. (Boom also has no one in overnights, but DOES have the audience participate in the show...sort of; they're invited to call the station and leave voice mail...think of it as Speakers' Corner on the radio.)
I think the issue is more of "if you ask the current group of 35-54 listeners what station plays all their favorite older songs" you will get the response of it being WHTT.
If you ask the people who were 35-54 in the 80's the same question, it's unlikely that they will name WHTT as the station's window has "remained on the same street" but the passersby have changed. In fact, if they know about Radio Buddy, they will likely name that station instead.
The audience aging out of target demos makes "heritage" of vastly less importance today, where most stations have about 80% of their listening in a roughly two decade (or one generation) age span.
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kw1025
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So who are we going to believe “ you can never get 100.5” Rox, or Buddy, who has all elements of spring book right in front of him. Want us to take a screen shot rox? WECKS share 35 plus is in Buffalos top 10. WECK SHARE 50 plus ( our demo) is top 5 Our spring cume is up from 36000 a year ago to 64300 now. June cume is 72000. , all with a 1 KW station and two 220 watt translator. My hair dryer has more wattage. Just 0.7 shares away from WGR 12 plus. Rox, I would like you to explain how WECK has gone up that much in that short time. I would like you to explain our 64000 weekly cume, half of WBEN. Give us your explanation, then let us know your wisdom on how we cannot get a major FM in Buffalo to purchase. Waiting to hear your words of wisdom, before you know any facts.
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