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Spring Ratings for Gainesville-Ocala

The problem I'm having with KTK is that the programming is off-center for an AC format. AC-DC mixed with Dianna Ross, Bruno Mars, Lyndard Skynard and Poison is not my idea of an AC format.

Music testing seems to be completely cut off on the station. Playlist hasn't been updated in years other than some harder edged classic rock some corporate suit at Entercom felt the station should add. Gainesville and Ocala have 3 Class A's that play Classic Rock. Sunny FM also pulls a decent signal throughout all of Marion County covering the Greatest Hits format.

Either remove the harder songs and go in a more AC direction, preferably even a Soft AC like WDUV. Or, become a station in lieu of Cox's Coast FM in Miami, or what a Hot AC sounded like in 2002. Have Retro 80's and 90's during weekends as well as keep the playlist upbeat. Add some Dance, New Wave and fun Pop tunes from yesterday and today. Even have shows that do all requests and such.

Active Rock would be good as long as the station doesn't play the same stuff over and over. Heck how is WTRS doing against the 100,000 watt pig we call K-Country. Or that 100,000 watt signal that UF runs country on.

http://www.coastfm.com/lsp/

Last Songs play for Coast FM

http://www.1029thehog.com/?

Good Active Rocker
 
Spanish and Latino can always be on an HD 2 or webstream. Or a LPFM that would cover at least one of the cities. If any company other than Entercom is investing in HD Technology.
 
Perhaps as mentioned before. A soft AC like WDUV or classic country is also missing in the market. Real Oldies 104.7 is all over the place like an Adult Hits. And there's no traditional oldies format, even with the strong classic hits signal of Sunny 105.9.
 
According to the latest census figures, the Hispanic population in Alachua county is 8.9% and in Marion it is 11.2%.
 
Speaking about Active Rock doesn't Rock 104-5 have a decent signal in Gainesvile.

Most of the Jacksonville FM's hold a decent signal within Gainesville itself. Only driving south on Highway 121 towards Williston or I-75 towards Ocala that isn't the case. Last time I was in Jacksonville I was able to hold a solid signal on Magic 107.3 until I got south of Gainesville.

This was on a cheapass aftermarket car stereo picked up at Wal-Mart for $50. Was a Dual with an Auxiliary Port and CD-Player.

Now hopefully on the Astro van I just acquired I can put in a Sony Xplod or a Pioneer.
 
No Jacksonville stations have an effective signal in Gainesville. Starke is about as close as they come. You can drive the signals through town, but they break up quite a bit depending upon which way the wind's blowing. They certainly have no significant in-home or office coverage. They would need at least a 60dBu over the town (preferably 70dBu) to have a chance. From the relatively short towers that they use, there's no chance.
 
Sometimes in the car 96.1, 96.9, 102.9. 104.5 and 107.3 will come in semi-decently in Gainesville. 96.1 seems to be best.
 
Did I mention for Classic Rock WXOF 96.3 The Fox covers the western side if the Ocala Market. Mainly Citrus County as well as Levy County and the Dunnelluon area.

I know that Hot AC 92 Q FM is now the Hot AC for Eastern Citrus County. Given that before the Q debuted all there was was a weak signal out of WXCV or in the case of Floral City a signal off of WMTX 100.7.
 
Y'all are very creative, but you're over-thinking this. CHR, CHR, CHR. If-and-when UF103.7 (great flip?) gives up on Country, there are 15-to-20 (12+) MSA shares waiting for them in CHR, along with #1 rankings in W18-49 & W18-34 and a #1 or #2 in W25-54. Ka-ching.

With true regard for the good folks at WYKS, Class A stations get crushed when a Class C goes after them, with very few exceptions. Very few.

In this case, the Class C isn't perfect--the stick is north of town instead of south of town, where it belongs--but 103.7 covers enough of Marion County, with a good enough signal, to scarf-up some Ocala bodies to supplement potentially huge Alachua CHR numbers.

It's not fair, but Congress & the FCC didn't make radio fair--it gave some statons more power & more coverage. Kiss will find something else to do--as will WTMG, for that matter.
 
amfmxm said:
Y'all are very creative, but you're over-thinking this.
Click to expand...

It appears you have the impression that the format hole I have identified I have in mind for WRUF-FM. In reality, I was thinking more market voids as opposed to any particular station flipping format while at the same time you make an excellent point regarding CHR for 103.7.
 
