SPRING RATINGS SCHEDULE

[DFDubya]

Here is the release schedule for the Spring trends and Quartely Report:

Spring Phase One: 6/6 @ 12N
Spring Phase Two: 7/3 @ 12N
Spring Quarterly: 7/30 @ 12N

Now, here are the exact period of time each release covers:

Phase One:

2/8 - 3/7
3/8 - 4/4
4/5 - 5/2 **The KZPS flip to Lonestar was 4/23 and will be partially covered here.

Phase Two:

3/8 - 4/4
4/5 - 5/2
5/3 - 5/31

Spring Quarterly

4/5 - 5/2
5/3 - 5/31
6/1 - 6/27

 

[Robert Bass]

Predictions anyone?

I would not be surprised to see KLUV increase to a 4.7

R

 

[davideduardo]

Predictions anyone?

I would not be surprised to see KLUV increase to a 4.7

R

Unlikely. The are about to lose (January Actual) the only month they had that was over a 5 share, and February and March average just below a 4.0. It would take nearly a 7 in April to put them at a 4.7.

 

[Robert Bass]

Predictions anyone?

I would not be surprised to see KLUV increase to a 4.7

R

Unlikely. The are about to lose (January Actual) the only month they had that was over a 5 share, and February and March average just below a 4.0. It would take nearly a 7 in April to put them at a 4.7.

Jesus, Dave... You really know how to kill a little fun!

R

 

[davideduardo]

Jesus, Dave... You really know how to kill a little fun!

R

Naw, to really kill fun, you need Arbitron's help.

 

[NealH]

This trend should start to show how the recent changes will affect The Wolf. Based on conversations I've had with non-radio folk I would be very surprised if they're trending up.

 

[Robert Bass]

Jesus, Dave... You really know how to kill a little fun!

R

Naw, to really kill fun, you need Arbitron's help.

You completely missed my point...

R

 

[GRAYWOLF]

KZPS should show an early drop as the rats abandon ship, but a pretty quick rise above previous share. (this may be too detailed for what we get to see)

 

[TheLaffer]

This trend should start to show how the recent changes will affect The Wolf. Based on conversations I've had with non-radio folk I would be very surprised if they're trending up.

I think The Wolf will rise slightly 2.7-2.9 or 3.0 but thats about it. At this point i don't know who sounds worse KSCS or The Wolf. I wish the Zone was back.

 

[Paul Boomer]

I wish the Zone was back.

I'll second that!

 

[jeffdfw]

I had the WORST dream last night. I dreamed that Merge 93.3 started playing classic rock... that the Eagle flipped to Spanish... that there was a jockless format called JACK that played whatever they wanted to... that the Edge hired Lex & Terry... that Gene & Julie returned to D/FW... that Stern went to Sirius... That KDL stopped playing dance and that The Oasis went away and started playing Milli Vanilli, Oran "Juice" Jones, Ol' Dirty Bastard & Prince over and over and over. Man, I am sure glad that was just a dream :-\