Can WULM apply for a LPFM if another window opens?
If they had gone with the original plan they would have done better in the providing of a voice for their mission. However LPFM is not permitted to be commercial, not to be confused with repeaters and translators. So if part of their intent was to have an income source as well as a radio voice then 1600AM was the better deal to go for. I still say that their failure was 60% haven't got a clue and 30% lack of community support. The rest may be attributed to lack of AM awareness among younger people but none of what was done on WULM was really targeting youth, not the oldies or the news talk.
It is true that the music of today would not sound good on AM, though to me it doesn't sound good anywhere. Older rock and big band (adult standards) was originally broadcast on AM and especially early R & R was originally mixed for AM radio, as was "Classic Country". WBZI and its 2 satellites seems to be doing OK.
People when are offered compelling content that they want to hear will put up with reduced fidelity, even a little noice to tune in. To prove my point tune in to any station anywhere broadcasting local college or high school sports. No wide band full range audio there, actually a properly processed AM sounds a lot better.