Am I the only one who 'gets' adult alternative ? What 97X or others did (or didn't ) over 14 years ago is irrelevant !
 
radiobum said:
Am I the only one who 'gets' adult alternative ? What 97X or others did (or didn't ) over 14 years ago is irrelevant !
Click to expand...

Why would it be irrelevant? To keep trying something that has repeatedly failed makes no sense - unless you're really looking for a big tax write-off.
 
1250WTAE said:
CHR and Hot AC formats are hot right now. But what makes any one thing that UF is going to flip The Gator?
Click to expand...

Oh, I'd be shocked if they flipped The Gator anytime soon. In fact, they're probably feeling great about the incremental bump up to a 4.2--the lofty region that used to be good for a #8 or #9 showing for Rock 104. They're probably good for another couple years of banging their heads with a hammer. And, then, if Dix or Entercom hasn't already swooped-in with one of their full-market rigs and stolen CHR from them, maybe they'll see the light.

Aside from the fact that it's a hot format and one that isn't currently filled with a full-market signal (duh), what they're missing is that there are 50,000 18-34's literally outside their window who identify to their souls with UF. Give them a great CHR on THEIR station (they're way past real student involvement--just do a good job at programming something that they want to hear)... and they'll have a hard-core base audience that will be very hard to pry away.

So why didn't it work with Rock 104? Well, it did for a long time--at least with the guys. But it became an extremely guy-only thing (L&T)... and the PD qualified for Social Security trying to target his grandkids--a tough task even for the best of us...

But Kiss is safe. There is no reason to think that any kind of flip will come anytime soon.
 
I assume UF studied all the possibilities before changing 103.7 from rock to country. Are the advertising dollars that much more for a successful country full-power FM vs. a successful CHR full-power-FM? You would think a CHR serving 65,000+ college students (UF & Santa Fe) would be a no brainer unless the ad dollars wouldn't be there.
 
radiobum said:
Am I the only one who 'gets' adult alternative ? What 97X or others did (or didn't ) over 14 years ago is irrelevant !
Click to expand...

Two of the reasons for WRRX’s failure is due lack of promotions and inconsistent programming. The station was never promoted due to multiple reasons, while its programming sounded as though one was listening to two different stations depending on the day-part.

Musically, during the day hours one would hear anything ranging from George Gershwin to ? and the Mysterians to Ozzie Osborne which to me is all over the road. At night the format completely changed to mainstream rock from Satellite Music Network, so there were multiple inconsistencies, including lack of any real direction or focus, that often left the listeners and business community confused as to what kind of radio station WRRX actually was and who was 97X really targeting.
 
Jeff said:
I assume UF studied all the possibilities before changing 103.7 from rock to country. Are the advertising dollars that much more for a successful country full-power FM vs. a successful CHR full-power-FM? You would think a CHR serving 65,000+ college students (UF & Santa Fe) would be a no brainer unless the ad dollars wouldn't be there.
Click to expand...

I'm sure they had piles of expensive research to back up the move, but most likely nothing in the way of common sense. The most overlooked aspect in these projects is usually the role of signals/coverage as they relate to competitive battles. In this case, "A Class C is a Class C" doesn't work, relative to WOGK. K-93.7 has an excellent signal throughout the two big counties, while 103.7 has a great signal in one, and a so-so signal in the other. FWIW, "so-so" would work with CHR in Marion... but not Country.

In most southern markets, does Country usually out-bill CHR? Sure, because Country's core is 25-54, while the CHR core is younger. But G-O isn't like most southern markets because of those 65,000 college students (sorry for forgetting about Santa Fe). And, like many markets, Country was already being splintered by 2 or 3 or 4 other stations--while CHR (again, with due regard for WYKS) is not.
 
I just noticed that All Access has the Spring Arbitron ratings for G-O that include the MARC stations, as well as UF, Entercom, and Gillen.  Spring to spring the Entercom stations are pretty steady, 103.7 is up a point or so and Kiss is up about a point.  The Buzz has lost all of the bump they gained and are clearly not picking up the Rock 104 listeners.  KZY has lost two-thirds of their audience from last spring and you have to wonder if MARC might make a change.  103.7 is up but you assume they are the third rated country station.
 
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